Yuav ua li cas yog lub pob-sum them nyiaj thiab royalties

Franchising - ib tug private ua lag ua luam nyob rau hauv lub zoo-paub hom, uas yog akin mus rau ib tug sib yuav ntawm yooj yim. Tom qab nws, txhua tog twg thiaj li raug ib tug xov tooj ntawm cov kev pab.

ua lag ua luam creation cuab tam

Franchising - ib tug purchase yog tsis npaj rau kev muag khoom, thiab ib lub cuab tam uas koj muaj peev xwm tsim nws rau profit thiab mus ntsib lwm cov kev xav tau ntawm cov franchisee, nyob rau hauv nrog cov lus qhia rau kev siv ntawm lub twj paj nruag.

Yuav ua li cas kuv thiaj paub yuav ua li cas qhov kev nthuav qhia ntawm lub tuam txhab nyob rau hauv txoj kab nrog nws tiag tiag ua lag ua luam loj, me, thiab tsis yog ib tug cover, npaj los ntawm ib tug neeg kev kws pab tswv yim? Ua li no, nws yog ib qho tseem ceeb kom paub cov lag luam lub koob npe nrov ntawm lub tuam txhab thiab lub sij hawm ntawm nws lub lag luam nyob rau hauv kev ua lag luam (xws li los ntawm cov Internet thiab kev tes hauj lwm), xyuas ntawm yav tas los ua hauj lwm, neeg ua hauj lwm turnover, uas nws kim heev network, cov khoom ntau yam thiab zoo tshaj ntawm kev pab cuam, tiag tiag ua lag luam uas muaj twb nrhiav lub franchise.

Yuav ua li cas yog ib tug franchise-phau ntawv?

Cov lus qhia ntawm daim ntawv thov ntawm cov franchise yog hu ua franchising, beech, thiab, raws li ib tug txoj cai, muaj cov lus qhia rau nqa tawm cov neeg ua haujlwm, cov khoom hauj lwm, khoom, cov kev pab, kev muag khoom, cov qauv, kev tswj hwm neeg qauv. Thaum nws cov tub ntxhais, qhov no yog ib tug zoo kev txawj ntse cov khoom muaj nqis, uas yog feem ntau underestimated.

Nws kuj muaj xws li lub Cheebtsam siv ib zaug xwb: ntawm cov lus qhib ntawm tus txheej txheem kauj ruam-cov lus piav qhia cov txheej txheem, hom phau ntawv, uas qhia txog kev siv cov nrig txog kev pom cov ntsiab ntawm cov hom nyob rau hauv tej yam teeb meem, Kev Lag Kev Luam-phau ntawv rau cov khaub ncaws khw muag khoom noj thiab boutiques.

Franchising: franchising tej yam kev mob, pob-sum them nyiaj thiab royalties mus rau lub franchise daim ntawv cog lus

Kev sib raug zoo cov franchisor thiab franchisee nyob rau hauv Russia nyob rau hauv cov nqe lus ntawm lub tshaaj ntawm tej cuab yeej fwm yog tswj hwm los ntawm daim ntawv cog lus ntawm coj mus muag concession. Nws prescribes lub tsev ntawm qhov chaw ntawm lub luag hauj lwm thiab kev tswj ntawm ob tog, cov nqe lus ntawm lub franchise li ib tug kwv uas cov cuab yeej fwm, lub mechanism ntawm sau los ntawm cov nyiaj them, xws li royalties thiab pob-sum them nyiaj. Lub postings yog tshwj xeeb ris nyob rau hauv raws li nqe 4 PBU 14/2000, xav txog lub kom txoj cai mus siv lub trademark nyob rau hauv intangible cuab tam ntawm lub enterprise.

