Cov xov xwm - yog cov xovxwm, xov tooj cua thiab TV raws li xov xwm

Cov xov xwm, hauv xov xwm, mediapotrebitel tiag tiag muaj feem xyuam rau cov hnyav informational coup. Lawv kuj muaj ib tug yawm cawv rau nom tswv lub neej. Nws yog ib lub loj xov xwm, los yog hauv xov xwm, pab mus rau tsim ntawm pej xeem lub tswv yim thiab cov lus xaus rau lub tseem ceeb tshaj plaws kev nom kev tswv tej teeb meem. Siv xov xwm qhov chaw cov ntaub ntawv kis nrig txog kev pom, hais lus, audible teeb liab. Nws yog zoo ntawm ib tug tshaj tawm hauv xov channel rau ib tug loj cov neeg tuaj saib.

Lub tswvyim ntawm loj xov xwm

Public lub cev, uas tsis yog-tsoom fwv cov koom haum, xov xwm outlets muaj tsis tu ncua disseminated los ntawm ntau qhov chaw ntawm cov ntaub ntawv. Cov xov xwm - yog chaw uas openly, laj mej pej xeem kis ntaub ntawv siv tshwj xeeb cov khoom. Lub ntsiab qhov txawv feature ntawm loj kev sib txuas lus - yog tawm.

Txheej txheem, thiab disseminate cov ntaub ntawv rau hauv xov xwm loj scale. Media - yog tib yam li hais tias ntawm cov xov xwm. Nyob rau hauv Feem ntau, lawv yuav tsum kom sai qhia rau pej xeem txog lub txheej xwm thiab tshwm sim ntawm peb lub sij hawm.

Hom ntawm xov xwm

Yog li ntawd, cov xov xwm - yog ib tug kev complex uas muab ib tug hais lus, ntawv nyeem, imagery, suab, suab paj nruas ntaub ntawv. Yuav ua li cas yuav qhia tag nrho cov xaiv ntawm cov ntaub ntawv rau tus mloog? Media - rau hauv xov xwm yog muaj peev xwm sawv ntawm kis cov xov xwm tshaj tawm hauv xov channel. Muaj ob hom ntawm xov xwm :

1. Hauv loj xov xwm (TV, xov tooj cua, hauv internet ntawv).
2. Xovxwm Hydraulic, sau ncig.

Xovxwm Hydraulic, xov tooj cua thiab TV tas li ua hauj lwm nrog ib tug loj cov neeg tuaj saib, nqa nws lub suab, pom tau qhov sib, hais lus ceeb toom. Nyob rau hauv Lavxias teb sab, lub sij hawm "media" tau tshwm sim nyob rau hauv lub 70s ntawm lub xyoo pua 20th, ua ntej nws muaj ib lub tswvyim ntawm "Zoo Management System" (loj xov xwm). Cov niaj hnub lub npe yog lub xov xwm. Nws yog ib tug system muaj ib tug plurality ntawm raws: phau ntawv, ntawv xov xwm, almanacs, cov phau ntawv Magazine, ntawv nthuav qhia, TV thiab xov tooj cua cov kev pab cuam, hauv internet qhov chaw.

prints

Laus tsev loj xov xwm - qhov no ntawv xov xwm, cov phau ntawv, cov phau ntawv Magazine, almanacs, hmoov. Cov khoom los ntawm cov xovxwm, yuav ua rau cov nqaij nyoos cov ntaub ntawv nyob rau hauv daim ntawv ntawm ib tsab ntawv nyeem. Tsis tas li ntawd, nws yuav ua tau drawings, charts, zog, kos duab, duab. Tus nyeem ntawv yuav perceive cov ntaub ntawv no, nws yog tsis tsim nyog rau qhov no assistive technology, xws li xov tooj cua, TV los yog computer. Tom qab nyeem ntawv no los yog hais tias tsab xov xwm, ib tug yuav soj ntsuam koj tus kheej.

