Hom ntawm cov nqi nyob rau hauv kev lag luam

Nqe - tus nqi rau cov khoom los yog kev pab, qhia nyob rau hauv monetary cov ntsiab lus uas. Nws yog feem ntau yog txiav txim rau ib yam khoom, nrog rau cov volume ntawm ntau lawm rau cov kev pab cuam. Nqe kov qhia cov kev pab npaum rau zus tau tej cov khoom (cov kev pab cuam). Cov muaj xws li cov nqi ntawm cov khoom siv, cov ntaub ntawv, lub sij hawm thiab ua hauj lwm rau cov rog. Tus nqi kuj muaj xws li cov nqi ntawm cov logistics, kev siv, advertising, thiab marketing. Xav txog cov notion thiab hom ntawm tus nqi siv nyob rau hauv kev lag luam.

Nqe (cov kev pab cuam, cov khoom) - tus nqi ntawm uas yog tsim los ntawm lub sis ntawm ib tug neeg muag khoom thiab ib tus yuav rau zoo xws li cov khoom (cov kev pab cuam) ciaj uas muag. Yuav ua li cas hom ntawm cov nqi nyob rau hauv marketing muaj?

Daim ntawv cog lus nqi - tus nqi ntawm uas yog teem los ntawm daim ntawv cog lus ntawm ob tog. Qhov ntawd yog tus nqi nyob rau hauv cov ntaub ntawv no muaj tsis txawj, nws yog ib lub txiaj ntsim ntawm ib daim ntawv cog lus ntawm cov neeg muag khoom thiab lub buyer. Qhov no nqi nyob ntawm qhov kev mob prevailing nyob rau hauv ib lub sij hawm lub sij hawm.

Cov pab pawg neeg ntawm "hom ntawm tus nqi" xws li muaj cov nqi purchase - tus nqi ntawm cov khoom rau distributors, cov tswv lag luam. Nws yog tsau nyob rau hauv daim ntawv cog lus ntawm kev muag khoom.

Lag luam wholesale nqi - tus nqi ntawm cov khoom rau lub buyer uas yuav cov khoom nyob rau tib lub tog thiab siv nyob rau hauv lawv cov thawj lub ntim. Ib khoom yuav resold ob peb lub sij hawm, dhau los ntawm ib tug xov tooj ntawm wholesalers. Nyob rau hauv tas li ntawd, txhua yam uas lawv yuav inflate lub lag luam wholesale nqe, piv txwv li lub purchase nqi yuav muab ntxiv rau hauv lub trading npoo.

Khw muag khoom nqi - tus nqi uas ib tug neeg muag khoom muag ib yam khoom (pab) mus rau qhov kawg buyer. Nws siv cov khoom no rau koj tus kheej, tsev neeg los yog kev ua hauj lwm. Khw muag khoom nqi yog lub sum ntawm yav tas los kev xyaum kev sis raug zoo ntawm neeg muag khoom thiab buyer. Qhov no tus nqi yog tsau nyob rau hauv daim ntawv teev nqi los yog nyob rau hauv lub muag khoom daim ntawv cog lus. Los ntawm kev yuav khoom ib yam khoom los yog kev pab, tus buyer pom zoo mus rau lub khw muag khoom muaj nqi. Nws yog tsim nyob rau raws li nram no: tus nqi ntawm lag luam wholesale + khw muag khoom paj tau paj lub koom haum (profit, advertising nqi, nyiaj hli ntawm neeg ua hauj lwm, cia los ntawm cov khoom, thiab lwm yam). Nqe daim ntawv teev - ib daim ntawv teev npe ntawm cov khoom (kev pab), thiab lawv cov nqi, uas yuav tsum tau nyeem raws li ib tug lag luam wholesale buyer los yog retailer.

nqi yam cov dej num raws li cov nram qab no:

1. Thaum lub sij hawm ntawm kev txiav txim:

- qhov;

- ib ntus:

• nqi rau ib lub sij hawm;

• nqi rau cov sij hawm ntawm kev txiav txim;

• raws caij nyoog nqi.

2. Rau tej pawg ntawm cov neeg muas zaub:

- qhib nqe;

- Tshwj xeeb cov nqi:

• rau cov tswv lag luam;

• rau distributors;

• rau ib tug tej ya ntawm lub lag luam;

• geographic ciaj uas muag;

• kom muaj kev lag luam;

• Tshwj xeeb cov nqi rau li niaj zaus cov neeg muas zaub.

3. Nyob ntawm seb cov kev lag luam:

- lag luam wholesale nqi;

- cov nqi purchase;

- khw muag khoom cov nqi;

- kwv rau qhov kev siv ntawm qhov chaw: daim ntawv teev cov ntaub ntawv nqi, nyiaj hli rau neeg ua hauj lwm, thiab lwm yam

- kev them nyiaj rau cov kev thauj mus los ntawm coob uas xam nrog thiab cov khoom - yog them nrog pej xeem thauj tuam txhab uas muag thiab freight forwarders;

- tus nqi rau ntau yam kev pab nws rau cov pejxeem - lub khw muag khoom nqi ntawm vaj tse nyob thiab hlauv taws xob, neeg cov kev pab cuam, kev sib txuas lus, thiab lwm yam

4. Nyob rau hauv lub tsim ntawm cov nram qab no ntawm cov nqi:

- tsau nqi - teem feem ntau nyob rau hauv tsuas yog cov khoom. Hais tias yog, tus tsoom fwv regulates tus nqi ntawm dej cawv khoom, haus luam yeeb, khob cij, thiab lwm yam.;

- free nqi - tus nqi uas raug tsim nyob rau hauv tus ntawm mov thiab thov;

- prestigious tus nqi yog tsim los rau cov zoo-off neeg. Cov nqi siab guarantees thiab zoo heev zoo ntawm cov khoom ;

- hloov tus nqi yog tsim ntawm ob tuam txhab uas muag. Lub hauv paus ntawm ib tug nqi raws lag luam los sis cov nqi.

- export nqi - tus nqi them nyob rau hauv cov export ntawm tej yam khoom txawv teb chaws. Cov nqi xws li:

• kev lis kev cai tes num ua ;

• kev tuav pov hwm;

• kev lis kev cai tes num ua;

• nqi ntawm cov chaw thau khoom thiab unloading;

• thauj cov nqi thiab lwm leej lwm tus.

Peb tau pom tias tag nrho cov tau hom ntawm cov nqi nyob rau hauv kev lag luam.