Classical thiab Academic xeev siab cov ntawv nyeem. pov thawj ntawv nyeem

Cov ua hauj lwm yuav siv sij hawm ib tug loj ib feem ntawm peb lub neej. Nyob rau hauv tas li ntawd, muaj ntau yam ntawm peb siv ib tug ntau lub sij hawm mus rau lub chaw ua hauj lwm los yog nyob rau lub ntau lawm, thiab ces rov qab los. Plus, cov ntsiab lus ntawm kev tshawb fawb psychologists xav txog cov thawj ntawm cov los yog pab neeg terrifies zoo ib feem ntawm cov ua hauj lwm pejxeem. Ntawm cov hoob kawm, peb yuav tau tham txog qhov nruab nrab ua hauj lwm. Thiab yog hais tias koj nco ntsoov hais tias, nyob rau hauv ib co neeg tsis ntseeg teev tau sawv, tus xav li cas ntawm hnyav lub neej txhua hnub tsuas evokes nostalgia. Tam sim no tag nrho cov poj chaw nkag mus rau hauv ib tug tshiab kev taw qhia - freelance. Koj tab tom nrhiav rau cov neeg muas zaub uas xaiv lub project koj xav mus ua hauj lwm, thiab xa lawv mus nyob rau hauv lub sij hawm. Cov feem ntau ceg ntawm freelancing - programming, tsim web, 3D-modeling thiab copywriting. Niaj hnub no peb yuav tsom ntsoov rau cov tom kawg. Peb yuav qhia rau koj nws yog dab tsi, thiab xav txog cov tswv yim xws li "xeev siab ntawv nyeem", "dej" thiab lwm tus neeg koj ua hauj lwm nrog copywriters.

Yuav ua li cas yog copywriting?

Nyob rau hauv cov lus yooj yim, copywriting - sau ntawv yog ib tug tshwj xeeb cov ntawv nyeem. Thiab ces lub teeb meem yuav ua tau txawv heev. Piv txwv li, rewriting - ib tug retelling ntawm lub tiav lawm khoom nyob rau hauv koj tus kheej lo lus. Ntawm cov hoob kawm, qhov no tsis txhais hais tias koj ua tau "laj kab" nonsense thiab conditionally kom lub ntsiab lus ntawm lub tiav lawm cov ntawv qhia. Koj yuav tsum hloov daim ntawv sau thiaj li mus cuag siab uniqueness.

SEO copywriting - sau ntawv phau ntawv yog tus lo lus tseem ceeb. Cov khoom yuav tsum txhawb cov neeg muas zaub site nyob rau hauv kev tshawb fawb xyaw. Sau ib tug tshiab cov phau ntawv thiab organically haum rau nws, "keywords" - tsis yog ib qho yooj yim ua hauj lwm, yog li ntawd, thiab yuav tsum tau them "seo" zoo zoo nkauj. Nws yuav tsum tau muab sau tseg tias copywriters - cov neeg uas yuav tuaj mus nrog ib tug tshuaj uas nrov npe los yog lus hais tias. Tej yam sau koj yuav muab tau sib txawv, tab sis, rau qhov cov no cov ntsiab lus qhov chaw ntawm cov khoom hais txog cov tsiaj, los yog ua noj ua haus li promotional los yog blogs txog technology.

Yuav ua li cas los ua ib tug copywriter?

Raws yus sib hwj - yog ib tug neeg sab nraud nrhiav kev txiav txim. Twb tom qab ib tug thaum, thaum koj tau ua, kev txawj ntse thiab kev paub txog hais tias cov neeg muas zaub yog free kom muaj koj ib txoj hauj lwm. Koj muaj peev xwm nrhiav rau TK nyob rau hauv lub loj heev ntiaj teb dav Web. Tab sis nws yog ntau npaum li cas yooj yim rau siv online cov kev pab cuam exchanges.