Sau ntawv yog ib qho tseem ceeb repositories ntawm cov ntaub ntawv. Nrog rau cov printing neeg tau muaj ib lub sij hawm qhia lawv feem ntau daring tswv yim. Nws yog tsim nyog rau pabneeg cov piv txwv ntawm ancient Greece tswvyim hais ua dabneeg hais txog huab tais Cadmus. Qhov no kav muaj peev xwm sow lub zaj hniav. Ntawm qhov chaw ntawm germination yog cov tub rog nrog phom. Nyob rau hauv no tswvyim hais ua dabneeg, muaj ib tug zoo ntawm allegory ntawm cov tsiaj ntawv: ib lo lus muaj peev xwm sawv ntawm meej thiab sai sai los yeej, zoo li riam phom. Muaj ntau nom tswv cov thawj coj kuj muaj peev xwm los nthuav lawv lub hwj chim los ntawm cov ntawv luam lo lus. "Civilized" tus txiv neej ua nws prints.

Rau hnub tim, cov xovxwm rau qhov teeb meem ntawm efficiency loses ib tug me ntsis electronic media. Qhov no yog vim lub fact tias lub zus tau tej cov sau sau, tus xov tooj, lawv tus me nyuam yuav siv sij hawm ib tug ntev lub sij hawm. "Tiag tiag cov xov xwm" neeg sau xov xwm ntseeg tau tias cov "cov xov xwm phem", uas yog, lawv yuav tsum tau muab ib tug me ntsis ntawm ib tug tsis zoo mus ob peb vas. Yog li ntawd, cov xov xwm yuav muab suav hais tias heev tshaj plaws lub tsev.

niaj hnub xov xwm

Nyob rau hauv hnub no lub ntiaj teb no, rau hauv xov xwm shapes pej xeem lub tswv yim nyob rau hauv no los yog hais tias kev tshwm sim. Tej zaum cov xov xwm - nws yog entertaining es qhia txhais tau tias. Niaj hnub no, cov neeg tuaj saib yog heev muaj feem xyuam rau txoj kev qhia xov xwm, yog li ntawd txhua leej txhua tus muaj ib lub sij hawm los qhia lawv lub zeem muag ntawm dab tsi tshwm sim. Vim li no cov sai tsim ib tug tswv yim system. Feem ntau ntawm cov xov xwm mechanism uas siv los ntawm advertisers rau disseminate advertising lus. Tej zaum cov xov xwm yuav tsum tau ntaus nqi mus rau qhov tsos.

Yam ntxwv nta ntawm kev tshaj tawm

Lub ntsiab feature ntawm kev tshaj tawm yog cov zaus, cov xov xwm yuav tsum mus rau yam tsawg kawg ib zaug ib hnub twg. Lwm txwm ua hauj lwm pab pawg, lawv yog tsim rau ib tug loj cov neeg tuaj saib. Ib qho tseem ceeb tshaj yuav suav hais tias yuam thaum ib tug broadcaster yuav mus rau ib tug ntau ntawm cov listeners. Ntawm no yog cov ntsiab kev ua ub no ntawm cov pawg xov xwm:

• periodical faib cov ntaub ntawv;
• sau xov xwm: cov phau ntawv Magazine, ntawv xov xwm, almanacs, ntawv xov xwm;
• tshaj tawm hauv xov newsreel;
• creation ntawm xov tooj cua thiab TV cov kev pab cuam;
• txuam nrog ntawm cov phau ntawv nyob rau hauv cov tsev qiv ntawv;
• tsim online blogs;
• malotirazhek tso;
• lub rooj sib tham, forums;
• phab ntsa xov xwm tso tawm.

Lavxias teb sab loj xov xwm

Rau Russia, yus muaj los ntawm nws tus kheej yus nta uas txhais tau xov xwm. Tej ntawv yuav tsum tau muaj ib tug loj cim thiab muaj ib tug kev muaj tsawg kawg yog 1,000 luam. Domestic ntawv xov xwm, cov phau ntawv Magazine, ntawv xov xwm yuav tsum mus tsis tseg, piv txwv li ntawm tsawg kawg yog ib xyoos ib zaug. Ntawv qhia yuav tsum txawv Yuam: ntau listeners ntaub ntawv yuav tsum yog los ntawm tib qhov chaw.

Lavxias teb sab xov xwm yuav tsum tau yauv fixation nyob rau hauv Roskomnadzor. Prints tas pauv mus rau lub tsev qiv ntawv, uas khw muag khoom ib lub xyoo. Cov xov xwm muaj kev tiv thaiv los ntawm cov cai thiab cov guarantees. Tsis tas li ntawd txwv tsis pub muaj tag nrho cov me nyuam ntawm censorship.

