Tiag tiag cov nyiaj: sau cov khoom online rau cov nyiaj

Nyob rau hauv peb lub sij hawm, nws yog ua nce nrov tshua. Cov nyiaj tau raws li ib tug freelance, yuav tseem ceeb, txij li thaum cov neeg yuav tsis nyob ntawm seb bosses, los yog los ntawm lub zog ua hauj lwm lub sij hawm. Yuav ua li cas koj hu xov tooj sau ntawv cov khoom online rau cov nyiaj? Tam sim ntawd los txog rau lub siab yog ib co ntawm cov ntsiab lus: copywriting, rewriting, txhais lus, thiab lwm tus neeg. Cia saib mus rau hauv no abundance ntawm cov nqe lus!

Hom nyiaj tau nyob rau hauv cov khoom nyob rau hauv Internet

Ua ntej ntawm tag nrho cov, sau cov khoom nyob rau hauv internet rau cov nyiaj - nws yog ib tug kev muaj tiag. Tab sis nyob rau hauv thiaj li yuav kom koj them ib tug nqi rau lawv tej hauj lwm, koj yuav tsum tau txais ib co yooj yim kev txawj ntse, piv txwv li, lub kev faib ntawm cov tib tej hauj lwm.

Muaj peb hom ntawv nyeem: rewriting, copywriting thiab txhais lus. Tam sim no qhia txog txhua yam.

Rewriting los yog tsuas yog sau dua tshiab - sau cov khoom nyob rau hauv internet rau cov nyiaj. Lub hauv paus rau hauv cov ntawv nyeem yog noj tsab xov xwm yav tas los luam tawm nyob rau hauv lub ntiaj teb dav Web. Qhov no txoj kev ntawm cov nyiaj tau nyob rau hauv Internet yog muab faib ua tej yam yooj yim thiab complex.

Tej yam yooj yim rewriting - ib tug tshwj xeeb tsab xov xwm tsim nyob rau hauv lub hauv paus ntawm ib tsab xov xwm hais tias yog twb muaj nyob rau hauv Internet. Nyob rau hauv lwm yam lus - qhov yooj yim daim ntawv qhia. Koj nyeem ib tsab xov xwm, thiab ces rov qab qhia dua rau hauv koj tus kheej cov lus.

Complex rewriting - ib tug retelling ntawm cov khoom, yuav raug txiav los ntawm tus xov tooj ntawm cov khoom nyob rau hauv lub ntsiab lus. Hais tias yog, koj xaiv ib tug ob peb cov khoom, nyeem rau lawv, thiab ces rov qab qhia dua cov ntaub ntawv twb nyob rau hauv nws tus kheej cov ntawv nyeem.

Copywriting - sau cov khoom nyob rau hauv internet rau cov nyiaj nyob rau ntawm ib zaug, los ntawm kos. Nws yog to taub hais tias cov ntawv nyeem yuav tsis tsum tau tshwj xeeb nyob rau hauv lub network. Copywriting - sau ntawv kom cov khoom. Thaum sau cov ntsiab lus, tus sau cia siab thiaj tau tuaj nyob rau hauv nws kev kawm txawj thiab nws pom nyob rau hauv uas kawm ntawm uas nws sau.

Neeg txhais lus yog muaj rau cov neeg uas paub ib tug los yog ntau tshaj lwm hom lus. Nyob rau hauv qhov tseeb, nws yog sau ntawv ib tsab xov xwm nyob rau hauv lub hauv paus ntawm ib tug neeg txhais lus ntawm cov ntawv nyeem los ntawm ib tug txawv teb chaws lus. Nws yog muaj nuj nqis ntau tshaj qhov rewriting thiab copywriting.

Yog li ntawd lub npe ntawm sau cov khoom nyob rau hauv internet rau cov nyiaj? Qhov no tej zaum yuav rewriting, copywriting los yog txhais lus rau cov ntawv nyeem.

Sau cov khoom nyob rau hauv Internet qhov twg rau cov teeb meem pib

Raws li statistics, qhov loj feem ntau ntawm cov neeg uas tau txiav txim siab mus devote nws tus kheej kom tau nyiaj hauv internet, tom qab sau ib los yog ob cov khoom yog chim nyob rau hauv no txoj hauj lwm, thiab ces muab pov nws.

