Herald - uas yog qhov no? Lub tshaj tawm txog lub - "pog koob yawg koob" uas niaj hnub advertising

Raws li uas peb muab dictionaries, kev ncajncees - ib tug txiv neej nrog ib tug kav, yuav tsum tau xa mus rau cov neeg lub siab nyiam. Nyob rau hauv tas li ntawd, cov neeg no yeej paub inhabitants ntawm lub zos nrog rau qhov tseeb xov xwm thiab sib. Herald nyob ib tug tshwj xeeb txoj hauj lwm nyob rau hauv lub tsev hais plaub, nws nyiam ib tug xov tooj ntawm tsim nyog.

Niaj hnub nimno scholars ntseeg tau hais tias lub ncauj npog ncig - qhov no yog ib tug neeg tshwj xeeb uas yog, thiaj tau speak, lub progenitor ntawm lub advertising lag luam. Tab sis cia tus pib nrog cov keeb kwm.

Antiquities

Leej twg yog tus tim, lub npe hu nyob rau hauv ancient antiquity. Niaj hnub no, nws yog ntseeg hais tias nyob rau hauv cov hnub thiab muaj tus thawj advertisement. Nws twb fwm kom txog thaum sij hawm niaj hnub no, zaum tau sau ntaub ntawv cov ntaub ntawv hais txog cov kev qhia tswj cov kev cai thiab kos advertising daim ntawv, ruaj khov qauv txoj cai prepodnosheniya ntaub ntawv tseem ceeb.

Tacitus thiab Suetonius, Plutarch thiab Herodotus thiab lwm yam nto moo historians ntawm antiquity feem ntau hais nyob rau hauv nws sau ntawm heralds. Cia peb saib dab tsi yog qhov txawv nta ntawm no profession. Yog li ntawd, kev ncajncees. Leej twg yog nws? Thiab ib tug xws specialist txawv los ntawm lwm leej lwm tus?

Peb heralds pab pawg neeg

Nyob rau hauv ancient lub zos heralds tau muab faib mus rau hauv ob peb pawg. Ib txhia ua haujlwm, wb hais tias, nyob rau hauv lub approximation, nyob ze ntawm lub kav thiab ua diplomatic missions. Lwm tus - raug xaiv los ntawm cov neeg, thiab ua si lub luag hauj lwm ntawm cov tub txib kev sib txuas lus ntaub ntawv tseem ceeb thiab kis cov xov xwm. Nyob rau hauv lub ancient Greek polis kev ncajncees - ib tug txiv neej kiag li raug tsuas mus rau lub zos haum saib xyuas.

Thiab thaum kawg, qhov peb pab pawg neeg hais txog cov lag luam tawm. Leej twg yog tus tim ntawm sawv nyob rau hauv kev ua lag luam qhov chaw? Qhov no yog ib tug heev muaj myiaj txiv neej, leej twg ua hauj lwm raws li ib tug txoj cai, tsoom neeg. Lawv ntiav nws, yog li ntawd cov kev lom zem thiab zazyvno advertised lawv cov khoom. Qhov no greeter muaj mus yuav no los yog tias cov khoom, hu ua nyob rau hauv ib lub suab nrov tus nqi thiab nta ntawm cov khoom.

Kev ua lag luam crier - ib tug nplua nuj txiv neej, tshwj xeeb tshaj yog yog hais tias nws yog muaj peev xwm mus kom nrov nrov qw invitingly. Yog li ntawd hais tias txhua leej txhua tus uas tau ntiav ua ib qho kev apprentice rau tus naas ej nyob rau hauv lub kos duab. Ib txhia historians hu no caste heralds jesters thiab clowns. Tseeb nyob rau hauv no lw. SUPERVISION yuam ua hauj lwm kom ua txhua yam kom cov neeg yuav cov lus khoom. Lawv hais rau kev tso dag, ntxiv Funny comments, thaum tsis nco qab mus extol cov khoom. Tus phooj ywg tis, ntawm chav kawm, attracted lwm buyers ua lag luam, thiab cov lag luam tawm yog kom nquag plias.

cwj pwm

Raws li cov cwj pwm, uas yog muaj los ntawm ib tug tim, yuav sai li sai tau hais tias yuav ua li cas zoo ntawm caste nws belongs rau thiab uas yog ( "tus tswv", lub zos koom haum saib xyuas los yog ib tug muaj nyiaj ua lag luam). Elementary nroog ncauj npog ncig sab feem ntau tau muab nrog ib tug kub los yog tswb, los ntawm cov uas nws shill thiab cov neeg. Ringing neeb ringing, lub zos zuj zus mus rau lub ntsiab square. Tej yam yooj yim txog kev ncajncees qhia, raws li ib tug txoj cai, nyob rau hauv lub nyob ze hnub ntawm gladiatorial kev sib ntaus los, los yog muab faib rau mov rau cov neeg pluag.

Ntau lub luag hauj lwm thiab hauj lwm tseem ceeb yog xam los ntawm tus tswv xeev. Nws heralds ib tug privileged caste, uas twb tau muab uas tsis muaj me ntsis tswb, thiab ib tug caduceus. Wand nyob rau hauv lub ob txhais tes ntawm cov kev ncajncees yog ib tug hais txog ntawm nws siab raws li txoj cai thiab ntawv pov thawj ntawm teej tug mus rau lub "tub txib ntawm cov gods."

Xws li ib tug neeg yog tsis hais txog lub khob cij los sis sib ntaus sib tua, nws tshaj tawm rau cov neeg nyob ib qho tseem ceeb raws li ntawm lub xeev, ib lub zos lub rooj sib tham, ib tug mus ntsib mus rau Embassy. Privileged heralds tso cai los npog cov exploits ntawm heroes thiab triumphs ntawm generals-winners. Nws yog ntseeg hais tias lawv yog cov pog koob yawg koob niaj hnub no broadcasters thiab xov xwm reporters.

Pog koob yawg koob ntawm advertising

Yog tsis muaj kev koom tes los heralds tsis ua tej yam lub rooj sib tham, cov hnub ntawm hnub caiv los yog lwm yam tseem ceeb tshwm sim. Crier - yog dab tsi? Historians hais tias nws yog txoj hauj lwm nyob rau hauv uas tus neeg koom nyob rau hauv kev pab them nqi ntawm cov txheej xwm nyob rau txhua lub sij hawm, nyob qhov twg. Cov neeg muab daim ntawv ceeb toom ntawm tus neeg, txawm thaum pib ntawm lub ntees tuag Procession kev. Stentorian qw thiab furious gestures - tias yog dab tsi yog ib qho tseem ceeb nyob rau hauv lub ncauj npog ncig sab.

Nws yog ntseeg hais tias lawv yog cov pog koob yawg koob niaj hnub advertising. Qhov no yog tshwj xeeb tshaj yog muaj tseeb ntawm lub caste uas ua hauj lwm nyob rau hauv cov ciaj uas muag thiab zoo tib yam cheeb tsam nroog. Yog hais tias peb txhais tau cov Latin lo lus reclamare, nws yuav txhais hais tias "quaj, wail, qhia, mus qw."

Heralds "advertised" kuj zoo kawg warriors, hu nkauj nyob rau hauv pem hauv ntej ntawm lawv exploits neeg. Lawv yog "advertised" cov tub luam thiab rulers, qhia cov neeg tias lawv tau ua li cas thiab zoo li cas peb tau tiav. "Advertising" tau raug touting nyob rau hauv gladiatorial battles, thaum lub sij hawm uas luam yog yam tshwj xeeb.