"Usability" - nws yog ib ... Xeem "usability"

Feem ntau cov website tswv tsim lawv nyob rau hauv thiaj li yuav txhawb lawv cov khoom los yog cov khoom rau lub lag luam, los yog profit ncaj qha mus siv rau monetize koj qhov chaw. Hais tias yog, nws yog muab tso tawm thiab views rau nws cov neeg siv ntawm qhov chaw tswv tau txais ib tug tej yam profit.

Uas yog vim li cas lub thawj coj yog xav nyob rau hauv lub loj tuaj kawm ntawv. Qhov loj nws yog, ntau dua qhov lub profit los ntawm advertising. Qhov hnyav lub sij hawm muab los ntawm lub siab theem "usability" xaiv ntawm. Yog li ntawd yog dab tsi "usability"? Yuav ua li cas yog ib co kev uas koj yuav kom koj qhov chaw ntau txaus nyiam rau cov neeg siv thiab tej zaum cov neeg muas zaub?

Introduction to lub tswvyim

"Usability" - yog, nyob rau hauv qhov tseeb, ib tug hais txog ntawm tus raws li qhov uas neeg tuaj xyuas koj rau qhov chaw mus nrog nws yooj yim interface. Txoj kev los txhim kho lub site nyob rau hauv nws txoj kev loj hlob theem, kuj raug xa mus rau los ntawm no lub sij hawm.

Xav hais tias hais tias ib tug neeg siv yuav qhib ib tug web page. Yuav ua li cas yog nws xav tias yuav saib? Ntawm cov hoob kawm, ua ntej ntawm tag nrho cov, ntshiab ntawv qhia zaub mov. Thiab nrog rau nws - ib tug ntshiab qauv. Qhov no kuj siv rau tib neeg nyeem tau cov ntsiab lus. Txawm li cas los, tam sim no koj yuav nrhiav tau ib tug ntau yam ntawm cov kev pab, uas muaj ib tug tsis meej pem ntawm lub hyperlinks, dluab thiab cov nyees khawm. Nws yuav zoo li uas txhua tus tsim nyog hais rau noj. Txawm li cas los, lub sij hawm tej zaum yuav tsum tau txhaj rau lawv tej kev siv.

Nws yog tsis zoo li hais tias tus neeg yuav xav mus siv lawv precious lub sij hawm ua nws. "Usability" - nws yog ib tug loj kev sib tw kom zoo dua nyob rau hauv peb lub sij hawm. Forrester tshawb fawb ua ib txoj kev kawm ntawm no lub npe. Nws pom tias ze li ntawm ib nrab ntawm buyers yoojyim hauv internet khw, yog hais tias nws muaj peev xwm tsis nrhiav tau sai sai nws nyob rau hauv seem los yog cov khoom. Nyob rau hauv tas li ntawd, tom qab no nrog ib nrab ntawm cov kev pab buyers tsis kam rov qab mus rau nws.

Kev tshawb fawb thiab kev tseeb hais txog "usability"

Sociologists kuj taw tes kom paub qhov tseeb hais tias niaj hnub no cov tib neeg muaj ib yam nkaus thiab luv. Tshwj xeeb tshaj yog cov neeg siv ntawm tus Internet cov neeg tuaj saib. Lwm txoj kev tshawb no twb ua los ntawm Nielsen Norman Group. Nws pom tias lub cev nruab nrab neeg siv tsuas yog hais txog ib nrab ib feeb nyob rau hauv cov nplooj ntawv. Nws tau muab sau tias nyob rau hauv feem ntau tus neeg mob, cov neeg siv tsis txawm los tshawb xyuas lub Web page mus txog thaum kawg.

Jakob Nielsen ntseeg hais tias yog vim li cas rau tej kev coj cwj pwm dag nyob rau hauv lub loj tus naj npawb ntawm yeej puas ntaub ntawv. Yog li ntawd, cov neeg lossi yuav tsum lim ib tug khiav ntawm cov ntaub ntawv xaiv los ntawm nws tsuas yog cov tau tawg tsam lawv nyiam ua tau.