Txauv copywriting nyob rau hauv Internet

Ntawm no yog ib tug ntau ntawm kev ua hauj lwm rau ob qho tag nrho cov pib thiab pros. Lub tswvyim ntawm kev ua hauj lwm yog heev yooj yim. Koj mus los ntawm ib tug txheej txheem sau npe thiab mus mus nrhiav qhov kev txiav txim, raws li los ntawm kev mloog lus hauv daim ntawv thov. Ces tus neeg muas zaub yog xav koj candidacy thiab, yog hais tias nws yog txaus siab nrog rau txhua yam, yuav tsum ua lub twv. Cov ntawv yuav tsum tau teev cov ntsiab lus ntawm reference (Tor), lub sij yawm ntawm nws siv thiab tus nqi ntawm cov kev them nyiaj. Nyob rau dlej exchanges tom qab txais lub neeg account sim tus nqi ntawm cov kev them nyiaj, thiab tom qab lub hnub ntawm cov ntawv nyeem thiab nws cov pov thawj cov nyiaj no yog pauv mus rau lub executor (ie koj). Tso zis txhais tau tias feem ntau ib tug hluav taws xob hnav poj niam los yog lwm yam electronic them nqi system. Thaum xub thawj siab ib muag nws nkawd hais tias nws yog heev yooj yim. Tab sis sau ntawv cim cov khoom ib tug competent, lub luag hauj lwm rau tag nrho cov khoom TK - tsis yog ib qho yooj yim ua hauj lwm. Cov nqe lus uas siv yuav tsum teev tsis tau tsuas yog lub xov tooj ntawm cov ntawv luam cim, ntxhais los yog keywords, tab sis kuj cov feem pua ntawm cov uniqueness, xeev siab ntawv nyeem, tus nqi ntawm cov "dej" thiab ntau dua. Wb tau ntsib nrog rau cov tswv yim.

xeev siab

Kom txog rau thaum nyuam qhuav, rau tej qhov chaw ntawm lub Internet yog yooj yim mus nrhiav tau cov ntaub ntawv uas yog xeev siab, uas hom nws yog, thiab thiaj li nyob. N. Lub performers yuav tsum tau xav hais tias tawm los yog koj tus kheej, qhov no txhais, los yog tham ncaj nraim nrog cov qhua tuaj noj mov. Nrog nce tus naj npawb ntawm copywriters ntaub ntawv txog kev ua haujlwm nrog cov ntawv nyeem tau ua ntau npaum li cas. Nyob rau hauv phau ntawv no, thiab peb yuav muab lawv cov yaam puab paub.

Nyob rau hauv kev xeev siab - yog tus naj npawb ntawm repeating lus nyob rau hauv koj phau ntawv. Tej zaum lawv ua thiaj li heev heev hais tias cov general nyeem ntawv xws li ib tug cov ntaub ntawv uas yuav ua tau heev nyuaj, tsis hais qhov tseeb hais tias nws feem ntau yuav tsis ua rau kev txaus siab. Thaum ib yam dab tsi yuav heev npaum li cas, peb siv los hais tias peb muaj mob ntawm nws. Los ntawm no trope thiab tau tshwm sim ua ntej peb lub sij hawm. Tus nyeem ntawv cia mob ntawm lub dhau heev lawm reps.

Classical thiab Academic xeev siab

Copywriters thiab SEOs siv los sau lyrics rau keywords. Nrog rau cov nqe lus hauv txoj cai ntaub ntawv sai sai thiab yooj yim yog tus nyeem ntawv uas nkag mus rau ib cov lus nug rau hauv ib lub cav nrhiav. Raws li ib tug tsim nyog tau, ib qhov chaw uas hosts cov ntawv nyeem ntawm lub nce saum toj no cov nplooj ntawv ntawm ib tug kev tshawb fawb cov lus nug. Qhov tseeb tiag mas, nws yuav tsum nyob rau ntawm thawj nplooj. Nyuam qhuav pib saib yog hais tias cov ntau keywords performer yuav nkag mus rau hauv cov ntawv nyeem, zoo dua nws yuav ua tau nws cov hauj lwm. Txawm li cas los, qhov no "tej yam txaus siab" sai sai no ua si ib lim hiam dag, thiab qhov chaw uas tsub zuj zuj ntawm cov tib nqe lus xwb poob nyob rau hauv lub rankings. Qhov no yog hais tias cov txawj nyeem ntawv los ntawm tus thawj heev kab kom to taub tias cov ntaub ntawv yog hais "clumsily", thiab es tsis txhob pab thiab kev kawm ntawv, uas lawv nyeem xwb "cov yuam sij" nyob rau hauv ib lub voj voog. Nws mob lub qhov muag thiab undue repetition ntawm cov lo lus nyob rau hauv cov ntawv nyeem.

