Niche perfumes - ib tug ... niche perfumery: xyuas, nqi, cov duab

Nyob rau hauv no ncej peb yuav tham txog tus phenomenon raws li ib tug "me me perfumery". Cov tswvyim no yog tsis paub rau tus general neeg tuaj saib, thiab nws yuav tsis tsimnyog yog tias koj tsis paub dab tsi nws yog. Nws yog lub sij hawm kom tau ntsib nrog lub sij hawm thiab paub tias dab tsi me me perfumery (xim) sib txawv los ntawm cov khoom kim heev thiab tsoos flavors.

Yuav ua li cas tsw tsw ntxhiab li xim perfumery

Kuv txaus siab rau ntxhiab tsw, thiab nyob rau hauv koj lub tsev txee nrog tshuaj pleev ib ce muaj nqis ntau "cua" npuas? Yuav ua li cas yog no lub npe?

Yog hais tias peb ntsia ob peb qhov ntawm tej lub nroog ib tug dog dig lub tsev, nws yuav ua tau los ntawm cov neeg cov npe, uas yog feem ntau flashed rau TV los yog nyob rau hauv glossy. Dior, Dolce Gabbana, Versace ... Cov npe tsis nqis los cov nplooj ntawv ntawm cov phau ntawv Magazine, thiab txawm yog me nyuam uas tsis tau nyeem, lawv paub cov lus no. Yog li ntawd, zam hom, uas raws li paub zoo nyob ib ncig ntawm lub ntiaj teb no, tsis yog ib tug niche perfumery. Nws hloov tawm hais tias fragrances yog txwv kom muab zais rau hauv peb pawg neeg, uas sib txawv nyob rau hauv nqe, koob meej thiab, ntawm chav kawm, yuav ua li cas lawv hnov tsw.

Pawg-kev ua lag luam, khoom kim heev thiab niche perfumery

Nws yog tseeb hais tias cov lub cev muaj zog ua lag luam - advertising. Nws ua hauj lwm nyob rau hauv li 90% thiab txiav txim seb dab tsi yuav tsum cob xub nyob rau hauv lub caij ntuj tshiab, thiab koj yuav rau koj tus kheej cov khaub ncaws los yog pleev kom kaj siab lug. Advertising tseem txhawb thiab perfumes. Koj tsis nco qab li, nyob rau hauv tus ntawm lub zoo nkauj me ntsis thiab txawv txawv cov duab nyob rau hauv lub magazine, yog thawj zaug uas tuaj rau peb rau tej hom thiab xaiv ib yam dab tsi rau koj saj.

Yog li, tus thawj thiab feem ntau pab pawg neeg ntawm aromas - lub loj-kev ua lag luam, los yog cov neeg khoom. Perfumes li ntawd feem ntau muag nyob rau hauv hypermarkets, kom hniav zoo nkauj khw muag khoom noj, thiab vim yog cov kev thov kuj nyob rau hauv me me kom hniav zoo nkauj khw thiab zaus. Ntaus ib naj hoom yuav tsis yooj yim, thiab counterfeiting txawv nyob rau hauv "hurray", vim hais tias cov flavors yog paub tag nrho - los ntawm me me mus rau loj loj. Tsw yog tsis sophisticated, qab ntxiag thiab yooj yim distinguishable. Curiously, nyob rau hauv lub xyoo pua xeem zam lub tsev siav flavors 2-3 xyoo, thiab tam sim no ua ib tug txhua txhua lub caij. Qhov ntawd yog mass-kev ua lag luam nce nyob rau hauv lub ntsiab, nws yuav siv sij hawm txog 75% kev ua lag luam sib qhia.

