CRM - yog dab tsi? CRM software rau ua lag ua luam

Nyob rau hauv hnub no lub ntiaj teb no nce hnov lub acronym CRM. Yuav ua li cas yog nws? Koj cov tshuab yuav tsum tau tsuas yog ib tug loj ua lag ua luam, los yog cov neeg uas cia li xav mus ua ib tug vam meej businessman, tseem yog tsim nyog "los txais yuav" qhia txog qhov no kev tivthaiv ntawm ua lag ua luam kev sib txuas lus? Thawj yam ua ntej! Nws yog ib nqi siv ib me ntsis lub sij hawm kawm qhov yooj yim ntaub ntawv mus rau tom qab cais puab!

Tsiaj ntawv «CRM»: dab tsi yog nws thiab yuav ua li cas rau decipher?

Nyob rau hauv lus Askiv, qhov no yuav txo tau yuav "deployed" nyob rau hauv cov kab lus qhua tuaj noj mov kev sib raug zoo kev tswj. Lub literal translation yog: "Neeg kev sib raug zoo Management". Qhov no txhais kom meej meej twb tsis siv CRM chaw. Yuav ua li cas yog nws rau lub lag luam - qhov yuav tsum tau los yog tsis ntau tshaj li ib tug ntxiv "bun", uas muaj tsis muaj teeb meem loj ntxim rau cov kev kawm tau zoo thiab profitability ntawm lub lag luam?

Nws yuav tsum tau to taub hais tias tej CRM - ib tug tag nrho cov ntau yam ntawm kev daws teeb meem uas yuav pab tau qhauj rau optimize cov chaw ua hauj lwm nyob rau hauv ob peb cheeb tsam: nrog thiab lwm cov lus qhia, cov neeg puag thiab lwm yam. Nws tseem ceeb heev uas nrog kev pab los ntawm cov tshuaj no cov ntaub ntawv yog kom meej meej structured thiab systematic, uas zoo heev speeds cov ua hauj lwm nrog nws.

Yog hais tias koj xav txog hais tias tej lag luam yog ib tug kawm tau zoo raws li deb li deb txaus siab cov neeg muas zaub yog, Kuv kaj lias, hais tias cov CRM-kev pab cuam - ib qho ntawm lub Cheebtsam yog qhov tseem ceeb rau cov neeg ua lag luam uas xav los tsim. Cov lus nug tsuas yog yuav ua li cas "advanced" yuav tsum tau hais software. Peb yuav to taub nws!

Yuav ua li cas zog yuav muaj CRM?

Nws yog tsim nyog los npaj mus los ntawm cov nyiaj txiag possibilities thiab cov kev ua si ntawm lub enterprise. CRM rau cov lag luam - nws yog tiag tiag ib tug loj kev xaiv.

Qhov ntau complex thiab multi-ncau lub koom haum yog, qhov ntau cov xov tooj ntawm cov neeg muas zaub rau INTERACTIONS. Thiab cov tsis muaj CRM cov kev pab cuam yuav cuam tshuam rau lub lag luam yog tsis zoo tshaj plaws txoj kev. Tab sis sim mus yuav ib tug ntawm lub kim tshaj plaws kev xaiv rau PC software yog tsis ib txwm muaj kev txaus cai. Yog, thiab tsim kom muaj CRM «nyob rau hauv nws tus kheej" - yog tsis ib txwm pheej yig. Raws li ib tug dav dav txoj cai, daim ntawv teev cov functionality ntawm cov khoom no muaj xws li tej nta:

1.Baza hu ntaub ntawv. Nws ua tau thiab yuav tsum muaj tag nrho cov neeg uas lub tuam txhab ua hauj lwm kev sib txuas lus tsis tu li. Uas yog, cov neeg, lwm, ntawv cog lus, cov neeg koom tes, thiab hais txog. D. Cov ntaub ntawv no tso cai rau koj txuag lub sij hawm thiab nyiaj txiag (piv txwv li, ib tug ua hauj lwm tshiab, leej twg tuaj mus rau qhov chaw ntawm sacked tsis tau rov kawm lub nuances ntawm kev koom tes nrog rau kev hlub, koj yuav tsuas muaj txoj kev tshawb no muaj cov ntaub ntawv). Nyob rau hauv qhov tseeb, CRM - cov neeg tswj, uas yog nqa tawm maj mam, leaning ntawm ntau influencing yam.

2. Lub keeb kwm ntawm muas. Ntaub ntawv hais txog dab tsi, thaum twg thiab npaum li cas los yuav tus neeg, nyob rau hauv tej rooj plaub, tej zaum yuav pab tau kom xaus ib tug xov tooj ntawm cov tshiab deals. Li no - mus kom ua lag ua luam profits. Qhov no yog - ib tug ntau sib cav nyob rau hauv dej siab ntawm cov CRM. Muag tswj nrog qhov ntsuas no heev yooj yim zog!

3. Control tshaj muas. Nws yog to taub hais tias cov neeg yuav tsum tau txais tib yam txaus thiab yam ntaub ntawv, tsis hais seb qhov chaw ua hauj saib xyuas uas ua nws tes num muaj. Txiav txim los ntawm CRM cov ntaub ntawv tso cai rau peb ua li ntawd tsuas thiab yooj yim!