Thaum lub sij hawm, xws ua hauj lwm vib this tsis kam. Niaj hnub no ib tug loj luag hauj lwm nyob rau hauv kev txiav txim zoo thiab kev ntsuam xyuas ntawm sau ua xeev siab. . Qhov no yog ib qho uas qhia hais tias txiav txim seb tus zaus ntawm kev siv ntawm ib lo lus nyob rau hauv ib phau ntawv daim ntawv. Tej zaum xeev siab ob hom - kev kawm thiab classical. Tom ntej no, saib txhua tus nyob rau ntau yam.

Academic xeev siab ib co kua nplaum rau hauv lub xub ntiag ntawm repetitions ntawm tej lo lus los yog tej nqe lus tseem ceeb nqe lus los yog kom lub lag luam thiab classic pom repetitions ntawm tib lo lus, txawm prepositions yog npaum li cas mus rau hauv tus account. Xyuas qhov ntsuas no yuav muaj, tsuas rho cov khoom thiab to taub uas replays yuav raug tshem tawm, yog li ntawd cov lus qhia yog yooj yim dab tsi, thiab nws yog nthuav nyeem. Tab sis nyob rau hauv thiaj li tsis siv ib tug ntau lub sij hawm nyob rau hauv xws inspections (kev cia siab rau lub chaw ua hauj lwm ntawm ib tug copywriter thiab thiaj li txaus), koj muaj peev xwm coj kom zoo dua ntawm kev pab tshwj xeeb.

Yuav ua li cas mus saib hauv lub xeev siab ntawm cov ntawv nyeem?

Ib tug zoo kev pab nyob rau hauv no hais txog yuav cov kev pab cuam Advego. Resource siv yog dawb xwb. Koj yuav pom ib lub qhov rais nyob rau hauv uas koj yuav tsum tau luam koj tsab xov xwm thiab nias rau ntawm lub "Xyuas" khawm hauv qab no. Hauv vib nas this koj yuav pom tag nrho statistics, mus saib hauv cov ntawv nyeem rau nws tus kheej yuav siv sij hawm 1-2 feeb tshaj plaws nrog qeeb internet. Yuav muaj ib tug xov tooj ntawm cov cim uas yog cov cim thiab muaj nuj nqis lus, thiab ntau npaum li cas. Peb yuav tsum tau them sai sai rau lub xeem ob lub ntsiab lus - "classic xeev siab daim ntawv" thiab "kev kawm xeev siab ntawv". Tom qab hais tias, koj muaj peev xwm mus nrog lawv tus kheej TK. Tiam sis peb yuav tsum tsis txhob poob pom ntawm no duab, txawm yog hais tias nws yog tsis sau tawm nyob rau hauv txoj hauj lwm. Nyob rau nruab nrab akademichekuyu xeev siab zoo tshaj plaws kom tsis pub dhau lub 8, thiab cov classic - 3-4. Cov yav tas qhia cov neeg muas zaub haum tsis tshua, tab sis kuj yuav tsum xyuam xim rau nws.

