Laub ceeb toom - Yuav ua li cas yog nws? Yuav ua li cas mus cuag thiab yuav ua li cas rau nws lov tes taw laub-cov ntawv qhia?

Nyob rau hauv lub ntiaj teb no ntawm cov ntaub ntawv technology tsuas yog ib tug me me ib feem ntawm tag nrho cov inventions. Tab sis feem ntau ntawm tej yam uas nws yog tsim los ua kom peb lub neej yooj yim dua. Uas yog hais txog ib yam ntawm cov kev txhim kho thiab kev sib tham mus nyob rau hauv tsab xov xwm. Qhov no Push-cov ntawv qhia. Yuav ua li cas lawv muaj thiab qhov twg lawv yuav siv tau? Laub ceeb toom - Yuav ua li cas yog nws? iPhone, Android, feature-nplua nuj tes - qhov uas lawv yuav teem thiab yuav ua li cas pab kom / lov tes taw lawv?

Raws li - Laub ntawv qhia

Yuav ua li cas yog nws? Yog li ntawd peb hu rau ib tug nyuag pop-up cov ntawv qhia uas yuav tshwm sim nyob rau hauv qhov kov screen tshuab (ntsiav tshuaj, xov tooj) thiab hais qhia txog ib qho tseem ceeb tshiab thiab cov txheej xwm. lawv muaj peev xwm yuav siv tau raws li ib tug yooj yim hauv daim ntawv ntawm kev sib tham ntawm cov neeg muag khoom thiab lub buyer, uas coj mus rau lawv ntau siv nyob rau hauv lub tshav pob ntawm kev lag luam, Yog hais tias qhov kev kawm.

Yog li ntawd, yog hais tias peb xav txog cov kev xaiv nrog daim ntawv thov, lub ntsiab hauj lwm ntawm no - mus qhia txog tshiab, cov ntsiab lus tshiab (los yog cia li ib tug ceeb toom hais tias nws yog tsis siv rau ib ntev lub sij hawm). Yuav ua li cas yuav ua rau ib tug Push-cov ntawv qhia rau cov app? Ua li no, koj yuav tsum siv ib daim ntawv thov programming interface uas tau tshwm sim rau ib tug xov tooj (nyob rau hauv qhov tseeb, lub operating system siv).

Qhov ua rau ntawm no technology yog lub siab xav ntawm cov kws txawj los pab txhawb rau tus xov tooj ntawm cov neeg siv ntawm lawv tsim tau. Teem Push-ceeb toom tsis yog ib tug loj deal. Qhov kawg ntawm qhov tsab xov xwm no qhia txog cov yam ntxwv ntawm lawv rau / tawm nyob rau hauv txawv operating systems.

Daim ntawv sau npe Laub ntawv qhia

Qhov uas nws tseem tau los siv no technology? Wb siab rau cov txheeb cais uas yuav khav Push-cov ntawv qhia. Hais tias nws yuav muab rau peb, peb xav txog tom qab. Yog li ntawd:

1. Feem ntau cov (41%) yog siv los qhia txog cov ntawv tshiab los yog tshiab rau uas twb muaj lawm sawv daws yuav.
2. Tom qab ntawd (24%) yuav tau tham txog xa tshwj xeeb.
3. Rau cov lus qhia txog cov ntsiab lus tshiab uas tau tshwm sim nyob rau hauv qhov kev pab cuam yog siv nyob rau hauv 14% ntawm cov neeg.
4. Yam tsawg kawg ntawm tag nrho cov tsom (12%) yog siv rau xa advertising thiab / los yog xa mus mus.
5. Qhov seem 9% yog lwm yam ntawm cov ntaub ntawv.

Yog hais tias koj tsis tuaj Push-cov ntawv qhia los ntawm cov neeg uas koj twb cuv npe, tab sis tsis hloov cov chaw, qhov no tsis txhais hais tias lawv yuav tsis muaj nyob rau tag nrho. Tej zaum, qhov teeb meem yog ib tug tawg kev twb kev txuas. Yog hais tias koj - tus tsim tawm, nws txhais tau tias ib yam dab tsi tsis ncaj ncees lawm twb tau teem nyob rau hauv cov ntawv lawv tus kheej.

