Yuav ua li cas sau ntawv ib daim ntawv qhia ntawm lub Diploma

Kawg uas tsim nyog ua hauj lwm, nws feem ntau yog yuav siv sij hawm 70-80 quires hais tias tsis muaj ntawm cov mej zeej ntawm lub committee cia li lub cev tsis muaj sij hawm los nyeem rau tus tiv thaiv. Nws tus kheej ib tug kawm tiav me nyuam kawm ntawv los nyeem nws, dhau lawm, tau tsis tau, vim txhua tus menyuam kawm ntawv yog muab 10-15 feeb, thaum lub sij hawm uas nws yuav tsum muaj lub sij hawm los mus piav txog lub essence ntawm lawv cov kev tshawb fawb thiab mus sab laj txog cov tswv yim tseem ceeb ntawm cov xaiv lub ntsiab. Thiab ces nws yog tsim nyog los ua ib tug me ntsis tezisno paub daws teeb, los yog es daim ntawv qhia ntawm lub Diploma.

Qhia mus rau lub tswv yim sib cav ua hauj lwm - yog nws los tiv thaiv cov kawm tiav peb tes num, uas yog tus nqi 4-5 los xij. Nyob rau hauv lwm yam lus, ib yam ntawm cov txaj thaiv npoo, muaj cov uas cov xib fwb yog xav kom.

Muaj mob thaum ib tug brilliantly sau ntawv tsis miserably nyob rau tiv thaiv, thiab tag nrho vim hais ntawm ib daim ntawv qhia ntawm lub Diploma twb tso ua ke incorrectly los yog tsis nyob rau hauv tag nrho cov tuaj kawm ntawv. Nyob rau hauv thiaj li tsis mus rov hais dua cov yuam kev ntawm lwm tus, qhia rau peb saib yog dab tsi cov qauv yuav tsum yog los ntawm zoo-tso ua ke daim ntawv qhia.

Qhia nyob rau hauv kev tiv thaiv ntawm cov diploma yuav tsum muaj xws li:

1. Qhov tseeb ntawm cov kev tshawb fawb. Mus rau lub xeev nws yuav tsum tau cos (cia li 2-3 kab lus).
2. Luv luv tus yam ntxwv ntawm tus kwv thiab tus kwv ntawm kev tshawb fawb, uas piav txog lub hom phiaj thiab txoj kev tau zoo thiab lawv.
3. Luv luv cov lus xaus. Ntawm no nws yog tsim nyog them sai sai rau tag nrho cov hau nyias. Yog hais tias nyob rau hauv lub arsenal ntawm ib qho kev nthuav los yog daim ntawv, thaum uas tig mus nrog zaj dab neeg koj yuav tsum qhia rau lawv.
4. Thov rau kev txhim kho ntawm lub tshawb nrhiav kawm.
5. Tswv yim pov thawj muab tso rau pem ib lub scientific hypothesis.

Daim ntawv qhia txog rau kev tiv thaiv ntawm cov diploma (qauv)

"Mr. Chairman thiab cov mej zeej ntawm lub pov thawj commission!

Koj xim yog lub tso peev xwm ua hauj lwm rau lub npe "kwm nta slogans thiab muaj nuj nqis nyob rau hauv lub journalistic thiab advertising ntawv."

Ib tug heev ib feem ntawm cov qauv no yog cov ntawv xov xwm ntawv nyeem header, uas lom zem ntau nyob ntawm lub efficiency Pub. Nws tseem yog ib qho tseem ceeb heev ib feem ntawm tej ntawv yog advertising. Qhov no yog vim li, vim hais tias cov xov xwm yog qhov tseem ceeb ntawm cov nyiaj khwv tau. Nyob rau qhov no hauv paus, cov kev tshawb fawb cov ntsiab lus tsim nyob lub hlws ris ntawm ob tug ntawm cov feem ntau pressing teeb meem uas niaj hnub tawm, namely txoj kev tshawb no ntawm cov ntawv xov xwm muaj nuj nqis thiab advertising slogans.

Qhov tseeb thiab cov tswv yim kev sib nrauj ntawm cov teeb meem qia los ntawm qhov tseeb hais tias qhov xwm thiab essence ntawm lub muaj nuj nqis thiab slogans yog qhia nyob rau hauv kev sib tshwm sim ntawm hom lus txawv ntau.