Lub sij hawm rau cov uas daim ntawv cog lus xaus lawm, nyob ntawm seb cov uas. Rau khw muag khoom noj, raws li ib tug txoj cai, lub sij hawm ntawm ib tus qauv daim ntawv xauj tsev daim ntawv cog lus, uas yog peb mus rau tsib lub xyoos. Thaum pib ib lub lag luam, yuav tsum txiav txim siab peev, xws li ib tug muaj zog center, lub sij hawm tej zaum yuav ntev: 10-15 xyoos. "McDonald lub" yog siv tau rau 25 xyoo.

Hom kev txwv nyob rau hauv daim ntawv cog lus ntawm franchise

Nyob rau hauv kev txiav txim kom tsis txhob tau yav tom ntej kev tsim txom los ntawm cov franchisee nyob rau hauv cov ntawv cog lus hais txog kev ntawm lub franchise nyob rau hauv catering los yog ib txhia kev pab muaj peev xwm legitimately yuav muaj kev txwv nyob rau hauv daim ntawv ntawm cov kev txwv tsis pub mus koom nyob rau hauv no hom ntawm ua lag ua luam rau ib tug tej lub sij hawm. Tsis tas li ntawd, daim ntawv cog lus tej zaum yuav muaj kev txwv rau repurchase franchisor qhov hluav taws xob thaum muaj tej yam tej yam kev mob qhov kev piav qhia tswvyim repurchase calculus npaum li cas.

Cov ntaub ntawv ntawm kev them nyiaj muas ib tug franchise

Thaum xaiv ib tug txawv franchise tuam txhab uas muag sawv cev tsev muag khoom noj khw muag khoom noj, khaub ncaws khw muag khoom noj, fast-zaub mov hauv cov khw los yog cov chaw ntiav pw, cov xim ntawm tej Franchisees, cov lwm yam, twv rau qhov luaj li cas ntawm cia them nqi, uas lom zem ntau thiab txiav txim seb qhov yuav tsum tau rau peev rau lub tshiab peb tes num. Nyob rau hauv Feem ntau, ib pob nyiaj sum them nyiaj muaj xws li ib tug tivthaiv rau siv xws intangible kev pab raws li ib hom tshuaj, thiab ib tug cov ntaub ntawv uas feem nyob rau hauv daim ntawv ntawm tej yam tshwm sim thiab lwm yam hais.

Paub qhov txawv ob hom ntawm kev them nyiaj rau lub franchise:

• Nkag, los yog ib tug ca-rate, nqi, hu ua tsau.
• Royalty - nqi nyob rau hauv daim ntawv ntawm cov kev them nqi.

Yuav ua li cas yog lub pob-sum them nyiaj thiab royalties? Txij li thaum qhov kev siv ntawm lub franchise entails tej nqi, pab kom txawm peem lawv tuam txhab uas muag muaj resorted mus rau them pob nyiaj sum them nyiaj. Nws yog them ib tug ib-lub sij hawm tom qab lub xaus ntawm daim ntawv cog lus thiab yog ib yam ntawm cov kev them nyiaj rau nkag mus rau hauv lub system ntawm kev sib raug zoo, hu ua franchising.

Cov ntaub ntawv royalty kev them nyiaj

Royalty - lub sij hawm no kev them nyiaj rau cov kev siv ntawm lub hom, tshwm nyob rau hauv ob hom: raws li ib tug feem pua ntawm cov turnover los yog profit, thiab taag them nqi npaum li cas. Xaiv ntaub ntawv ntawm kev them nyiaj royalties nyob rau yuav ua li cas lub franchisor yuav tswj lub nyiaj ntsuab flow ntawm lub tuam txhab franchisee.

Piv txwv li, yog tias ib lub tuam txhab ua txhua yam los ntawm ib tug ntau database, raws li yog cov ntaub ntawv thaum koj qhib ib cov khaub ncaws tom khw, cov franchisor yuav khi royalty nqi rau qhov feem pua ntawm kev muag khoom los yog profits, qhia nws lub luag hauj lwm thiab kev txaus siab nyob rau hauv txoj kev loj hlob ntawm lub franchisee. Txwv tsis pub, tej zaum nws yuav muab ib tug tas luaj li cas ntawm cov kev them nqi.

