Cov - yog dab tsi? Seev digital-marketing

Ntau ntev los no, kawm tau ntawv zoo nyob rau hauv lub neej nyob rau hauv lub ntiaj teb no hauv Internet network thiab muaj txaus SEO-qib. Tab sis lub sij hawm no, thiab kev kawm nyob rau hauv lub hnub nyoog ntawm cov ntaub ntawv technology tsis sawv tseem. Internet advertising yog loj hlob thiab muaj zog, thaum tus so (lub txheej, luam t. D.) Advertising yog twb nyob rau hauv lub ncov ntawm txoj kev loj hlob, los yog txawm pib tsis kam. Yog li ntawd li ntawd xwb, Digital - yog dab tsi?

Cov - nws yog branding tag nrho cov tau nyob rau lub sij hawm ntawd, ntaub ntawv, hluav taws xob raws, xws li TV, internet, kev tes hauj lwm, xov tooj cua thiab lwm yam xov xwm nyob rau hauv Internet.

notion

Cov - qhov no yog ib tug tshiab marketing kheej, uas theem ua ke lub peevxwm ntawm tag nrho cov uas twb muaj lawm kev sib txuas lus raws. Lub haum lub ntsiab yog muab tso rau hauv possibilities ntawm tshiab xov xwm. Qhov no lub sij hawm ntau xyoo li ib txwm twb muaj internet marketer uas yog tam sim no to taub ntau lug. Nyob rau hauv teb cov lus nug "Cov - yog dab tsi?" nws yuav tsum tau nco ntsoov hais tias hais tias qhov no yog ib tug complex ntxim rau cov neeg.

zoo

Thaum Digital li tau ob peb indisputable zoo yog:

• Targeting. Internet pub rau peb qha cov neeg siv nyob rau hauv ib tug ntau yam ntawm tsis, nws yuav ua rau ib tug tiag tiag tej yam ntxiv yog.
• Nqe. Nyob rau hauv Feem ntau, thaum tsawg paub Digital xov xwm advertising, tab sis yog tus ua complexity ntawm seev, nrog lub advent ntawm ntau thiab ntau kam siv qhov nruab nrab ntawm lub Internet los txhawb nws tus nqi yog tseem loj hlob.
• High muaj peev xwm mus saib xyuas nws cov hauj lwm zoo.

Cov qauv ntawm cov zoo li

Cais nrog rau lo lus nug "Cov - yog dab tsi?", Koj yuav tau to taub hais tias qhov no xyov qauv ntawm kev txiav txim rau cov qib. Nws muaj xws li cov nram qab no hais.

1. Paub hom / khoom.

Qhov no channel yog zoo tshaj plaws thov nyob rau hauv cov nram qab no tus neeg mob:

• Yuav kom nqaim phiaj cov neeg tuaj saib. Tej zaum yuav muaj ib tug nqi-zoo kev koom ua ke ntawm contextual advertising, los yog zoo-paub, feem ntau mus xyuas portals uas cov neeg tuaj saib.
• Cov profitability yog ho muaj dua nrog ib tug tub ntxhais hluas thiab ib tug tshaj neeg tuaj saib, tshaj tej ntawm, nws tseem yog tus thib ob mus cuag lub hom phiaj cov neeg tuaj saib channel.
• Nyob rau hauv cov kev tshwm sim hais tias nws yog tsis yooj yim sua los xyaum ua ib advertising phiaj los nqis tes los ntawm TV.
• Nyob rau hauv lub xub ntiag ntawm ib tug me me nyiaj txiag.

2. Adoption ntawm lub hom.

Cov ua hauj lwm zoo tshaj plaws yog thaum:

• Hom yuav tsum qhia cov lus qhia txog lawv tus kheej kom paub tseeb tias tau txais kev pab tended yuav.
• Hom yog yus muaj los ntawm ib tug no: lub siab lub ntsws kev koom tes ntawm cov neeg.
• Hom yooj yim mus ua kom meej qhov Internet, muab lawv ib tug ceev "txhawb".
• Hom (muag los yog purchase, cov kev pab) tsuas ua hauj lwm raug mus rau lub nyob rau ntawm tus qauv kev sojntsuam.

3. Mus sib hais purchase.

Yog hais tias koj paub cov neeg tuaj saib nrog lub hom los ntawm cov, tus qauv thiab cov qauv yuav tsum tau nqa tawm nyob rau hauv qhov chaw, nyob rau hauv tib txoj kev.

4. Meej pem kev pab thaum muaj kev yuav khoom ntawm cov.

Tuav lub buyer ntawm cov nuj nqis ntawm incentives, periodic nqi cia lawm motivational cov kev pab cuam.

5. Muab Siab Npuab.

Yog li ntawd hais tias cov neeg siv xav tias ntau lub siab lub ntsws kev koom tes tshaj kuab, nws yog tsim nyog los kawm lawv tsaug ntau, tsim kev sib tham. Thiab qhov no Digital muaj zog raws li lwm leej lwm tus.

nta

Cov lag luam - yog cov qib ntawm cov khoom rau lub masses ntawm cov raws. Yuav kom to taub Digital - dab tsi nws yog, peb yuav teev cov tseem nrov digital raws ntawm qib:

• nrhiav xyaw;
• contextual advertising thiab teaser;
• Advertising banners;
• SMM thiab blogs;
• advertising nyob rau hauv mobile apps;
• advertising nyob rau hauv cov ntsiab lus video;
• kab advertising.

Internet lag luam loj rau hauv ib cov Digital Marketing. Niaj hnub no nws yog ntau ntawv thiab caij nyoog hauj lwm.

