Yuav ua li cas yog lub khw muag khoom: tus nqi, nta thiab tam sim no lub xeev

Muaj tseeb koj twb hnov lo lus nyob rau hauv nws hais lus "lub khw muag khoom". Keeb xeeb lub sij hawm los ntawm kev lag luam, tab sis hnub no yog dav siv nyob rau hauv ntau yam teb ntawm tib neeg kev ua si. Heev feem ntau nws yog siv nyob rau hauv coj mus muag thiab banking sectors. Koj puas paub tias ib tug neeg muag? Yog hais tias tsis yog, ces qhov no tsab xov xwm yuav pab tau koj to taub cov tswvyim no.

Khw muag khoom: tus nqi

Ua ntej peb yuav to taub lub neej tshiab nimno kev pab ntawm lub sij hawm, koj yuav tsum paub nws keeb kwm. Yuav ua li cas ua li ntawd thiab li cas lo lus "lub khw muag khoom"? Nws tuaj mus rau hauv peb hais lus los ntawm lus Askiv thiab yog lus txhais li "retelling". Nws yuav zoo li, tsis muaj dab tsi ua nrog cov lag luam tawm. Tab sis qhov no tsis yog cov ntaub.

Kev ua lag luam - ib tug tseem ceeb ib feem ntawm txhua lub teb chaws kev khwv nyiaj txiag, thiab nws ib qhov chaw - muag thiab purchase ntawm cov khoom. Nyob rau tib lub sij hawm lawv yuav tsum tau siv nyob rau hauv ob txoj kev: wholesale thiab khw muag khoom. Nyob rau hauv thawj cov ntaub ntawv, raws li ib tug txoj cai, peb yuav sib tham txog ib nrab theem ntawm lub zog ntawm cov khoom los ntawm producers tau txais kev pab, uas cuam tshuam rau kev tus Neeg Nruab Nrab. Nyob rau hauv lub thib ob muag khoom yog ua ncaj qha mus rau thaum xaus neeg muas zaub.

"Khw muag khoom" yog hais txog mus rau lub khw muag khoom ua lag luam, uas yog piv rau lub ntim ntawm lag luam wholesale. Uas yog, sellers yog kev yuav khoom khoom nyob rau hauv tej ntawm manufacturers thiab resell nws mus rau cov neeg muas zaub nyob rau hauv tib tus nqi. Keeb kwm repeats nws tus kheej (raws li yuav thiab muag heev npaum li cas), thiab yog vim li cas cov txheej txheem no hu ua "paraphrase" los yog muag khoom.

tshwj xeeb tshaj yog lub khw muag khoom

Peb tau pom hais tias xws li khw muag khoom. Qhov no muag ntawm cov khoom mus txog thaum kawg neeg muas zaub. Nws yog nqa tawm nrog lub yuav tsum tau siv cov ntsiab xws li ib tug cov nyiaj ntsuab register thiab saib raws li cov kev cai thiab cov "Law rau kev tiv thaiv ntawm tau txais kev pab 'Rights. Nws yog ua tau qhia hais tias yuav ib tug xov tooj ntawm cov nta yam ntxwv heev dua lwm yam rau lub khw muag khoom. Cov muaj xws li:

• muaj - yuav tau txais ib qhov kev pab los yog yuav ib yam khoom yuav muaj leej twg;
• ib tug ntau yam ntawm assortment - muaj cov heev heev cov khoom thiab cov khoom;
• lub tsev lag luam ntawm lub khw muag khoom muaj nqi.

Nyob rau hauv lub xeem taw tes yog tsim nyog ua kom pom tseeb tshwj xeeb xim, vim nws yog tus economic hauv paus ntawm lub khw muag khoom. Khw muag khoom nqi yog yeej ib txwm siab dua nyob rau hauv lub lag luam wholesale luam paj tau paj - qhov txawv ntawm cov nqi purchase thiab muag khoom. Qhov no muaj nqis - lub ntsiab nyiaj tau los ntawm lub retailer, tab sis tsis yog qhov tsuas yog ib. Nyob ntawm seb cov uas, cov paj tau paj yuav ua tau ntawm 25-30% (luam khoom), thiab tag nrho cov 200%, thiab txawm ntau (muag ntawm cov khaub ncaws, khoom kim heev cov khoom). Yog li ntawd, txawm nyob rau hauv lub tej yam kev mob ntawm kev muag khoom cov neeg muag khoom feem ntau tsis ua hauj lwm rau lawv detriment, tiam sis tsuas yog ib tug ob peb yog txiav qhov loj ntawm lub trading npoo. Feem ntau cov feem ntau, khw muag khoom - ib tug heev muaj txiaj ntsim kev ua si uas tso cai rau koj mus khwv tau, tsis muaj dab tsi yog tsis ua.

