Samvel Avetisyan: biography thiab yees duab

Txhua txhua hnub nyob rau hauv lub rhawv muaj pua pua ntawm cov khoom tshiab. Tsheej lab ntawm cov neeg muas zaub, adhering rau ib co ntawm "lawv" hauv paus ntsiab lus, tau khoom tshiab.

Yuav ua li cas yog lub hauv paus ntawm lawv xaiv?

Cov buyer yog feem ntau tsim nyog ib tug nyuaj kev xaiv. Lawv pom ib tug kav qhov rais, nyob rau hauv uas ib tug loj tus naj npawb ntawm cov khoom los ntawm ntau manufacturers. Ib txhia ntawm cov kev pab nyob rau hauv lub tshuab txiav txim siab mus yuav, ib tug neeg ua los ntawm cov nqi. Tiam sis muaj ntau confidently yuav ib tug khoom. Vim li cas lawv ua li no kev xaiv? Yuav ua li cas ua? Buyers kawm tej yam hom thiab ua ib qho kev xaiv.

Yog ib tug pom cov ad los yog hnov los ntawm cov neeg nyob ze, lwm cov phooj ywg muaj tswv yim los yog paub tias ib co lus qhia txog cov hom. Nws tsis txawv. Tab sis qhov no yuav qhia tau tias tau txais kev pab yog koj paub txog tej lawv pom. Lawv them nyiaj rau cov xim rau cov pom, coj los cim ntawm ib tug lub tuam txhab.

Leej twg yog ua hauj lwm los ua ib tug coj los khoom? Nws muab tawm tiag tiag tsim nyog? Kuv pom ib tug buyer? Nws marketers. Cov tub txawg uas yuav muaj peev xwm tsis tsuas mus rau kev ntsuam xyuas qhov kev ua lag luam, tab sis kuj daws tau qhov teeb meem ntawm tej cov neeg muas zaub. Tshwj xeeb uas yuav paub thiab qhia tau raws li cov kev xav tau ntawm cov neeg muas zaub. Ib tug ntawm lawv - Samvel Avetisyan.

Leej twg yog nws?

Samvel - ib tug ntawm cov uas lub Lavxias teb sab kws txawj nyob rau hauv li thiab brendmeykerov. Cov tub txawg, nws yog lub npe hu ua ib tug tho kev ntawm hom kev tswj. Nws yog ntseeg hais tias lub hom - nws tsis yog zoo nkauj ntim, los yog lub npe. Hom - nws yog ib lub tswv yim, ib lo lus, ib tug kev tshwm sim, ib tug kev khi lus.

Nws considers tias tej ntsiab cai teem tawm Kotler, nres ua hauj lwm. Nws twb soj ntsuam nrog ib yam khoom, tsis yog rau qhov tseem ceeb thiab cov tswv yim. Niaj hnub nimno Marketing - qhov no yog tsis yog ib tug txheej ntawm marketing cov cuab yeej, thiab kos duab hloov dua siab tshiab cim.

Cov neeg yog tsis kis tau rau cov khoom rau utilitarian cov hom phiaj, thiab yuav cim - tej hom neckties, nyob ua si, khau nqa nws cov lus qhia ntxiv tshaj hais lus los yog cov ntawv nyeem.

Samvel Avetisyan pov thawj txoj cai nyob rau hauv xyaum. Zoo txhua txhua zoo-paub trademarks, tus creation ntawm uas nws tau koom tes - "Tinkoff", "Han", "King-Leej Txiv", "Darya", "Tekhnoshok", "npau suav ntawm tus hluas nkauj", "Tekiza", "Picador".

Yuav ua li cas nws tag nrho cov pib?

Yug nyob rau hauv 1960 nyob rau hauv Tbilisi. Kuv txiav txim siab los ua ib tug historian thiab zwm rau hauv lawv nyob rau hauv lub Leningrad University nyob rau hauv cov kws qhia ntawv ntawm keeb kwm. Tom qab qhov kawg muaj tsuas yog ob txoj kev mus ntxiv lawv cov hauj lwm: scientific ua hauj lwm los yog neeg sab nrauv.