Ntawm cov hoob kawm, tus ncauj lus kom ntxaws tshawb txog ntawm qhov chaw yuav siv sij hawm ntev ua luaj li hais tias tsis muaj teeb meem dab tsi ntxiv nws cia li yuav tsis yog. Cov neeg muas zaub tsis xav tau, thiab yuav tsis tos yog qhov chaw loads maj mam, thiab tsis txhob siv nws, yog hais tias nws muaj ib tug tham interface. Nws yog ces, nyob rau hauv lub rooj plaub thiab sau "usability". Nws yuav pab tau nrog ntau cov teeb meem.

Muaj ntau cov kws tshwj xeeb nyob rau hauv daim teb no hais lus tawm txog cov tib yam. Piv txwv li, hais tias nyob nruab nrab ntawm tej yam yooj yim, to taub rau cov neeg siv, web-site thiab zoo-zes khw qhov rais yuav ua tau heev ntshiab mus tib seem. "Usability" - ib tug "luminance theem" nyob rau hauv cov ntaub ntawv no. Cov tsim tawm yuav tsum tau kom meej meej to taub hais tias nws tsuas muaj ib tug ob peb lub vib nas this nyob rau hauv thiaj li yuav nyiam tus qhua thiab coj mus ua tseeb tias nws qhov chaw yog ib qho zoo tshaj li lwm leej lwm tus.

Qhov no yuav ua tau los ntawm kev siv ntawm ib tug sophisticated neeg siv interface. Nyob rau hauv ib tug luv luv lub sij hawm nws yuav tsum ua kom nws ntshiab rau cov neeg siv nyob rau ntawm ib intuitive theem, thiab yuav ua li cas koj yuav ua li cas tom ntej no. Tus neeg yuav tsum xav nyob rau hauv lub site, Kuv xav tias ntawm no nws yuav nrhiav tau dab tsi nws yuav tsum tau. Yog hais tias nws tsis tau, tus neeg muas zaub yuav tawm hauv lub site.

Nqa tawm lub kuaj

Qhov no tus txheej txheem yog nyob rau hauv txhua rooj plaub yog ib tug yuav tsum kauj ruam nyob rau hauv txoj kev loj hlob ntawm "usability". Nws essence yog nyob rau hauv tus yooj yim: ib tug ob peb cov neeg txiav txim siab mus muab tej yam kev pab raws qib siv xwb ib tsab system. Specialist, uas nyob rau hauv cov ntaub ntawv no yog nyob ze, tag nrho cov kev ua thiab cov lus ntawm sau. Thaum cov ntaub ntawv sau los yog ua tiav lawm, lawv yuav ntsum xyuas. Yog hais tias tsim nyog, kev kho me ntsis no yog ua los rau peb tes num.

Xeem "usability" yog ua nyob rau hauv kev txiav txim mus ntes tsis xws luag los yog teeb meem. Tej zaum lawv yuav tshwm sim los ntawm cov neeg thaum lub sij hawm ua hauj lwm nrog cov chaw, thiab koj yuav tsum tsis txhob ntshai ntawm nws. Qhov loj tshaj plaws - mus ua txoj cai kev kho me ntsis.

Uas muaj xws li tsom xam ntawm lub site?

Analysis ntawm "usability" tso cai rau koj kom tau ib tug kev daim duab ntawm lub tag nrho qhov chaw. Cov no feem ntau muaj xws li cov kev xaus ntawm tus tsim, xeem tau, muab piv prototypes analyzed cov nplooj ntawv, raws li zoo raws li lub txais ntawm ntau hom ntawm cov tswv yim uas yuav pab tau los mus tshem tawm cov uas twb muaj lawm teeb meem.