Khw muag khoom: lub khw muag khoom hom

Tham txog dab tsi yog khw muag khoom, nws yuav tsum tau hais txog lub modalities ntawm nws siv. Cov muag khoom tej zaum yuav nqa tawm los ntawm txawv txoj kev thiab nyob rau hauv txawv tej yam kev mob:

• tus kheej;
• los ntawm xov tooj;
• ntawm lub hauv Internet;
• rau ntawm txoj kev;
• nyob rau hauv lub khw;
• tawm ntawm lub tsev.

Txawm li cas los, raws li ib tug txoj cai, lub khw muag khoom ua lag luam nqa tawm nyob rau hauv lub khw ib puag ncig. Nws yuav muaj cov nram qab hom: supermarket, tsev loj, luv nqi khw muag khoom noj, hauv internet khw, khw nyob rau hauv tsev los yog nyob rau hauv lub rooj zaum. Tshwj xeeb yog nrov nrog retailers muaj txoj kev khw muag khoom. Yuav ua li cas yog nws? Qhov no coj mus muag thaj chaw, uas yog nyob rau hauv av pem teb ntawm vaj tse. Lawv muaj tag nrho cov cwj pwm ntawm lub khw: kav qhov rais, nyiaj ntsuab register thiab nws tus kheej nkag. Qhov no khw muag khoom hom ntawv yog yooj yim rau cov neeg muas zaub uas nyob ze, thiab dej siab rau sellers.

Nws tseem yog muaj nqis mentioning uas ib tug neeg muag tiaj ua si, vim hais tias nws yog muaj nyob rau hauv tej chaw nyob rau hauv xyoo tsis ntev los. Qhov no yuav khoom qhov chaw economic hom, muaj raws ntawm ib tug los yog ob plag tsev thiab nyob feem ntau nyob ib ncig ntawm lub chaw nres tsheb. Rau cov kev siv ntawm tej tshuab siv tsawg-nqi tsim thiab technology uas tso cai rau koj mus teem qis rents. Qhov no ua rau lub khw muag khoom Chaw ua si los nthuav thiab nrov nrog retailers thiab buyers uas yuav tau cov khoom ntawm cheaper nqi.

Khw muag khoom hnub no

Tas, qhov ntim ntawm lub khw muag khoom hnub no nce mus txog kaum trillion dollars. Russia feem nyob rau hauv lub ntiaj teb no kev ua lag luam yog hais txog ob feem pua, thaum nws loj hlob txhua xyoo yog cai. Nrog lub nce nyob rau hauv lub noj qab haus huv ntawm lawv cov pej xeem tau nce nyob rau hauv lub dhau los lawm ob peb xyoos, lub yuav khoom hwj chim (los ntawm yuav luag 10%). Niaj hnub no, peb lub teb chaws yog nyob rau hauv yim qhov chaw nyob rau hauv cov nqe lus ntawm lub khw muag khoom ua lag luam, uas yog tsis phem tag nrho.

Qhov loj tshaj plaws khw muag khoom chains nyob rau hauv Russia yog X5 khw muag khoom, "Magnet" thiab "Auchan". Ib tug ntiaj teb no cov thawj coj yuav tau hu ua lub American retailing lub tuam txhab "Wal-Mart". Nws turnover hnub no ua ntau tshaj 400 billion. Las.

xaus

Nyob rau hauv no tsab xov xwm peb ntsia dab tsi lub khw muag khoom, dab tsi yog qhov yuav tsum tau cwj pwm thiab nta. Koj paub, dab tsi yog lub khw muag khoom tawm tswv yim, thiab hais tias muaj yog ib tug tshiab nyob rau hauv daim teb no niaj hnub no. Nyob rau hauv tas li ntawd, peb tau kov raws li qhov tam sim no lub xeev ntawm lub ntiaj teb no tus nqi muag thiaj ua lag luam, thiab paub qhov chaw ntawm peb lub teb chaws nyob rau hauv nws tag nrho ntim. Peb cia siab tias cov ntaub ntawv yog rau koj nthuav thiab pab tau.