Samvel Avetisyan txuas ntxiv nws kev tshawb fawb nyob rau hauv kawm tiav lub tsev kawm ntawv, thiab ces ua hauj lwm rau xya xyoo nyob rau hauv lub tsev qiv ntawv soj ntsuam. Kaum xyoo yog ib tug tswv cuab ntawm lub Communist Party thiab sau tau ib series ntawm cov khoom hais txog cov nom tswv keeb kwm ntawm Russia. Qhov no yog yuav ua li cas nws scientific biography.

Samvel Avetisyan twb ntxias hais tias science - nws txoj hauj lwm. Tab sis tsis muaj teeb meem li cas fascinated ua hauj lwm, ib tug ntau ntawm cov nyiaj nws tsis ua hauj lwm. Nws yuav tsum tau pab nws tsev neeg (los ntawm Samvel tsib cov me nyuam). Cia cov science yog tsis yooj yim. Tab sis tsis muaj nyiaj coj nws tus xov tooj hu. Thiab nws muab ib lub caij nyoog. Nyob rau hauv cov ntawv xov xwm kuv pom ib tug advertisement rau cov chaw ua hauj lwm - lub tuam txhab Oleg Tinkoff xav tau ib tug li tus neeg saib xyuas.

Haujlwm uas muaj hauv marketing

Nyob rau hauv lub Plaub Hlis 1995, Avetisyan tuaj nyob rau hauv rau ib tug sib tham. Raws li nws txiav ntaqwm, nws ntawd kub ntev li plaub caug feeb. Samvel pib ua hauj lwm raws li tus thawj coj ntawm marketing rau "Petrosib" - khw "Myuzikshok" network thiab "Tekhnoshok". Cov Tinkoff 10 xyoo Avetisyan ua peb tej yaam num - "Tekhnoshok" "Daria" thiab cov cua ntsawj ntshab npias "T".

"Tekhnoshok"

Samvel Avetisyan - marketing revolutionary nrog lub noble dee. Creative cwm pwm, nws muaj peev xwm coj kom zoo dua ntawm lub "caij" thiab siv ib tug tshiab lub tswv yim nyob rau hauv nws cov thawj project - "Tekhnoshok".

Nyob rau hauv 1996, lub phiaj los nqis tes twb tuav. Peter twb dai "sab nraum zoov advertising" - tawm tsam lub backdrop ntawm lub nroog panorama hourglass thiab pheej cov lus hais tias. "Kev zoo siab - nws yog tam sim no" Cov neeg tsis to taub dab tsi nws yog. Shields twb txog ib txhiab.

Samvel thiab nws pab neeg ib tug me ntsis "finalized" lub tswv yim, thiab ntxiv mus rau cov shields nws - nyob rau hauv lub nroog tom qab hourglass nyob rau hauv uas npib txeej tshaj rau hauv stereos thiab televisions. Qhia kom meej rau qhov chaw nyob ntawm lub khws thiab cov lus hais tias. "Tag kis - qhov no yog peb" Lub nroog tam sim ntawd taug xaiv tias lub tuam txhab tau siv lossis loj nyiaj ntawm cov nyiaj rau advertising. Nyob rau hauv qhov tseeb, lawv cia li siv wrongly nyob advertising.

Nyob rau hauv lub caij ntuj sov ntawm 1997 Samvel Avetisyan tshuav "Tekhnoshok". Muaj tsis muaj kev kawm tshwj xeeb, nws tsim nws tus kheej li ib tug txawj ntse advertisers thiab marketers. Thiab nyob rau hauv Lub ob hlis ntuj 2000, Tinkoff hu ua nws, muaj ua dumplings "Daria." Ib ob peb lub hlis Samvel pom tau hais tias nws yog ib tug pre-muag kev npaj.