Tom qab nqa tawm ib tug me me soj ntsuam tau tseeb vim li cas rau qhov no sib. Yog li ntawd, ob feem ntau cov novice freelancers nqe lus:

1. "Kuv tsis tau sau ib tug zoo ntawv nyeem".
2. "Copywriting yog tau mus khwv tau ib tug kws."

Ob leeg, nyob rau hauv qhov tseeb, qhia txog qhov teeb meem qub: lub cev tsis muaj tus sau ua ib tug zoo thiab paub cov ntawv nyeem.

Zoo ntawv nyeem: cov lus qhia rau composing

Yog li ntawd, yuav ua li cas sau ntawv ib tug zoo ntawv? Ntawm no yog ob peb lub tswv yim:

Ua ntej, tom qab koj tau sau npe rau cov kev pauv ntawm cov ntsiab lus, xaiv lub ntsiab lus nyob rau hauv uas koj paub. Pom zoo, nws yog yooj yim npaum li mus sau ntawv nyeem nyob rau ib tug paub lub ntsiab lus, dua li to taub txog cov tsis paub hais tias, poob tsis muaj dab tsi thiab lub dag lub zog, thiab lub sij hawm.

Secondly, ua ntej koj pib sau ntawm tsab xov xwm, nws yog zoo dua rau ua ib tug ntxhib txoj kev npaj nyob rau hauv ib daim ntawm daim ntawv - cia nws muab faib mus rau hauv ob peb paragraphs ntawm cov proposals. Xav paub ntawv nyeem thiab yuav ua tau ib tug zoo heev yug nyob rau hauv sau ntawv nws.

Thirdly, cov ntawv nyeem yuav tsum muaj ib tug ntshiab qauv: kev taw qhia, lub cev thiab xaus.

Plaub, tsab xov xwm yuav tsum tau succinct tawm xov xwm. Koj yuav tsum muaj ib tug title raws li nyob rau hauv cov essence heev ntawm qhov tsab xov xwm. Yuav ua li cas yog cov kev ua ntawm lub title? Nyiam tus nyeem ntawv lub mloog thiab ua rau nws nyeem cov ntawv nyeem ntawm qhov tsab xov xwm. Title ua raws li ib yam ntawm cov mini-advertising cov ntsiab lus. Qhov ntau nthuav tawm xov xwm, qhov ntau dua nws yog tias tus neeg muas zaub yuav tau txais koj tsab xov xwm.

Fifth, xyaum nyob rau hauv kev sau ntawv cov khoom. Yuav ua li cas? Yeej nyob rau hauv cov kev tshawb fawb cav ua hauj lwm npe ntawm koj tsab xov xwm. Nyeem thawj 5-10 phau ntawv. Cais yuav ua li cas lawv ua tau thiab yuav ua li cas rau hauv cov style sau. Nyob rau lub hauv paus ntawm cov tswvyim, Marshall koj cov ntawv nyeem.

Sau ntawv ib tsab xov xwm yog zoo dua mus pib nrog qhov tseem ceeb, tab sis tsis lub qhov rooj. Thaum pib ntawm tsab xov xwm nyob rau hauv kev tseeb sau lub xeem.

Thaum koj tau tiav lawm sau ntawv ib tsab xov xwm, muab tso rau ib sab thiab mus ua ib yam dab tsi rau neeg sab nraud. Qhov kawg ntawm tej lub sij hawm, rov nyeem cov ntawv nyeem, khij rau typos thiab ntau yam flaws. Yog li, nrog rau txhua tus tshiab ntawv nyeem uas koj yuav nrhiav tau tsawg dua thiab tsawg yuam kev. Qhia raws li feem ntau raws li sai tau.

Yog vim li cas hais tias koj yuav tsum tsis txhob koom rau hauv freelance

Raws yus sib hwj, los yog es, ib qho ntawm nws subspecies - sau cov khoom online rau cov nyiaj - yog ua nce nrov hnub no. Tab sis rau feem ntau copywriting yog ib tug hobby los yog ib feem-lub sij hawm ua hauj lwm. Ob peb twv kom tiag nrog copywriting. Thiab yog hais tias lawv twv, uas tsis ntev xaus li ua no, xam rau lub fact tias nws muaj mob ceev heev ua lag ua luam los yog ntau heev lub sij hawm.