Khoom kim heev Perfumes nqi ntau tshaj li qhov loj ua lag luam, tab sis yog tseem lug advertised. Raws li ib qho piv txwv, hom Chanel, Guerlain, thiab fragrances yog manufactured feem ntau fashionable khaub ncaws tsev. Tsis deb tom qab, Txawm li cas los, hniav nyiaj hniav kub thiab naj hoom tsev, tshiab ntxhiab tsw thiab yog ib puas feem pua match lub zam tiam sis. Vim li cas thiaj? Qhov tseeb yog tias perfumers muab kev koom tes nyob rau hauv txoj kev loj hlob ntawm cov khoom ua ntej tso siv enormous cov neeg tuaj saib kev tshawb fawb, kev txheeb xyuas cov nyiam thiab kev ntshaw. Leej twg tsim perfumes khoom kim heev? Feem ntau cov feem ntau rau cov tshiab ua hauj lwm yog ib tug tag nrho pab tub rog ntawm ntxias uas nruj me ntsis raws li cov tshuaj rau tej chaw. Perfumers yuav tsis ua li cas, thiab zam kev rau impulse ntawm tus ntsuj plig, vim hais tias lawv tsim ib yam khoom uas yuav tsum tau ib puas feem pua haum lub neeg xav tau.

Selective - tshiab tswvyim ntawm flavors

Niche perfumes - yog lub creation ntawm cov neeg - perfumers uas tsis ua raws li leej twg tej kev qhantawv. Perfumes Qhov no yog ib tug zoo kawg tsis muaj nqi (feem ntau me me perfumes yuav raug nqi ntau li ntau yam khoom tshiab yog suites), thiab "suab" thiab cov khoom xyaw. Rau xim perfumery heev dua lwm yam siv zoo raw cov ntaub ntawv, uas ua rau nws tau qhib li tus ntxhiab tsw ntawm daim tawv nqaij mam li nco dheev kaj foob pob hluav taws - qhov no yog dab tsi txiav txim qhov muaj nqis ntawm cov khoom. Nyob rau hauv tas li ntawd, rau ib txhia cov khoom kim ntsiab siv nyob rau hauv lub tsim ntawm ntim, xws li kub, tshwj xeeb ntoo los yog precious pob zeb. Tab sis qhov txawv ntim - nws yog theej ib qho kev zam. Nyob rau hauv thawj qhov chaw nyob rau hauv cov xim tshuaj tsw qab muaj nqis - nws yog lub txiav txim zoo tshaj nyob rau hauv me me perfumery. Qhov tseem zoo-paub hom xws li xim xam tau tias yog Penhaligon tus, Jo Malone, Montale, Creed, Le Labo, M. Micallef, Amouage, Parfums de Rosine, Byredo, Fragonard, Frederic Malle, Kilian, Serge Lutens.

Nyob rau hauv keeb kwm ntawm naj hoom ua lag ua luam nyob rau hauv lub thib nees nkaum xyoo pua

Dab tsi "niche perfumery," uas peb twb tau figured tawm, tab sis yog vim li cas muaj ib tug ceg nyob rau hauv lub "qab kev muaj tiag"?

Ua li no, rov qab mus ib me ntsis nyob rau hauv lub dhau los lawm. Cia li ib puas xyoo dhau los, perfumes yog cov ntau ntawm ob peb tug, tab sis, theej cov neeg ntawm lub hwj chim thiab nyab xeeb. Tab sis, nrog txoj kev loj hlob ntawm muaj ntau lawm, thaum cov khoom tau ua cheaper thiab ntau mus siv cuag, perfumes kuj poob markedly. Nyob rau hauv 50-60 xyoo, nws tau los ua muaj rau yuav luag txhua leej txhua tus, thiab ib tug me ntsis rau yav tom ntej, mus rau lub nineties, lub manufacturers pib xav txog yuav ua li cas mus hais tau tus neeg mus yuav lawv cov khoom raws nraim. Tom qab tag nrho, muab nyob deb tshaj qhov kev thov, thiab vim hais tias perfumers pib mus ua hauj lwm rau cov neeg siv.

Tam sim no naj hoom tsev tau ceased mus tsim cia li ib yam dab tsi, thiab tau pib ua rau ib yam khoom uas muaj raws li qhov xav tau ntawm cov neeg. Tus thawj creators uas tsis xav mus ua hauj lwm tsis pub dhau nqaim txwv, tau ncaim mus rau hauv nkaum nyob rau hauv lub npe ntawm "xim perfumery."