4. Lub hauv paus ntawm lub competitors xyuas cov ntaub ntawv. Rau ib lub lag luam yuav tsum tau muaj kev vam meej, peb yuav tsum nco ntsoov yuav tsum paub txog yuav ua li cas thiab zoo li cas cov neeg sib tw ua (stocks, nyiaj cheb, xov xwm), coj raws sij hawm thiab tsim nyog kev txiav txim.

5. Kev npaj thiab muab faib rau coj mus muag muaj (thiab lwm cov tsiaj ntawv) nyob rau hauv feem ntau CRM. Yuav ua li cas yog nws? Nws yog yooj yim: muaj templates uas yuav ua sai sai tom raws li tam sim no xav tau kev pab, thiab tsis nkim sij hawm xa mus rau tus neeg los yog tus hlub. Eliminates qhov no yuav tsum tau siv lub sij hawm tsim ib tsab ntawv los ntawm kos.

6. Daim qhia hnub hli, planners ntawm cov rooj sib tham thiab cov txheej xwm. Qhov no functionality tso cai rau koj mus zoo npaj cov neeg ua haujlwm lub sij hawm, mus faib lub moos lub rooj sib tham chav.

7. Qhia cov ntaub ntawv. Lub xub ntiag ntawm niaj hnub qhia ntaub ntawv - ib tug zoo txoj kev uas yuav tsis tau tsuas yog kom khiav ntawm qhov tam sim no lub xeev ntawm tej xwm txheej, tab sis kuj ua rau txoj hau kev yuav.

8. Tshwj xeeb functions rau muab txhua yam uas lawv ua raws nraim li cas koj yuav tsum ya koj database rau cov neeg muas zaub thiab cov neeg koom tes (nyiaj cheb, seminars, cov khoom tshiab, nyiaj tshwj xeeb).

9. Cov cia li tis, video rooj sib tham, webinars thiab thiaj li nyob. Cov zog yuav tsum tsis muaj txhais tau tias tag nrho cov lag luam, yog li yuav nrog CRM functionality xwb vim hais tias nws yog fashionable, nws yog tsis tsim nyog.

CRM nyob rau hauv cov nqe lus ntawm kev xaiv "rau lawv tus kheej"

Raws li hais saum toj no, cov khoom yuav tsum tau xaiv tsis tau vim tias lawv muaj ntau yam, thiab tsis yog vim hais tias nws yog tus thawj coj ntawm ib tug kev ntsuam xyuas. Lub ntsiab kauj - qhov zoo tshaj plaws rau koj rau nqi rau cov nyiaj. Piv txwv li, seb puas yuav yuav Microsoft khoom? Dynamics CRM yog paub thoob ntiaj teb, thiab nyob rau hauv lub CRM software kev yog ruaj khov nyob rau hauv lub sab saum toj kaum. Tab sis tus nqi - tsis feem ntau txaus nyiam rau me me thiab medium-qhov loj qhov lag luam, nyob rau hauv tas li ntawd, kws txawj nco ntsoov hais tias tus yuav tsum tau zoo ntawm lub tshuab, tej zaum koj yuav muaj kev teeb meem nrog rau cov customization, tab sis kuj tsis yooj yim heev yog import cov ntaub ntawv nyob rau hauv ib tug CRM. Yuav ua li cas yog nws rau cov neeg siv? Ntawm cov hoob kawm, ntxiv nqi.

Ntawm cov CRM cov thawj coj hais xws hlauv taws xob:

• "1C-Bitrix intranet Portal" thiab cov txiv hmab txiv ntoo ntawm lub zog ntawm developers ntawm lub tuam txhab tib "Bitriks24";
• "Megaplan";
• amoCRM.

Zoo thiab tsis zoo ntawm cov feem ntau cov khoom

Tom ntej no - cov ntaub ntawv uas yog tsim nyog paub txog lub ntsuam xyuas systems. Tom qab saib cov feem ntau nrov cov kev pab cuam, tshuaj ntsuam lub pros thiab cons, koj yuav ua tau txoj kev txiav txim thiab xaiv tau cov software uas yuav tsum tau rau koj, t. E. Ib qho uas yuav nplua lub specifics ntawm koj lub lag luam. Yog li ntawd ...

amo CRM

Thaum xaiv cov software, koj yuav yeej tuaj nyob Amo CRM. Yuav ua li cas yog nws? Qhov no system yog txaus nyiam rau cov tswv ntawm ib tug ntau yam ntawm cov lag luam nrog ib tug yooj yim thiab intuitive interface uas nws kim heev functionality thiab cov muaj ib tug plurality ntawm cov ntxaij lim dej uas tso cai rau koj los tswj kev pab raws qib zoo. Muaj cov cib fim mus xa cov ntaub ntawv thiab ntxiv sau ntawv. Tu siab, muaj yog tsis muaj txoj kev uas yuav muab tso rau sub-paub tab thiab pab pawg neeg lawv. Tab sis tej no kis yuav compensated cim npe.