Yog li ntawd tam sim no kuv xav muab yog vim li cas vim li cas koj yuav tsum tsis txhob muaj mus nrhiav ib txoj hauj lwm nyob rau hauv freelancing. Tej zaum nws yuav cawm koj los ntawm ib tug sib sib zog nqus siab nyob rau hauv no txoj hauj lwm. Tej zaum nws yog tsuas yog spur koj mus siv, thiab koj tswj kom tau rau hauv lub npe nrov copywriters, txawm yog tias koj muaj 100.500 yam uas koj nyiam thiab pw tsaug zog rau 12 teev ib hnub twg.

Yog vim li cas 1: Koj nyiam mus pw tsaug zog rau ib ntev lub sij hawm

Koj yog ib tug lover mus pw tsaug zog mus txog 12 cov sij hawm, thiab ces lwm cov lus dag nyob rau hauv txaj kom txog rau thaum 2, noj tshais, ntxuav thiab yees mus rau 4, saib cov lus nyob rau hauv kev tes hauj lwm thiab 5 thiab, thaum kawg, ib teev mus rau 6 teev tsaus ntuj kom nco ntsoov lub hav zoov ntawm tej yam raws li kev ua hauj lwm.

Yuav tsum chim rau koj: freelance categorically rejects pw tsaug zog lovers. Yog vim li cas? Yog, vim hais tias nrog xws li ib tug timetable yog tau sau tsuas yog ob tug los yog peb cov khoom, thiab ces rau mob uas lawv muaj ib tug neeg muag los yog yuav lawv nyob rau tib hnub.

Feem coob ntawm cov neeg muas zaub ua kom tawm thiab kis tau tus txoj hauj lwm nyob rau hauv thaum sawv ntxov. Thiab tau lawv, ntawm chav kawm, qhov ntxov tshaj plaws freelancers.

Yog vim li cas 2: Muaj ib lub sij hawm yuav tsum tau tso tawm thaum ntxov

Qhov ntawd yog qhov siab xav, thiab cov essence heev ntawm cov chaw ua hauj lwm ntawm ib tug copywriter yuav ua li cas stamped, yog li ntawd, ntawm chav kawm, thiab tawg. Nco ntsoov koj tus kheej ntawm no li feem ntau raws li sai tau.

Tam sim no, tsis txhob rhuav tshem thaum ntxov. Yog vim li cas? Yog, vim hais tias kev txiav txim tsis suav, tab sis lub sij hawm kuv xav khiav ntau li ntau tau, vim hais tias cov koj sau ntawv, qhov ntau, ntawm chav kawm, ntau yuav tau txais.

Yog vim li cas 3: freelance yuav coj ib tug ntau ntawm cov nyiaj

Ua ntej yuav pib ua hauj lwm nyob rau hauv lub tshav pob ntawm qhov chaw lub tsev, lub website nce qib, copywriting thiab web tsim, tsis yog superfluous mus xav txog cov nqe lus nug ntawm seb koj muaj peev xwm ua li no? Yog hais tias tsis muaj leej twg ntawm uas hais tias lawv los ntawm lub ntiaj teb dav Web, koj tsis paub yuav ua li cas, ces seb nws puas tsim nyog tau noj nyob rau nws?

Yog hais tias, txawm li cas los, tseem txiav txim siab ua li cas, xws li copywriting, ces koj yuav tsum paub tias nyob rau hauv thawj ob peb lub hlis ntawm sau cov khoom nyob rau hauv internet rau cov nyiaj yuav coj xwb pennies. Yog, yog, tus thawj lub sij hawm koj yuav tau mus ib txhia tu siab heev puas rubles ib lub hlis.

Txawm li cas los, Yog hais tias koj yog ib tug thawj lub sij hawm kam nyiaj mus dhau starvation nyiaj ua hauj lwm, mus nrhiav kev pab ntau muaj txiaj ntsim kev txiav txim thiab cov neeg muas zaub, hmoov zoo rau koj!

Tab sis yog hais tias tus thawj puas rubles coj koj chim siab thiab tsis muab tej yam ua kom muaj siab tsiv mus nyob rau thiab yuav tsum yeej xwb lub peaks ntawm copywriting, nws yog tau hais tias qhov zoo tshaj plaws kev xaiv rau koj yuav mus nrhiav tau ib txoj hauj lwm sab nraum lub ntiaj teb dav Web nrog ib tug zoo nyiaj.

