Tsim ib tug neeg qhia tias yog leejtwg: tus txheej txheem thiab nta

Neeg yog leejtwg rau lub tuam txhab - lub muaj zog cuab tam ntawm qib nyob rau hauv kev ua lag luam. Nws yuav tsum ua raws li cov kev coj thiab kev puas siab puas ntsws xav tau kev pab ntawm cov neeg, lawv cov tswv yim thiab kev ntshaw. Tsim ib tug neeg qhia tias yog leejtwg - ib tug complex txheej txheem. Nws qhia lub ntsiab rau ntau tswv yim thiab lub koom haum tej teeb meem. Xav txog ntxiv yuav ua li cas cov creation ntawm lub ntsiab ntawm cov neeg yog leej twg.

Qhov tseeb ntawm cov nqe lus nug

Niaj hnub no, muaj ntau yam managers thiab loj thiab me me cov koom haum no los mus rau lub xaus hais tias cov creation ntawm lub hom thiab cov neeg qhia tias yog leejtwg yog ib qhov tseem ceeb thaj chaw ntawm kev ua hauj lwm los mus txhawb nqa cov kev ua lag luam. Txawm li cas los, peb yuav tsum to taub hais tias ua qhov tsim nyog kev nqis tes ua nyob rau thaum pib ntawm cov kev ua ub nyob rau hauv lub quab yuam ntawm txhua lub koom haum. Qhov teeb meem ntawm tsis muaj txaus cov kev pab. Lub ntsiab nyuaj yog kom to taub nws cov duab, lub tswv yim ntawm cov uas yog lub hauv paus ntawm cov neeg yog leej twg. Yog hais tias ib lub koom haum pib mus ua hauj lwm tsis muaj nws symbolism, nws yuav adversely muaj feem xyuam rau nws cov duab. Tsim ib tug neeg qhia tias yog leejtwg thiab logo yuav cia neeg sib tw mus rau sawv tawm los ntawm lub masses. Yog hais tias, txawm li cas los, tau ntawm lub koom haum yog tas, koj yuav tsum siv tsawg kawg yog ib tug tsawg kawg nkaus txheej Cheebtsam. Ntawm lawv, piv txwv li, yuav tuaj ib cov lus hais tias, ib tug lag luam tawm kos, ua los ntawm ib tug tej yam xim.

tsim

Txoj kev loj hlob (creation), neeg qhia tias yog leejtwg yog nqa tawm nyob rau hauv ob peb theem:

1. Marketing kev tshawb fawb.
2. Formulation tseem ceeb tswv yim, uas yuav tsum tau qhia nyob rau hauv style. Nws yuav muaj kev cuam tshuam cov duab uas yuav tsum tau tsim nyob rau hauv lub minds ntawm cov neeg.
3. Tsim ntawm lub ntsiab ntsiab.
4. Raws li txoj cai tiv thaiv.

kev tshawb fawb

Thaum lub sij hawm txoj kev kawm no lawv nqa tawm cov lus qhia ntawm lub koom haum, nws cov khoom, ciaj uas muag thiab lub hom phiaj cov neeg tuaj saib. Tsim ib tug neeg qhia tias yog leejtwg yog nrog los ntawm kev tsom xam ntawm cov kev sib tw txhais tau tias ntawm individualization, thiab lawv neeg lub Cheebtsam. Qhov no yog tsim nyog nyob rau hauv kom tsis txhob repetitions ntawm lub tswv yim ntawm lwm leej lwm tus, txawm nyob rau hauv ib co nthuav dav. Nyob rau theem ntawm kev lag luam kev tshawb fawb nws tseem yog hu mus nqa tawm ib qho kev ntsuam xyuas ntawm cov sau npe txhais tau tias ntawm individualization.

duab

Qhov kawg ntawm tus thawj theem formulated lub tswv yim yooj yim. Nws, zoo li saum toj no hais, yuav tsum sib haum mus rau cov duab ntawm lub koom haum. Tsim ib tug neeg qhia tias yog leejtwg tswj tsim tau ib tug tej yam duab. Xav txog lub tswv yim, koj yuav tsum txiav txim seb dab tsi rau lub koom haum yuav nrhiav cov neeg muas zaub: conservative los yog niaj hnub, muaj tswv yim, los yog ib tug khoom, kev lom zem los yog loj heev, thiab hais txog. Lub tswv yim yog kom phim cov duab. Le caag los nws formulation yuav siv tau yog txawv kiag li, tab sis cov style yuav muab suav hais tias kev vam meej yog hais tias nws captures lub essence ntawm lub tuam txhab, nws philosophy, tus cwj pwm, qhov tseem ceeb, lub hom phiaj, qhia tej ntsiab cai ntawm lub lag luam, raws li txoj cai thiab tseem ceeb. Nyob rau tib lub sij hawm tag nrho cov Cheebtsam characterizing lub koom haum yuav tsum muaj heev khees mus rau lub neeg.

tseem ceeb

Tsim ib tug neeg qhia tias yog leejtwg tsis koom nrog ib tug tshaj tawm ntawm ib lub lag luam cim thoob plaws hauv lub ideology ntawm lub koom haum. Qhov teeb meem ntawm individualization - nyob rau hauv lees tias cov nqe lus ntawm nyiaj txiag qhov chaw ua los ntawm lwm yam sib txuas lus raws. Qhov no, nyob rau hauv particular, rau advertising hauv xov tooj cua thiab TV, nyob rau hauv xovxwm. Tam sim no, lub domestic kev xyaum ntawm creation ntawm ruaj style ntawm lub tuam txhab yog feem ntau txo tau kom lub cev ua si rau lub npe. Ntawm cov hoob kawm, ntau designers muaj catchy thiab thawj cov ntsiab. Txawm li cas los, nyob rau hauv Feem ntau, lawv tsis pub kev tej yam lus qhia, tsis txhob ua rau cov koom haum ua teb.