Yuav ua li cas yog sib txawv me me perfumery

Yog li ntawd yog dab tsi cov yam ntxwv nyob rau hauv cov cheeb tsam no scents li perfumes niche? Khw muag khoom noj nyob rau hauv Moscow yog npaj rau cov muaj koj ib tug xim, uas muaj cov nram qab yam ntxwv: ib tug txawv lwm qhov qab, qhov zoo tshaj plaws raw cov ntaub ntawv, qhov yuav luag tiav tsis muaj advertising, txawv txawv chaw ntawm kev muag khoom.

Tshuaj tsw qab - yog tus thawj thiab tseem ceeb tshaj plaws txawv me me perfumery. Yog hais tias lub hom phiaj perfumes khoom kim heev thiab loj-ua lag luam neeg thiab cajole mus tsim lub feem ntau txaus nyiam "candy", lub creators xim txog nws tsis txawm xav tias. Niche perfumery yuav ua tau kiag li unimaginable "duab" raws li txaus nyiam thiab qias neeg. Xav txog tej yam sau ntawv ntawm ntub haus luam yeeb, roj hmab, zib ntab phoov, los yog satisfies gayakovogo ntoo, musk - nws yog ib tug me me perfumery. Xyuas nyob rau ntawm nws sib txawv heev, vim hais tias cov naj hoom yuav ua tau ruam tag, ua rau tsis meej pem, lub caij nplooj zeeg nyob rau hauv kev hlub, los yog thawb, tab sis zoo li cas xyov - tsis muaj ib tug tseem tsis muaj ab tsi tsis tau.

cov khoom xyaw xim

Yog hais tias cov neeg tsim 'zoo tib yam' perfumes chasing cheaper cov khoom, xaiv lub pheej yig tshaj hluavtaws cov khoom xyaw, cov perfumers ntawm niche khoom tsis xav txog nws. Koj puas paub tias, raws li tau zoo raws li rau cawv txiv hmab nws muaj nws tus yam ntxwv rau txhua "muaj" zoo naj hoom, xws li qhov chaw thiab lub sij hawm ntawm sau. Piv txwv li, feem ntau "muaj tseeb" lub paj ntawm txiv kab ntxwv tsob ntoo tua nyob rau hauv North Africa los yog nyob rau hauv Morocco. Yog hais tias lub perfumer xav tau kev pab mloog zoo gayakovogo tsob ntoo, ces nws yuav mus rau nws nyob rau hauv Indonesia. Nws yog ib lub raw khoom yog lom zem ntau txiav txim los ntawm tus nqi ntawm lub neej yav tom ntej ntawm lub naj hoom. Ib txhia hom xim tshwm sim nyob rau hauv ib tug heev tsawg raws li vim lub unavailability ntawm ib tug tivthaiv.

Hnav rau tus huab tais, los yog ntim

Koj xav rhinestones thiab glitter? Ces rau koj - cov khoom kim heev perfumes thiab loj ua lag luam. Tshwj xeeb tshaj yog rau cov unsuspecting buyers nyob rau hauv cov phau ntawv Magazine ua tshwj xeeb khoom qhia txog yuav ua li cas ib lub raj mis ntawm naj hoom yog tsim. Funny, tsis yog nws? Lub raj mis yog nyob rau hauv lub txee, thaum koj cia li xav tau ib tug naj hoom!

Raws li rau cov xim, cov perfumers mus ua hauj lwm ntau rau cov ntsiab lus ntau dua li nyob rau hauv tsos. Feem ntau cov feem ntau, ntim me me fragrances zoo discreet thiab unremarkable, txawm hais tias muaj kev zam. Raws li ib qho piv txwv, hom Martina Micallef, vials uas yog pleev xim rau thiab dai kom zoo nkauj phau ntawv yam lub pob zeb. Ntawm cov hoob kawm, rau hauv them nyiaj ntawm cov yog tsis muaj lwm yam tshaj li lub buyer.