Txhua tsab nws muaj nws hom kev kis tau tus mob ntawm thawj zaug cov ntaub ntawv thiab qhia rau lawv kom cov pej xeem. Rau hnub tim, 23 channel kev khiav hauj lwm nyob rau hauv Russia, uas yog tsim rau tag nrho lub teb chaws. Nyob rau hauv tas li ntawd mus rau cov ntsiab raws tshaj tawm hauv xov 117 cable thiab satellite kab, 15 uas yog tshaj tawm hauv xov nyob sab nraum ntawm Russia.

Nyob rau hauv ib co chaw ntawm lub teb chaws cia lawv cov tshaj tawm hauv xov cov kev pab cuam. Nyob rau hauv Feem ntau, ntau tshaj 3,000 TV raws broadcasting rau tag nrho lub teb chaws ntawm Russia.

Cov feem ntau Lavxias teb sab loj xov xwm yog cov ntawv xov xwm thiab cov phau ntawv Magazine. Nyob rau nruab nrab, lub teb chaws sau npe ntau tshaj 27,000 ntawv xov xwm thiab weeklies, ntau tshaj 20,000 phau ntawv, 800 anthologies. Nyob rau hauv lub loj lub zos ntawm Russia rau yuav luag 12% ntawm cov pejxeem nyeem txhua hnub xovxwm. Cov phau ntawv Magazine xav nyob rau hauv ntau cov txawj nyeem ntawv, ntau tshaj 60%. Cov ntaub ntawv yog lub feem ntau nrov TV qhia tau hais tias.

Internet Txoj hauj lwm nyob rau hauv lub xov xwm

Rau hnub tim, lub Internet tau ua ntawm cov hluas tiam feem ntau qhov chaw ntawm cov ntaub ntawv. Internet nplooj ntawv thiab pestreyut qhov tseeb xov xwm nyob rau hauv txawv teb ntawm tib neeg kev ua si, los ntawm cov feem ntau tej thaj chaw deb ntawm cov ces kaum ntawm lub ntiaj chaw. Internet xov xwm - lub feem ntau niaj hnub thiab yooj yim txhais tau tias ntawm pawg media. Tej qhov chaw no xwb tsis tau pom! Nws yog heev yooj yim, vim hais tias thaum twg koj yuav hloov lub unverified ntaub ntawv.

Lub internet yog lossi kev txhim kho, kev hloov hauv internet xov xwm, attaching lawv tus kheej rau ib qho kev nce dav neeg tuaj saib. Muaj ntau ntawm cov tsoos loj xov xwm muaj lawv tus kheej websites, qhov twg advertising yog muaj.

Pawg sib txuas lus thiab loj xov xwm

Systematic kis tau tus mob ntawm cov lus ntawm TV, xov tooj cua, ntawv xov xwm, yeeb yaj duab thiab suab recordings los muab kev nom kev tswv, ideological, puas siab puas ntsws, nyiaj txiag tej yam, hu ua loj sib txuas lus. Nws yog tau los txhawb tus cwj pwm thiab cov kev ua ntawm cov neeg. Lub homphiaj ntawm tus ntawm loj kev sib txuas lus - cov neeg. Muaj plaub hom audiences:

• neeg;
• kev;
• pubescent;
• ntawm sab ntsuj plig.

Thiab dab tsi yog qhov feem ntau ntau daim ntawv ntawm loj kev sib txuas lus? Lus, paj lug, suab paj nruas ntaub ntawv yog kis sai sai nrog kev pab los ntawm cov hauv qab no ntaub ntawv:

• kev kawm ntawv;
• kev cai dab qhuas;
• nthuav;
• kev cai;
• advertising.

Vim mus rau loj sib txuas lus muab los ntawm lub harmonious kev loj hlob ntawm cwm pwm, los xyuas kom meej kev tswj lub masses. Nws tseem yog lub tsav tsheb quab yuam ntawm kev kawm. Sib koom lus no pub rau cov neeg uas coj mus rau lub social thiab kev cai qauv los ntawm kev uas lawv yog raws li views rau hauv tsev neeg, hauv lub xeev thiab kev ntseeg. Lub ntsiab lus ntawm lo lus "sib txuas lus" nyob rau hauv cov ntaub ntawv no - "kev sib txuas lus thiab kev twb kev txuas." Nws yog ib qho tseem ceeb yuav tau nco ntsoov hais tias cov kab lis kev cai ntawm ib tug neeg cov neeg yog nyob rau hauv xov xwm.