"Daria"

Cov pab neeg muaj neeg ua hauj lwm - rau reposition "Daria" nyob rau hauv ib qho yooj yim ua noj ua haus khoom. Lawv ua li ntawd. Lub tswv yim ntawm ib qho ntawm cov shares yog los txhim kho lub demographic teeb meem no. Nws coj qhov chaw xwb nyob rau hauv St. Petersburg, yog li tsis zoo heev paub.

Lub tswv yim yog hais tias txhua tus Darya, yug nyob rau hauv 2002, lub tuam txhab them ib pob sum nyob rau hauv excess ntawm lub xeev ob zaug. Samvel Avetisyan (pictured saum toj no) tau muab dai rau ntau tshaj ob puas zog nyob rau hauv tsev kho mob thiab cov tsev kho mob maternity ntawm lub nroog. Nyob rau hauv lub xyoo 800 khiav ceev tau yug los nyob rau hauv St. Petersburg. Kev sib piv, nyob rau hauv 2001 muaj xwb 45. Thaum no tus taw tes yog tsis tas.

Cov neeg uas tuaj rau qhov nyiaj pab, coj rau ib ncig ntawm lub nroj tsuag. Ib qho ntawm thawj industries uas hais tias tau Western cov qauv ntawm kev dawb huv - stainless steel, polymer flooring, hnab looj tes, hnav thiab qhov ncauj qhov ntswg.

Nyob rau cov qhua, uas sawv cev hais tias "Daria" yog nyob rau hauv ib co qab daus, nws ua ib tug zoo tswv yim. Lawv ua "ambassadors muaj pluaj siab zoo", qhia txog nws rau lawv cov phooj ywg.

Tom qab qhov muag ntawm "Daria" nws yog lub sij hawm los txiav txim - mus tawm los mus rau hauv lub npias project. Tinkoff ces pib tsim ib tsev ua npiav nyob rau hauv Pushkino.

Beer "T"

Ib tug zoo marketer yuav tsum ua raws li cov tiam sis, kom koj to taub tus cwj pwm ntawm cov neeg thiab muaj niaj hnub siv tshuab. Raws li kev ua lag luam loj hlob thiab cov neeg siv kab lis kev cai yog hloov los ntawm physiological xav tau kev pab kev thiab sab ntsuj plig qhov tseem ceeb. Nws yog ib yam ntawm cov tib yam li Maslow lub hierarchy, tab sis inverted. Thiab nws ua hauj lwm, Samvel tseeb.

Ib tug zoo meej piv txwv ntawm no - npias hom "T", lub tswv yim yooj yim uas - cov kev sib txuas lus thiab acquaintance. Nws yog tsim los rau ib tug me nyuam kawm ntawv cov neeg tuaj saib. Lawv cov tub ntxhais muaj nqis - yog kev sib txuas lus. Nws tsuas tseem mus pab lawv - mus kov yeej kev sib txuas lus teeb meem thiab ceg. Yuav kom muab lub tswv yim ntawm lub suab nrov ntawm irony - yuav bolder, sib txuas lus, mus rau lub "T". Cov tub ntxhais ntawm lub project yog tus creation ntawm ib tug sib tam ntawm qhov chaw.

Mus thab muag khoom siv ntau cov yeeb yaj duab. Tab sis tsis txhob tag nrho lawv tau txais kev vam meej. Tab sis cov thawj, nrog rau cov yacht, tsim ib tug furore. Lub tswv yim yog Oleg Kompasovu: ib tug txiv neej dag rau hauv yacht, nyob rau hauv sab ntawm tus hluas nkauj - dub thiab dawb. "Thaum txhua leej txhua tus yuav saib tau yeeb yuj kev npau suav, nws pom dub thiab dawb."

Samvel Avetisyan thawj lub tswv yim yog tsis txais, tab sis ua kom zoo zoo thiab siv nws. Movie shooting lawv mus rau Portugal. Nws pom ib tug dub poj niam, pojniam plaub hau daj coj. Peb khiab tsev nyob ib qhov siab thiab rau me ntsis nyiaj ua ib daim ntawv qhia.