Enterprise xav tau kev pab Digital Marketing rau nram qab no yog vim li cas:

• Ntawm SMS thiab MMS lus poob lawv cov chaw, tab sis mobile pab kiag li lawm, on qhov tsis tooj, nws cov qhov nce.
• Tam sim no lub sij hawm, muaj cov puab ntawm qhov kev hloov ntawm tus Internet rau lub zos network.
• Txhua txhua xyoo, cov TV yog maj hloov qhov tseem ceeb thiab kev cob cog rua rau lub Internet raws li ntawv, uas cov neeg siv kom nyob qib qub lawv cov nyiaj nrog daim ntawv ntse nyob rau hauv hluav taws xob thiab simplifies tus txheej txheem rau kev siv ntawm lub TV, yog li ntawd nws muaj koob meej yog ntog.
• Hauv advertising (POS terminals, ICE cov ntxaij vab tshaus, khiav kab) maj hloov tus paub rau lub qhov muag nrog nws cov sab nraum zoov advertising banners thiab lub teeb thawv. Qhov no ua rau nws ua tau rau nyiam cov xim uas tau txais kev pab nrog ntau dua cov kev quab yuam, tsis tsuas nyob rau hauv lub nruab hnub tab sis kuj nyob hmo ntuj. Nws nkoos yuav, motivating.
• Tshwj xeeb daim ntaub ntawv nyob rau hauv smartphones cia real-time tsis tau tsuas yog mus saib tus txheej xwm, tab sis kuj yuav noj active ib feem nyob rau hauv lawv.
• Txawm cov kawm Askiv reeling nyob rau hauv tus ntawm Digital Marketing. Siv ib tug ntau yam ntawm daim ntawv sau npe-risovalok, seev suab paj nruas thiab thiaj li nyob. D. Pub mus ua ib tug loj loj kauj ruam nyob rau hauv kev ua lag luam ntawm cov kos duab.

Cov koom haum - yog dab tsi?

Piv rau pa xov xwm lub koom haum muab kev koom tes nyob rau hauv qhov kev tso kawm ntawm koj advertising, Cov koom haum muab ib tug tag nrho sib txawv ntau yam ntawm ntau npaum cov kev pab cuam thaum lub caij:

• Creation, txij nkawm thiab nce qib ntawm qhov chaw, tsim.
• Txoj kev loj hlob ntawm lub tuam txhab txoj kev loj hlob zoo, nws cov lus qhia ib puag ncig.
• Kev ua hauj lwm nyob rau hauv online zej zog, ib pawg, blogs, social networks, forums thiab tshwj xeeb qhov chaw.
• Cov kev tshwm sim lub koom haum cov txheej xwm, cov kev sib tw, presentations nyob rau hauv nrog cov nyob hauv internet nce qib.
• Fascination thiab ntxiv translation ntawm cov neeg uas nyob hauv internet rau offline kheej.

Qhov loj tshaj plaws yog qhov txawv ntawm cov chaw ua hauj lwm ntawm lub niaj zaus advertising - nws yog ua hauj lwm nyob rau hauv me me ywj siab ib los ntawm lwm pab neeg nrog freelancers thiab tsis muaj kev ua si offline. Lub ntsiab ntsuas Digital cov koom haum yog cov kev tawm xyuas system.

Pov thawj cov hauj lwm zoo ntawm inserting cov cuab yeej nyob rau hauv Cov yuav ua tau ib tug lossis loj tus naj npawb ntawm txoj kev: nyob rau hauv koj lub hnab los khaws thiab cov tsiaj ntawv ntawm kev txaus siab thiab awards rau high-zoo ntsuas thiab qhia.

Ib yam niaj hnub no yog los ua ib tug neeg muab kev pab uas muaj ntau txoj xov xwm qhia, es qhuav statistics.

Zoo siab txais tos tus active kev tswj ntawm qhov chaw, blogs, social networks, kev koom tes nyob rau hauv blogs, cim cov khoom. Yog hais tias cov ntsiab lus yog tsis tshiab tag nrho cov saum toj no, nws yuav yog tsis muaj yav tom ntej rau cov koom haum.

Cov feem nrov Digital cov koom haum yog ADV, R / GA, Promo Interactiv, Grey New York, "lub Bureau of Pirogov", "Nees Txaij" Razorfish lub "DesignDepot", Viral Hoobkas, Mr. Hluas / RepNation.

Cov advertising: lub ntsiab sib txawv

Lub ceev ceev txoj kev loj hlob ntawm lub ntiaj teb no hauv Internet thiab cov kev pab, raws li zoo raws li lub rov tshwm sim ntawm tshiab gadgets thiab ntau daim ntaub ntawv yog thawb lub tuam txhab siv Digital tswv yim. Nws yog tsim nyog los kom PACE nrog lub sij hawm, teb sai sai rau tag nrho cov txheej xwm. Tab sis txawm qhov no yog tsis yog qhov tseem ceeb tshaj plaws - lub forecast, muaj peev xwm mus saib qhov teeb meem no coldly, los qhia nws nyob rau hauv lub neej yav tom ntej.

Cov advertising yog tsis amenable mus rau cov kev cai ntawm feem ntau offline li thiab yog li ntawd, xav txog rau cov khub, ua ntej ntawm tag nrho cov saib nyob rau hauv nws hauv internet pab. Yuav kom tswj tau rau Digital artist-qib, koj yuav tsum tau yam tsawg kawg ib yam tsawg kawg nkaus txheej ntawm kev txawj ntse txog cov possibilities ntawm hauv Internet. Niaj hnub no yog tsis muaj teeb meem mus Digital kawm nyob rau hauv Internet uas qhia tswv yim thiab txoj kev.