Yam tseem ceeb uas txiav txim qhov loj ntawm lub pob-sum them nqi

Qhov luaj li cas ntawm lub pob-sum them nyiaj rau txhua franchise tej zaum yuav txawv ho pawg los ntawm ntau yam kev txiav txim nws tus nqi, uas yog:

• Cov nqi txuam nrog cov qauv ntawm coj mus muag thiab thawj tswj cheeb tsam ntawm lub tshiab tom khw.
• Cov nqi tsob los ntawm cov khoom thiab ib tug ua tiav set ntawm kev muag khoom hauv cheeb tsam.
• Cov nqi rau tus me nyuam ntawm promotional cov ntaub ntawv.
• Cov nqi txuam nrog cov kev taw qhia ntawm kev muag khoom ntawm cov qauv thiab cov kev xav tau kev kawm ntawm cov thawj tswj thiab managerial cov neeg ua haujlwm thiab kab neeg. Yog hais tias lub tuam txhab-franchisor muag ib lub lag luam hom ntawv, ib tug tseem ceeb ib feem ntawm nws cov kev muag khoom yog cov qauv uas yog embodied nyob rau hauv cov neeg. Cov Franchisees uas nws cov neeg ua yuav tsum muag qauv zoo hab muab siab muab kev pab, tsim ib tug sustainable kev sib tw kom zoo dua. Uas yog vim li cas nws yog li ntawd ib qho tseem ceeb los qhia neeg ua hauj lwm, tshwj xeeb tshaj yog nyob rau hauv cov kev pab cuam kev lag luam.
• Qhov yuav tsum tau siv nyiaj txiag systems, installation ntawm computer programs.
• Qhov luaj li cas ntawm cov nyiaj tej zaum Franchisees vim nrhiav tau ntawm no hom ntawm franchise.

Tam sim no, lub siab tshaj plaws nqi muaj cai pob-sum them nqi nyob rau hauv lub tsev so ua lag ua luam, nyob qhov twg qhov luaj li cas ntawm ib tug ib-lub sij hawm them nqi rau hauv txoj cai yuav ib tug franchise yuav thaj tsam li ntawm 3 mus rau 4 lab rubles. Kev sib piv: Ris tsho tus nqi no rau nkag mus rau hauv no system ntawm kev sib raug zoo muaj peev xwm los ntawm 700 mus 1.5 txhiab rubles ..

Franchise royalties thiab tsis muaj pob-sum them nqi

Ntawm cov proposals, tshwj xeeb yog nyob rau hauv lub teb ntawm coj mus muag franchising, koj yuav nrhiav tau ib tug loj tus naj npawb ntawm franchises, lub pob-sum them nqi nyob rau hauv kev uas yog tsis them. Txoj kev loj hlob lub hom phiaj ntawm ib co tuam txhab uas muag, nrog rau cov network ntawm khw "Pyaterochka", multi-hom khw "zam liaj ia tebchaws", yuav cov mov ntawm ib tug franchise tsis them ib pob nyiaj sum them nyiaj. Txoj cai ntawm xws tuam txhab uas muag yog aimed ntawm expanding cov network yog pib tshiab nrog ib tug neeg thiab muab lawv ib qho kev zoo economic cov ntsiab lus uas tej yam kev mob.

Nyob rau hauv cov kev tshwm sim hais tias cov nqe lus ntawm lub trading khwv ntawm lub tshiab franchise khw yuav tsum tau nthuav tawm heev dua lwm yam khoom ntawm lub franchisor, tus nqi ntawm cov kev muab nws, thiab lwm yam nqi yuav tsum kis thiab muaj nyob rau hauv tus nqi ntawm cov khoom. Xws li ib tug uas yus them yus, pob-sum them nyiaj rau cov uas tsis muaj nqi, tso cai rau los ntawm lub expansion ntawm lub network thiab tus txha lub tsev ib lub lag luam los ua kom tej chaw ntawm lub hom thiab kom profitability ntawm lub lag luam txoj kev loj hlob.