Yog vim li cas 4: tsis muaj lub siab xav mus sib txuas lus nrog cov neeg

Yog hais tias koj tau txiav txim siab coj mus sau ntawv cov khoom online rau nyiaj, los yog copywriting, ces yuav npaj rau li niaj zaus kev sib txuas lus nrog cov neeg muas zaub.

Leej twg yog cov neeg muas zaub? Ua ntej ntawm tag nrho cov, cov neeg zoo tib yam uas, ib yam li koj, tej zaum kuj tsis nyob rau hauv lub mus ob peb vas, lawv kuj tsis nyiam tho txawv cov neeg, lawv muaj peev xwm tej zaum npleem thiab muaj zog hais lus.

Yog li ntawd, yog tias koj tsis muaj kev yooj yim sib txuas lus, cov xov xwm nrog cov qhua tuaj noj mov yuav raug nyob rau hauv ib tug teeb meem qhov teeb meem no. Nyob rau hauv cov ntaub ntawv no, txoj kev uas freelancers koj kom.

Koj yuav tsum kawm kom ua tib zoo mloog kom to taub lub interlocutor, yuav tsum tau nyob rau ntawm nws qib, kom paub hais tias ntawm koj thiab xav rau siab ua raws li cov uas yuav tsum tau. Yog hais tias koj tsis muaj siab xav kawm nws, nws yog zoo dua tsis tau xav txog copywriting. Txwv tsis pub, koj yuav tsum muaj ib tug teeb meem rau qhov teeb meem, rau qhov bickering thiab hais hlo li. Koj puas xav tau qhov no?

Yog vim li cas 5: cov me nyuam, uas koj yuav tsum lossi saib

Ib qho ntawm feem yuam yog vim li cas muab li freelancing - cov me nyuam, tshwj xeeb tshaj yog yog hais ntau dua ib tug, thiab tag nrho cov ntawm lawv yog cov nyob rau hauv lub hnub nyoog ntawm 8.

Zoo, yog hais tias tus hnub tus me nyuam yog nyob rau hauv kindergarten los yog hauv tsev kawm ntawv, thiab nyob rau hauv lub yav tsaus ntuj yog tsis muaj nyob rau hauv tej seem. Thiab yog hais tias tsis yog, thiab qhov no yog tseem nyob deb deb? Yog hais tias xyoo-laus tus me nyuam, tau tsis ntev los no pib taug kev los mus, nws muaj ib tug lub hom phiaj ntawm nws lub neej - nashkodivshy nyob qhov twg, ces muaj yog heev yooj yim mus nrhiav tau lub sij hawm rau tu thiab ua noj ua haus, tsis hais deal nrog copywriting.

Lawm, muaj coob tus yuav qhia rau koj tias sau cov khoom nyob rau hauv internet rau cov nyiaj uas koj muaj peev xwm coj hmo ntuj-lub sij hawm thiab hnub mus devote rau cov me nyuam yaus. Tab sis xav txog tej yam dab tsi tom ntej no hnub yuav xav tias kuv niam?

Yog vim li cas 6: Koj nug tau kom cov nyiaj hli

Koj tsis muaj tswv yim ntau npaum li cas koj yuam! Novice copywriters tiag tiag cov nyiaj khwv tau sau ntawv cov khoom online rau cov nyiaj yuav tsis coj. Tus thawj lub sij hawm koj yuav tsum batrachit 5-7 rubles ib txhiab cim tsis rau tej qhov chaw.

Kuv yuav tsum ncaj ncees zog mus khwv tau ib lub npe rau nws tus kheej. Rau cov neeg uas tau cia li pib, tsis muaj ib tug yuav tau them ib tug ntau rau sau cov khoom nyob rau hauv internet rau cov nyiaj - xyuas, kev, portfolio thiab kev cov neeg muas zaub xav tau mus khwv tau. Ces tus nyiaj yuav muaj ntau. Thiab thaum koj yuav sau nws txhais tes, nrhiav ntau muaj txiaj ntsim cov neeg muas zaub, thiab sau cov portfolio, nws yuav siv sij hawm.