Lub tswv yim yuav ho txuag cov nyiaj txiag. Marketing "T" los $ 7.5 lab, thiab lub hom phiaj twb tiav 5. Tshuav tsis ntev tom qab lub tuam txhab ntawd muag rau tus Belgian ruaj rau $ 60 lab.

Ib tug zoo marketer - nyob rau hauv tus da dej businessman Samvel thiab sab laug mus rau ntab dawb do.

"Archidea"

Nyob rau hauv Lub ib hlis ntuj 2006, Samvel S. nrhiav tau nws tus kheej ruaj. Ib tug me me lub tuam txhab no yog ua los ntawm xya neeg. Nws yog tsuas yog kev txhawj xeeb nrog txoj kev loj hlob ntawm tswv yim, thiab tsim thiab creation ntawm advertising - nws yog tus neeg ua lag ua luam.

Tej yaam num muaj feem xyuam rau ntau yam sectors - khoom noj khoom haus, electronics, thiab tshaj. Lub tuam txhab yog mus txog kaum tej yaam num ib xyoo. Qhov nruab nrab turnover ntawm nws lub tuam txhab "Archidea" - txog $ 3 lab ib xyoos.

Ntawm cov neeg ntawm lub tuam txhab zoo-paub tuam txhab uas muag - "Atlant-M", "Technosila", "cai-TV", "Eldorado", thiab lwm tus neeg.

qhia

Nyob rau hauv 1999 Samvel Sergeevich Avetisyan kawm tiav los ntawm lub Stockholm Tsev Kawm Ntawv ntawm Economics. Nyob rau hauv 2004 nws kawm nyob rau tom INSEAD kawm nyob rau hauv lub MBA kev pab cuam. Tus nqi ntawm cov kev kawm yog 20 000 euros. Nws hais tias Samvel npaum li cas siv qhov kev kawm no yuav tsis muaj avail.

Institutions xws li cov MBA tso boring thiab zoo li-minded managers. Rau loj tuam txhab uas muag, xws kws txawj yuav pab tau los tsim ib tug teeb meem-dawb lub lag luam. Tab sis lawv yuav tsis muaj peev xwm mus pab rau nws txoj kev loj hlob thiab kev loj hlob thiab los ua ib tug kaj thawj coj.

Samvel mus muaj kev lom zem - mus saib dab tsi yog ib tug txawv teb chaws kev kawm ntawv system. Nrog nws muaj me nyuam kawm ntawv los ntawm 18 lub teb chaws. Nws yog nthuav kom sib txuas lus nrog lug txhawb cov miv, tau tshiab cov phooj ywg.

Avetisyan Samvel - ib tug ci ntsa iab xib fwb. Yav tas los soj ntsuam, nws yeej paub yuav ua li cas los tsim kom tau ib tug masterly thiab entertaining qhia. Nws ua rau yus lub Siab tsev kawm ntawv ntawm Economics ntawm ob peb modules ntawm lub MBA kev pab cuam. Nws qhia thiab tuas rau lub rooj zaum ntawm Moscow State University. Nws lectures ntawm lub British Tsev Kawm Ntawv ntawm tsim, raws li zoo raws li nyob rau hauv lub Stockholm Tsev Kawm Ntawv ntawm Economics thiab Skolkovo.

Master chav kawm thiab lectures Samvel nrov. Los ntawm txoj kev, tus nqi ib feem nyob rau hauv ib tug ib-hnub seminar - 7 lab rubles. Nws lub npe yog paub ob nyob rau hauv Russia thiab txawv teb chaws.

Marketer uas muaj ntau tshaj nees nkaum lub xyoo dhau, Samvel yuav tsis muab cov lawv cov kev paub lug txhawb cov miv. "Kawg ntawm tub nkeeg li" - ib tug sau ntawm sib tham thiab cov khoom uas sau Samvel Avetisyan.

Phau ntawv hais txog branding, muab lub siab tshaj plaws uas pab tau ntaub ntawv - ib tug rarity. Nyob rau hauv tib sau Samvel S. faib keeb kwm ntawm lub hom, cov thawj cov ntaub ntawv tshawb fawb thiab sau ntawm branding philosophy.