Sau ntawv muag ntawv los yog Tshem 'yuav kuj'

Dab tsi "kev muag khoom tsab ntawv"? Qhov no yog tsis ib tsab xov xwm, qw txog cov hauj lwm zoo ntawm cov khoom, uas xav kom sai siv ib advertiser. Lub blatant nres rau ntawm tej buyers, ib tug flurry ntawm zoo heev daim ntawv thiab dubious nqe lus "ua hauj lwm" rau ntawm qhov kaj ntug ntawm lub advertising lag luam, thaum untrained neeg yooj yim succumbed rau zoo xws li cov nyhuv.

Maj mam, neeg khoom thiab cov kev pab cuam, uas yog nce nyeem ua lag luam, tsim "tiv thaiv" rau advertising, ib tug tsi ntawm yuav kuj: "Kuv sim mus kom ib yam dab tsi, qhov tsawg kuv xav mus yuav nws."

Raws li "tiag tiag muag khoom"?

Cov neeg xav kom xaiv thiab yuav yog dab tsi uas lawv nyiam. Los yog tsawg kawg, lawv yuav tsum xav txog hais tias yog dawb los txiav txim nyob rau hauv dej siab ntawm tej yam hom thiab cov khoom. Sau ntawv muag ntawv xwb tsim nyog ua hauj lwm ceev tus kub siab los ntawm cov muag khoom mus yuav.

Ib tug muaj kom paub hais tias nws xav tau ib tug tej yam khoom, nws yuav tsum tshwm sim yuav tsum tau tus cwj pwm txawv uas yog tau thawb rau kev txiav txim. Los ntawm cov neeg sau ntawm cov ntawv nyeem yog yuav tsum tau nyob rau hauv cov ntaub ntawv no yuav ua li cas txhua yam rau cov kev xaiv ntawm tus neeg cov khoom tau piav txawj kev txaus cai thiab nruab nrab yog cov feem ntau muaj kuab.

Yuav kom haj yam tso siab lub kev sau ntawv nyeem?

Sau ntawv muag phau ntawv - tus txheej txheem yog tsis tsuas muaj tswv yim, tab sis kuj yuav tsum tau ib tug analytical mus kom ze. Nrhiav artist rau dawb Internet cov ntsiab lus yog heev yooj yim mus pauv. Nws yog zoo dua rau lub hom phiaj no thov kom lub koom haum los yog mus rau chaw uasi rau kev pab los ntawm cov kws txawj ntawm authoritative kev pab, ua hauj lwm nrog sau ntawv uas paub txhij txhua nyob rau hauv kev sau ntawv cov ntaub ntawv nyob rau hauv ntau yam kev kawm. Pab nyob rau hauv kev sau ntawv muag khoom, piv txwv li, muaj ib qhov chaw - ib qho chaw nyob rau hauv lub xeev ntawm uas ntau tshaj 1,000 tus sau phau ntawv yuav tau tsim cim phau ntawv rau cov lag luam nce qib.

"Kuv xav tau no? - Nws yog tsim nyog kiag li! "

Yuav ua li cas ib tug kev copywriting? Muag cov phau ntawv no yog tsim, raws li nyob rau hauv cov kev uas yuav tsum tau rau nws xwb tsis nyob rau hauv cov ntsiab lus tab sis kuj nyob rau hauv daim ntawv no. Nws sau hais tias, raws li nyob rau hauv ib lub hom phiaj cov neeg tuaj saib. Nws aim yog los tshem tawm tag nrho cov xav phem cais tsis hais tias yuav ntsuam xyuas tej zaum buyers thaum tau ntsib nrog rau cov khoom uas koj muag.

Yuav ua li cas mus cuag tus neeg?

Nyob rau hauv cov nqe lus ntawm daim ntawv no, txoj kev siv cov uas yuav sau ntawv ntawm muag phau ntawv, cov ntaub ntawv yuav tsum muaj xws li tias lawv tau pab ua kom cov ntaub ntawv thiab cov lus sib cav nyob rau hauv kev tiv thaiv ntawm cov khoom thiab cov kev pab cuam muag. Qhov no tej zaum yuav ib qho kev nthuav hom ntawv, thiab ib tug txawv tshaj plaw title, subtitles thiab intriguing, uas ua rau innuendo nyeem ntxiv thiab txawm reread cov ntawv nyeem ob peb lub sij hawm.

Tus qauv thiab cov ntsiab lus ntawm tsab xov xwm yog tsim nyob rau hauv raws li cov neeg ua hauj lwm, cov kev qhia tawm ntawm cov kev pab cuam uas yuav muab cov muas khoom rau nws cov tswv. Siv tau (txawm hais tias nws yog es shabby) txais tos "sprinkling ntsev txhab" thaum thawj kom meej meej qhia txog cov teeb meem ntawm kev txhawj xeeb rau tus neeg, thiab ces muaj ib tug zoo tagnrho txhais tau hais tias daws tau nws.

Sau ntawv muag phau ntawv - yog lub formulation ntawm lub ntsiab coj mus muag kev nyob rau hauv daim ntawv no, uas yuav tsum tau nrhiav ib tug saib xyuas nyob rau hauv lub minds thiab lub minds ntawm cov loj heev feem ntau ntawm cov hom phiaj cov neeg tuaj saib. Kom muaj rau ib tug tshwj xeeb ua ke ntawm tej yam kev mob, nqi thiab nyiaj tau tshaj los mus hais tau lub buyer ntawm cov correctness ntawm nws xaiv thiab kom tshem tawm cov xeem xav phem cais tsis. Raws li ib tug txoj cai, zoo-sau lub tswv yim ua rau tus nyeem ntawv txog cov nram qab no cov tshuaj tiv thaiv: "Rau kuv ib feem, txhob txwm tsis kam xws ib qho kev, yuav tam sim no!"

Nyob rau hauv thiaj li yuav muag sai

Ib tug indispensable ib feem ntawm muag cov khoom - hu rau qhov kev txiav txim. Nws yuav siv tsis tau tsuas yog nyob rau hauv tus me nyuam cov ntaub ntawv, tab sis pheej rov qab ua nyob rau hauv txawv variations ob peb lub sij hawm nyob rau hauv tsab xov xwm lub cev.

P. S. Qhov tseem ceeb tshaj kev mob, uas tso cai rau cov ntaub ntawv uas ua hauj lwm ntawm kev muag khoom - tej yam rau tus cwj pwm txawv. Spectacular rau cov nyhuv rau tus nyeem ntawv cov ntaub ntawv uas - qhov no yog tsis yog ib tug dog dig copywriting. Muag ntawv zoo li ib qho chaw khuam cov hoob kawm, uas kis tau ib tug nyeem ntawv ua ntej lub finish line tsis muaj ib tug duab ntxoov ntxoo ntawm ib tug tsis ntseeg nias "qhov chaw thiaj".