Xaus Tus tsim lub sij lub thiaj li hu ua "usability" interface. Hais tias yog, yuav ua li cas yooj yim thiab xis nyob rau tib lub sij hawm tus neeg siv yuav ua hauj lwm nrog lub website. "Usability" -Examples muab ib tug ntau ntawm cov kev pab uas yeej ib txwm npaj txhij mus muab lawv cov kev pab nyob rau hauv no hais txog.

Txawv kev pab ntau

Yog hais tias advertising nqi yog tib yam, cov kawm ntawv, uas muaj ib tug ntau dua theem ntawm "usability", yuav muab ib tug ntau dua tooj ntawm tej cov neeg muas zaub. Lawv kuj yuav tsum tau ntau loyal rau lub tuam txhab. Thiab qhov no yog ib qho tseem ceeb vim hais tias cov neeg muas zaub yuav mus xyuas qhov chaw thiab ua muas khoom nyob rau hauv ib tug mus tas lub hauv paus.

Nws yog muaj nyob nrog yeem paug tswj ntawm lub tuam txhab, vim hais tias cov theem siab ntawm "usability" cov neeg muas zaub yuav nrhiav tau cov lus teb rau lawv cov lus nug lawv tus kheej, nyob rau hauv kev pab. Yog li ntawd, kev tswj yuav txo tau tus nqi yuav tsum tau rau tus txij nkawm managers uas muaj ib tug zoo feem nyob rau hauv lub lag luam.

Yuav ua li cas yog kawm rau "usability"?

Qhov no yog ib tug complex ntawm yam. Li nram qab no yuav tsum tau ntaus nqi rau nws:

1. Efficiency ntawm kev siv. Yuav ua li cas ceev tus neeg yuav tsum tau los mus daws lawv tej teeb meem, Yog hais tias koj kawm tau los siv cov kev pab?
2. Ib qho yooj yim mus kawm. Yuav ua li cas sai sai thawj lub sij hawm cov qhua uas mus xyuas ib qho chaw rau kawm kom paub siv lub interface?
3. Memorability. seb tus neeg yuav muaj me tub rau kev siv cov tswvyim, kawm rau thawj lub sij hawm, thaum koj rov qhib cov nplooj ntawv?
4. Yuam kev. Yuav ua li cas feem ntau yog ib tug qhua ua yuam kev thaum nyob rau lub site? Yuav ua li cas yuav kho tau cov uas tsis thiab yuav ua li cas raws li lawv loj?
5. Siab nrog rau cov chaw ua hauj lwm ua. Koj puas nyiam lub chaw pab rau cov neeg siv? Yog hais tias koj nyiam nws, yuav ua li cas npaum li cas?

Ntsiab lus thiab lus xaus

Txheeb cais qhia tau tias tawm ntawm 10, ntau tshaj ib nrab (los yog yuav tsum tau ntau leej, 6) yuav tsis nrhiav tau cov lus qhia uas koj xav tau tam sim ntawd nyob rau hauv ib tug thoob ntiaj teb network. Yog vim li cas rau qhov no yog lus dag nyob rau hauv lub tsis ncaj ncees lawm lub tsev "usability". Lub Internet yog tsim rau cov kev pauv ntawm ib tug tag nrho khiav ntawm cov ntaub ntawv, tiam sis muaj ntau qhov chaw tsis ua raws li cov zoo tib yam cov kev cai ntawm tej kev pauv. Qhov no ua rau lub fact tias cov kev tshawb fawb rau pab qhia yuav siv sij hawm ntau npaum li cas lub sij hawm. Efficiency yog xwm yeem mus rau ua hauj lwm uas yuav ntog.

Undergo xeem yog pom zoo rau tag nrho cov website tswv. Nws yog zoo rau lawv nyob rau hauv thawj qhov chaw, vim hais tias vim qhov tseeb formulation ntawm "usability" yuav ua rau kom mus tas li cov neeg tuaj saib ntawm lub site. Thiaj li, nws yog hom phiaj monetized.