tagnrho cov khoom siv

Yuav ua li cas npaum li cas tsis koj xav hais tias cov npuas ua nrog ib tug tshiab tsw, xws li Niny Richchi? Ob peb kaum tawm txhiab, vim hais tias cov khoom yuav tsum coj nyob rau hauv tag nrho cov khw muag khoom ntawm tshuaj pleev ib ce thiab hypermarkets! Raws li rau cov xim, cov ntau lawm yog ncaj qha mus txog rau tus xov tooj ntawm Cheebtsam. Yog hais tias koj yuav tsum tau tsim ib tug tshuaj tsw qab raw cov ntaub ntawv uas koj yuav tau txais ib tug tsawg npaum li cas, lub chaw tsim tshuaj paus yuav tso cia li ib tug ob peb npuas. Yog li ntawd, rau tej hom naj hoom cia queue.

qhov chaw ntawm kev muag khoom

Yog hais tias koj nyob nraum xav paub los ntawm cov xim, tsuag tsuag mus rau hauv ib tug loj hypermarket los yog kav mus yuav tshuaj pleev ib ce rau tsw, ces koj yuav poob siab. Niche perfumery "Rive Gauche" tsis yog rau tus muag khoom, tiam sis koj yuav nrhiav tau nws nyob rau hauv tshwj xeeb boutiques nrog xim. Yuav ua li cas yog qhov chaw ntawm kev muag khoom?

Thaum nws cov tub ntxhais, boutiques nrog xws li flavors - ib yam ntawm cov "casting" ntawm lub ntsiab lus kis tshuaj pleev ib ce. Raws li lawv tsis muaj ib tug ntau ntawm cov neeg, thiab yeej koj yuav tsis pom lub queue. Nyob rau hauv tas li ntawd, cov khw tsis indulge neeg promotions thiab muag khoom yog hom. Qhov tseem hais tias cov qhua tuaj noj mov yuav suav tau rau yog qhov tseeb hais tias raws li ib tug lub txiaj ntsim rau cov xaiv ntxhiab nws yuav tau txais ib yam dab tsi los ntawm tus sau los ntawm da dej ntawm lub tib lub hom. Raws li ib tug txoj cai, tsis tu ncua cov neeg muas zaub boutique tswv paub ntaub ntawv, thiab ntxiv ib los cia siab rau kev sib raug zoo nruab nrab ntawm lawv.

Tsis txhob ntshai mus rau qhov no khw! Yog hais tias koj xav tau kov lub ntiaj teb no ntawm niche perfumery, ces hais tias yog qhov twg koj yuav tau txais ntsib nrog cov flavors. Tab sis tsis txhob ua txuj hais tias koj yog ib tug zoo-hnav buyer, txij li thaum cov neeg muag khoom thaum koj saib los ntawm! Nws yog zoo dua rau lees paub tias koj tsuas xav mus kawm ib yam dab tsi txog cov me me perfumery.

Thiab yog dab tsi txog tus nqi, tus nqi ntawm ib tug xim perfumery nyob rau hauv Moscow? Tus nqi ntawm qhov no zoo ntawm cov tshuaj tsw qab yog tsis zoo li yuav tsum tau tsawg tshaj li 2000 rubles ib 20 ml. Tab sis koj yuav tsum lees, nws tsis yog hais tias tau nyiaj ntau npaum - cia li rau tus nqi qub koj yuav tau piv txwv li 100 ml nrov thiab advertised naj hoom. Yuav ua li cas mus xaiv - koj txiav txim siab.

Lwm yam tseem ceeb sib txawv

Niche thiab xim perfumery yog txawv los ntawm cov khoom kim heev thiab loj fragrances los ntawm qhov tseeb hais tias zoo advertised. Qhov no yog cov ntaub ntawv. Los ntawm kev yuav khoom ib yam khoom tshiab los yog ib tug nrov tshuaj tsw qab uas tsis yog los ntawm cov nplooj ntawv ntawm glossy, koj them tam sim no rau cov uas: txog 60% rau advertising (ib feem xinesmas qauv thiab cov hnub qub, ib tug PR lub tuam txhab probnichki nyob rau hauv cov phau ntawv Magazine thiab nyob rau hauv khw muag khoom), 30% ntawm cov pob thiab ua hauj lwm kev them nyiaj creators ntawm tsis hnov tsw thiab xwb 10% ntawm lub raw khoom.