Koj muaj peev xwm tsim txoj kev ceeb toom thiab lus ceeb toom los ntawm lub muag funnel. Tsis tas li ntawd yooj yim yog hais tias lub CRM yuav muab tau yooj yim kev nrog peb-tog software (tib yam li chaw nyob xa ntawv cov kev pab cuam).

Ntawm tus loj disadvantages tseem ceeb qhov tseeb hais tias koj tsis tau ntxiv kev cai teb nyob rau hauv ib tug neeg card. Koj muaj peev xwm tsis ntxiv txoj kev uas yog tej zaum kuj tsis xis nyob.

Nqi ntawm cov kev pab cuam - los ntawm 350 mus 3000 rubles ib lub hlis. Txawm hais tias muaj yog ib tug dawb demo version.

«1C-Bitrix intranet Portal» (CRM)

Yuav ua li cas yog nws rau koj lub lag luam? Muab qhov tseeb hais tias cov khoom - yog tsis CRM nyob rau hauv nws cov ntshiab daim ntawv no, thiab ib tug ntau dav functionality, ces nws yuav tsum tsis yog li ntawd pheej yig. Nyob rau nruab nrab - los ntawm 300 000 rubles (ib-lub sij hawm). Nws yuav tsum tau to taub hais tias kho dua ntawm lub system - nws tsis yog ib qho yooj yim tshaj plaws.

Nyob rau hauv qhov tseeb, qhov no software yog ntau tshaj haumxeeb. Koj muaj peev xwm automate feem ntau ntawm cov kev pab raws qib uas yog nqa tawm tsis tu ncua. Nyob rau hauv tas li ntawd, qhov kev pab cuam mus zoo nrog peb-tog cov khoom (tib yam SharePoint, Outlook).

Heev xis thiab hais tias cov system tsis pub cov creation ntawm tag nrho cov hom ntawm yuav siv sij hawm. Koj yuav tau teem ntau permissions, xaiv cov neeg lub luag hauj lwm rau cov ntshuam, kho cov hom lub npe, thiab thiaj li nyob. D.

"Bitriks24": seb puas yuav xaiv?

Cov khoom no yog pos huab. Nqe - los ntawm 5000 mus 9000 rubles ib lub hlis. Muaj kuj yog ib tug dawb version, tab sis nws muaj peev xwm no xwb.

Nyob rau hauv dav dav, lub system yog yooj yim, tab sis tsawg haumxeeb tshaj "tij laug» - «1C-Bitrix intranet Portal." Nws yuav tsum tau muab sau tseg tias nws yog yooj yim mus ua hauj lwm nrog tag nrho cov hom ntawm tej yaam num, vim lub fact tias cov kev sib raug zoo yog pom tau hais ntawm cov paub tab, daim ntawv qhia hnub thiab ua ntaub ntawv thov cia.

Raws li sau tseg shortcomings es hnyav interface thiab tsis muaj cov cim npe.

"Megaplan": qhov zoo thiab qhov tsis zoo

Qhov no huab-raws li CRM yog heev haumxeeb, muaj ntau yam ntawm cov ntxaij lim dej, nws yog yooj yim los npaj cov ntawv qhia (ntau haiv neeg). Tshwj xeeb mloog yuav tsum tsis tshua muaj neeg siv-phooj ywg interface, uas yog tsim nyob rau hauv raws li cov ntsiab cai ntawm usability uas tso cai rau nyiaj pab ntau tshaj yooj customize lub system. Txawm li cas los, yog hais tias tus browser yog ntsia tau rau hauv lub computer, tsis yog tus tseem niaj hnub - ib co chav nyob tsis khiav lag luam kom zoo.

Nqe lus nug - txog 75 000 ib xyoos twg (lub ntsiab lus 10 lais xees).

tau

Nws hloov tawm hais tias yuav luag tag nrho cov ntau CRM muaj ob zoo thiab disadvantages. Yog li ntawd, xaiv ib tug ntawm lawv yog tog twg los raws li nyob rau hauv pre-kuaj cov dawb version, los yog tom qab kev sib tham nrog cov kws txawj, thiab ib tug ncauj lus kom ntxaws kev saib xyuas ntawm tag nrho cov nqe lus "rau" thiab "tiv thaiv." Nyob rau hauv tej zaum nws yog tau ntawm tag nrho cov kev txwv rau cov dawb version ntawm CRM (xws li, Yog hais tias lub xeev ntawm ib tug me me ruaj). Nws yog tsim nyog los noj mus rau hauv tus account tias tej teeb meem yuav tsum daws, thiab lub peev xwm ntawm cov neeg ua haujlwm, thiab txawm raws li qhov uas high-ceev Internet! Koj yuav tsum tau xav txog dab tsi ntau muaj txiaj ntsim rau them txhua lub hlis nqi los yog ib lub sij hawm mus yuav ib tug daim ntawv tso cai. Qhov no yuav tsum tsis txhob chim siab! Muaj ib tug zoo xaiv, ib tug qab ntxiag kev kawm txawj thiab zoo muag!