Raws li tus kwv ntawm kev tshawb fawb yog lub npe thiab lub advertising slogans ntawm lub hauv paus Lavxias teb sab ntawv xov xwm. Cov kev kawm ntawm peb cov kev tshawb fawb yog tus lus nta ntawm tseeb lub npe thiab slogans thiab advertising cov ntaub ntawv.

Lub hom phiaj ntawm txoj kev tshawb yog ib tug kev tsom xam ntawm lub lus nta ntawm lub muaj nuj nqis, zoo li pom cov specifics ntawm advertising slogans nyob rau hauv lub lus thiab pragmatic sib nrauj.

Zuag qhia tag nrho cov hom phiaj ntawm kev ua hauj lwm pom tau tias cov nram qab no cov teeb meem:

1. xyuas theoretical teeb meem muaj feem xyuam rau cov kev kawm ntawm kev tshawb fawb;
2. tshawb lub tswv yim xws li 'ntawv' thiab 'discourse';
3. tsom xam cov nta ntawm journalistic thiab advertising kev daws;
4. piav qhia txog qhov yooj yim lub lag luam ntawm muaj nuj nqis thiab slogans los ntawm tus taw tes ntawm view ntawm theoretical postulates ntawm pragmatics.

Peb txoj kev tshawb no pom tias nyob rau hauv Lavxias teb sab xov xwm lug headers sib cais los ntawm tus sau lub tswv yim, complexity thiab kev xav tej yam rau cov neeg tuaj saib. Nyob rau hauv lub chav kawm ntawm kev tshawb fawb, peb tuaj rau lub xaus hais tias lub teb chaws muaj nuj nqis heev loj thiab feem ntau ua lub communicative thiab tuav muaj nuj nqi.

Ib qho tseem ceeb ntxwv caij ntawm cov ntawv nyeem yog ib tug cov lus hais tias. Qhov no yog ib tug nyuag lus, muaj tag nrho taw tes ntawm qhov kev. Yog li ntawd, advertising slogans raug muab faib ua ob peb hom: khoom thiab cov neeg, dav thiab nqaim daim ntawv thov, lub siab ntsws thiab muaj kuab. Nyob rau hauv peb chaw ua hauj lwm, peb kom huv si saib tag nrho cov hom ntawm slogans, tab sis tam sim no peb yuav tsom ntsoov rau cov ob coob.

Tom qab Ntsuam xyuas cov journalism thiab advertising cov ntaub ntawv, peb muaj peev xwm kos kev xaus tsis tsuas hais txog lub peculiarities ntawm lub mentality ntawm peb lub teb chaws, tab sis kuj lingvostilisticheskij cim.

Summing li, nws yuav tsum tau muab sau tseg hais tias thaum lub sij hawm lub tsom xam ntawm theoretical txaus qhia thiab nyob rau hauv lub chav kawm ntawm kev ua hauj lwm nyob rau hauv cov kev xaiv ntawm cov tswv yim cov ntaub ntawv uas sawv tsim nyog lo lus nug txog qhov chaw ntawm artistic hom kev kawm nyob rau hauv lub zuag qhia tag nrho efficiency ntawm cov lus hais tias. Nws twb pom tias nyob rau hauv kev phem ntawm lub tswv yim thiab lub tswv yim siv ntawm artistic hom kev kawm sloganista muaj tsis muaj tej yam zoo nyob rau hauv kev koom tes. Yooj yim to taub ntawv nyeem txais tos, qhov ntau nws thiaj li tus quab yuam uas slogans.

Slogans raws li ib tug tag nrho:

• kas;
• thawj;
• elliptical;
• heev kev paub qhia lo;
• polysemous.

Summing li kev soj ntsuam ntawm txoj kev tshawb no rau lus yam ntxwv ntawm slogans thiab muaj nuj nqis nyob rau hauv lub journalistic thiab advertising khoom, nws yuav tsum tau muab sau tseg tias domestic kev tshawb fawb nyob rau hauv lub theoretical thiab cov tswv yim muaj teeb meem ntawm cov kev kawm zoo tsis tuaj kawm ntawv. "

Xws li ib tug daim ntawv qhia mus rau lub diploma - ib daim ntawv qhia rau ib tug zoo heev kev ntsuam xyuas. Tsis txhob hnov qab txog lwm tseem ceeb nthuav dav. Diploma tsab ntawv ceeb toom yuav tsum tau hais, tsis tau nyeem.