Tshawb lub semantic tub ntxhais ntawm cov ntawv nyeem - qhov no, dhau lawm, yog ib qho tseem ceeb. Zoo, yog hais tias tus lo lus zaus yog tsawg tshaj li 3%, tab sis hais tias cov neeg muas zaub kuj stipulate nyias. Cia li nyob rau hauv thiaj li yuav txo kev kawm xeev siab, txo tus naj npawb ntawm repetitions, cov lus teev tseg nyob rau hauv thawj qhov chaw ntawm lub daim ntawv teev. Hloov lawv nrog txhais los yog muaj ib qhov suggestion raws li siv lawv yog tsis tsim nyog. Xyuas cov ntawv nyeem dua. Xeev siab ntawv nyeem yuav tsum raug txo. Tab sis muaj lwm yam kev ntsuas uas tsim nyog paub.

kho kom raug text

Kos rau lub uniqueness ntawm cov ntawv nyeem - tsis yog tej zaum tsis yog lub ntsiab hauj lwm txojkev copywriter. Qhov no txoj kev yog lub executor ua nyob rau hauv thawj qhov chaw, ua ntej yuav noj qhov kev txiav txim. Ua li no, nws tsim ib tug ncaj loj tus naj npawb ntawm ntau cov kev pab thiab tshwj xeeb cov cuab yeej. Yog hais tias tus neeg muas zaub rau account ntawm lub uniqueness ntawm txhua feem pua (piv txwv li, nws yog ib qho tseem ceeb hais tias qhov no daim duab yog tsis qis tshaj li 90%, thiab 89% yog tsis txaus siab rau nws), feem ntau yuav, nws yuav qhia rau koj paub los ntawm dab tsi zoo ntawm cov kev pab koj yuav tsum tau kos daim ntawv. Nws tshwm sim hais tias qhov kev tshwm sim ntawm cov tshev mis los ntawm txoj kev ntau yam kev pab sib txawv muaj nuj nqis.

zaspamlennye

Yog hais tias koj hnov ntawm xws li ib tug tshaj plaws li "spammed ntawv nyeem", koj paub tias peb yuav sib tham hais txog tib yam "toshnotno", tsuas hu ua no tshwm sim txawv. Yog hais tias "Advego" laij precisely ntsuas lub cim ntawm cov lus siv rau tag nrho cov ntim hauv cov ntawv nyeem, piv txwv li, nyob rau hauv qhov chaw Text.ru no parameter yog xam raws li ib feem pua. Kos xeev siab lossis cov ntawv luam thiab yuav spammed ntawm Istio.com.

"Dej"

"Dej" - yog tus nqi ntawm cov lus, tej zaj lus los sis txawm ib tug neeg daim ntawv nyeem, hla ntawm uas yog tsis reflected nyob rau hauv lub saum toj no kev txiav txim zoo. Cov no yog cov khoob nqe lus, uas tus sau inscribes rau kom tag nrho cov ntim ntawm lawv cov "hauj lwm" los yog ua li nws unintentionally. Dej nyob rau hauv cov ntawv nyeem ntawm ib tug zoo copywriter yog nyoog. Yuav kom txiav txim no parameter, siv cov kev pab cuam xws li Text.ru, los yog sim koj tus kheej "huv" yog sau. Tshem tawm cov meaningless lus thiab cov tswv yim, thiab yog hais tias nws tsis cuam tshuam rau kev txiav txim zoo, xav tias dawb rho tawm lawv mus tas li. Qhov no pov thawj ntawm cov ntawv nyeem yuav pab novice copywriter mus saib lawv cov yuam kev.

Nyob rau hauv xaus, kuv xav hais tias txoj hauj lwm ntawm ib tug copywriter yog heev hnyav. Tej yam kev ua si yuav tsum tau rau siab thiab ib co kev txawj ntse. Niaj hnub no peb tau ntsib nrog lub ntsiab ntsiab lus uas siv nyob rau hauv copywriting, thiab txawm kawm dab tsi hauv cov ntawv nyeem xeev siab. Qhov no txhais tau tias koj yuav tsum tsis txhob ua zoo ib yam li yuam kev. Peb cia siab hais tias lub mas yuav kis tau paub yuav pab tau koj yuav tsum yeej xwb tshiab heights nyob rau hauv xws li ib tug me teeb meem raws li sau ntawv cim, competent thiab nthuav ntawv.