lub hom phiaj cov neeg tuaj saib

Tsim ib tug neeg qhia tias yog leejtwg yuav lub formulation ntawm cov tswv yim, uas tsis tsuas yog qhia rau cov duab ntawm lub koom haum, tab sis kuj muaj raws li cov kev xav tau ntawm lub neej. Nyob rau hauv cov ntaub ntawv no, nws yog advisable kom siab rau qhov nruab nrab neeg theem. Nyob rau hauv txoj kev loj hlob ntawm cov style yuav tsum tau zam unpronounceable, tej lus thiab txoj ntsiab. Cov tshuaj yuav tsum ua raws li cov kev coj thiab kev puas siab puas ntsws kev xav tau ntawm cov neeg. Qhov no yuav pab los txhawb ib tug khoom los yog kev pab cuam sai.

Ntsiab uas yuav tsum tau

Tsim ib tug neeg qhia tias yog leejtwg yuav tsum tau ua raws li tej yam cov kev cai:

1. Conciseness thiab simplicity. Lub logo yuav tsum tsis txhob yuav ntawm complex compositions, tsis zoo tshwmsim Cheebtsam, ib tug loj tus naj npawb ntawm qhov chaw. Nws yuav tsum tau coj sai sai thiab meej. Nyob rau hauv no hais txog, lub tuam txhab lub npe yuav tsum muaj xws li ntawm 4-7 tsiaj ntawv.
2. Uniqueness. Lub logo yuav tsum sawv ntsug tawm thiab yuav thawj. Niaj hnub no muaj ntau ntau yam yeej ntawm nyiaj muas. Raws li ib tug tshwm sim, ntau cov dluab yog merged nrog txhua lwm yam. Lub uniqueness ntawm lub logo yuav tsum qhia tias nyob rau hauv cov kev xaiv ntawm cov thawj font. Nws yog ua tau mus ntxiv lub Cheebtsam, qhia lub hom phiaj ntawm cov khoom, tshwj xeeb tshaj yog lub koom haum, nws raws li txoj cai.
3. Associativity. Lub logo yuav tsum tsis tsuas yog yuav lub qhov muag-catching thiab tseem cia nrog. Trademark yuav tsum tsim tej yam koom haum ua teb. Nrog rau qhov no koj yuav tsis tau ua nws txig tib yam khoom. Khaws nyob rau hauv lub siab hais tias ib tug lag luam tawm kos yog feem ntau ib lub cim ntawm kev zam. Muaj yuav tsum yog ib tug tej yam intrigue kev txhiaj txhais uas muab sawv mus rau qhov tseeb lub koom haum ntawm tus neeg.

zoo nkauj

Thaum koj tsim ib lub style mus cais tej yuav ua rau muaj ambiguous xaav. Nyob rau hauv tas li ntawd, cov trademark yuav tsum ua rau tsuas zoo cwj pwm txawv. Nws yuav muab ntim rau hauv ib lub geometric zoo ua rau kom cov attractiveness ntawm lub logo. Yog hais tias koj siv ib tug square los yog ib lub voj voog, lub Cheebtsam ntawm uas lawv nyob, yuav tsum tau kaj thiab tseem cia nrog.

versatility

Nws yuav tsum tau nco ntsoov tias logo yuav siv tau rau ntau lub hom phiaj. Nyob rau hauv kev, lub printing ntawm ua lag ua luam phaib, ntawv nthuav qhia, zog, banners. Tag nrho cov promotional cov cuab yeej muaj ib tug txawv scale. Raws li, qhov logo yuav tsum nyob rau hauv ib tug hom ntawv uas yuav tsum nruj heev heev rau ib tug daws teeb meem. Ib tug trademark yuav tsum tau ua li ntawd tias nws yog zoo-nyeem los ntawm ntau muaj. Kev mloog yuav tsum tau them mus rau lub zoo thiab cov xim. Tag nrho cov ntsiab ntawm cov logo yuav tsum kom meej meej pom nyob rau hauv lub dub-thiab-dawb.

txheem passport

Nws muaj cov lus qhia rau kev siv ntawm lub logo nyob txawv xov xwm. Passport qauv yog indispensable nyob rau hauv qhov siv thiab ua promotional khoom, vim hais tias nws txhawb nqa cov kev taw qhia txog tej cim uas tsis muaj distortion. Tus txheem ntawm cov lus qhia yuav yog nyob ntawm seb cov hauj lwm ntawm PR-phiaj los nqis tes, ib qho kev ua ntawm lub koom haum. Raws li ib tug txoj cai, phau passport yuav tsum muaj:

1. Proprietary xim (RGB, CMYK, Pantone).
2. logo proportions. Feem ntau, nws yog muab tso rau hauv lub graticule scale-specifying tsis.
3. Fonts.
4. Standards thiab kev tsim ntawm official ntawv sau, souvenirs, sab hauv, ntim thiab li ntawd.

Nws yog ib advisable mus piav qhia txog tus yam ntxwv ntawm txoj kev siv ntawm lub logo. Piv txwv li, nws yog tsim nyog los taw tes kom paub tias nws yog tsis tsim nyog rau tso nws rau ib tug uas tsis yog niaj hnub zoo li tom qab, siv ib co ntawm nws cov Cheebtsam, los yog ntxiv lwm yam. Cov phau ntawv hla tebchaws yuav ua tau ib tug txiav npluav rau cov inversion ntawm lub trademark. Los ntawm peb tes num tus logo yog tsim nyog muab ib tug kev piav qhia txog cov cim, cov cim, cov yam koom haum.