Qhov teeb meem no nrog me me scents yog txawv heev, peb yuav hais tias, yog diametrically opposite. Selective tsis yog advertised vim hais tias nws tsis yog tsim los rau cov loj ua lag luam, thiab koj tsis tau them rau advertising thiab tsis yog rau ntawm lub box, tab sis rau ib tug tiag tiag cim qauv.

Yuav ua li cas xaiv ib tug niche naj hoom rau koj tus kheej

Niche perfumery "Rive Gauche", tsis muag nyob rau hauv me me boutiques nrog xim probes rau tag nrho cov hom ntawm naj hoom yuav tsis tshwm sim. Tab sis txij thaum xws perfumes kiag li txawv txawv thiab yuav rau koj tus kheej, tsis txhob sim nws nyob rau hauv ua ntej, koj tsis tau, yuav ua li cas muaj peev xwm uas yuav? Tshwj xeeb rau lub hom phiaj no nws muaj otlivanty. Selective perfumery vim hais tias ntawm nws cov high nqi yog tsis muaj rau txhua leej txhua tus, thiab yog hais tias koj yuav muaj lub sij hawm mus yuav cov zoo zoo nkauj tshooj vial, ces muaj tseeb koj yuav tsum paub hais tias koj tau, tsis yog nws?

Lub online khw muag khoom noj thiab me me boutiques koj yuav tau otlivanty. Selective perfumery tsuas poured mus rau hauv tshwj xeeb me me ntim (atomizers), ib tug ntim ntawm 2-5 ml. Uas muaj coob precious kua, koj ua tau "tawm tsam" tsw thiab txiav txim seb koj nyiam naj hoom los yog tsis.

Yog nws siv nyiaj txiag rau ib tug xim

Raws li peb tau pom, niche perfumes - nws tsis yog pheej yig. Muaj yog ib tug heev tsim nyog lo lus nug raws li seb puas yuav siv cov nyiaj rau xws li ib exquisite tshaj plaws li xim. Nyob rau hauv tas li ntawd, lub ntxhiab tsw yog heev peculiar, thiab tsis rau txhua leej txhua tus saj me me perfumery. Hom kuj yooj yim dua, xws li cov huab hwm coj-ua lag luam thiab kim kim suites yog zoo paub tias nws thiab txaus siab rau txhua yam.

Zoo, cov lus teb yooj yim rau lo lus nug no yog tsis muaj. Quav mus rau ib tug kev ntxhiab qhia txog cov saj ntawm tus txiv neej thiab nws cov kab lis kev cai. Nws tsis yog txawm txog cov nyiaj, raws li cov me me perfumery yuav tsis raug nqi ntau npaum li cas kim khoom kim heev. Txawm li cas los, ib txhia neeg tom tej taw tes nyob rau hauv lub neej cia li pib tig rau nrov scents thiab xav ib yam dab tsi ntau tus neeg.

Xyuas ntawm cov xim

Kuv yuav nrhiav kev xyuas txog vintage los yog tsawg tsab ntawm ib phau ntawv? Nws yog tseeb hais tias lub rooj sab laj connoisseurs ntawm tej yam, thiab tsis txhob tham nyob rau hauv cov chav sib tham tsis tawm lus. Niche perfumes - yog dab tsi sawv tawm saum toj no lub chaw thiab pej xeem lub tswv yim. Ntawm cov hoob kawm, koj yuav nrhiav tau xyuas, ib yam dab tsi zoo li hais tias - "muaj, tus ntxhiab tsw yog los saum ntuj," tab sis hais tias yog dab tsi koj yuav hais li cas?

Nco ntsoov hais tias xim tsw li cim thiab ib tug neeg mus ntseeg ib tug neeg txoj kev xav yuav ua tsis tau. Koj yuav tsum xaiv ib tug naj hoom rau lawv tus kheej, hauv qab no xwb koj saj thiab muaj siab, thiab tsis lwm tus lub tswv yim. Vim kuv xav ceeb toom rau koj los ntawm kev kawm lwm tus neeg lub tswvyim, ua raws li tsuas yog lawv tus kheej qhov thiab xaav. Txawm li cas los, yuav tsum paub hais tias cov ntau yam ntawm flavors xim koj yog ntsoov mus nrhiav ib yam dab tsi mus rau lawv liking koj tus kheej.