Tshiab marketing channel

Ua ntej xav tias yuav ua li cas mus nrog cov technology, los ntawm tus taw tes ntawm view ntawm tus neeg siv, tej zaum yuav siv ib tug me ntsis ntau lub sij hawm thiab tham txog lub tswvyim ntawm Push-cov ntawv qhia nyob rau hauv li. Thaum uas siv cov xws li ib tug kev loj hlob yuav tsum tau zoo saib xyuas thiaj li tsis mus txav mus rau lub zoo kab uas cais kev koom tes los ntawm obsessions. Yog hais tias cov kab nyeem marketer los yog tus neeg tau txais cov kev kawm ntawv, koj yuav tsum nco ntsoov hais tias qhov no txoj kev yuav tsum tau muab nqi lus uas yuav zoo tso tawm rau hauv lub tom ntej kev sis raug zoo.

Laub ntawv qhia yuav tsum muaj raws sij hawm thiab cov ntsiab lus. Piv txwv li, nyob rau hauv ib daim ntawv uas yog tswj rau cov me nyuam, kas fes tawm yuav heev tawm ntawm qhov chaw, uas nyob rau hauv lem yog yuav coj mus rau ib tug tsis ntawm muaj koob meej.

piv txwv ntawm kev siv

Ib tug nrov daim ntawv thov ntawm no technology rau ib tug nyuag ntawv ceeb toom txog qhov kev txiav txim ntawm cov phooj ywg. Xav li no, peb yuav nco ntsoov rau hauv lub "Twitter", uas qhia nws cov neeg siv txog qho kev hloov nyob rau hauv lub profiles ntawm cov phooj ywg.

Ib txhia tuam txhab uas muag siv GPS, los mus txiav txim qhov twg lawv cov neeg muas zaub, thiab yog hais tias yuav kaw lawv cov qhov hluav taws xob, lawv xa ib tug ceeb toom. Yuav ua li cas yog ib qho tseem ceeb yog lub timeliness ntawm tau txais daim ntawv ntawm cov lus. Realizable feature yog hais tias, rau Push-cov ntawv qhia tsis tas yuav siv Internet, vim hais tias feem ntau tag nrho cov ntaub ntawv tsim nyog yog muab cia rau hauv daim ntawv thov nws tus kheej (raws li ib tug txoj cai).

siv nta

Yog li ntawd, yog hais tias nws tau txiav txim siab siv lub Push-cov ntawv qhia raws li ib feem ntawm koj li kev npaj, koj yuav tsis tau amiss kom paub tseeb tias lawv tau raws li lub nram qab no tej yam kev mob:

1. Muab cov ntsiab lus yuav tsum yog tam sim no thiab yam.
2. Nws yuav tsum tau opt-out.
3. Nws yog ntshaw kom khi rau kev tes hauj lwm tso cai rau cov neeg siv los sib tham txog.
4. Nws yog tsim nyog los raug xaiv lub ntau txoj cai - tau txais 20 alerts ib hnub twg tsis muaj ib tug muaj txoj kev xav.

Tam sim no koj muaj peev xwm mus los ntawm qhov ua kom xws li technology. Rau yooj yim ntawm kev to taub txoj kev yog muab faib nyob rau hauv lub operating system ntsia rau ib tug mobile ntaus ntawv. Yog li ntawd, yuav ua li cas teem Push-cov ntawv qhia?

Android

Qhov no yog cov feem ntau nrov operating system, uas tau txais nws raws li txoj cai ua tsaug rau cov dawb nthuav thiab tas mus li txoj kev txhim kho. Raws li kuv muab rau / tawm Push-cov ntawv qhia rau nws? Lov tes taw koj yuav tsum tau ua raws li nram no cov kauj ruam nyob rau hauv kev txiav txim no:

1. Mus rau koj lub xov tooj chaw.
2. Mus rau koj tus account, ces - nyob rau hauv lub ceeb toom, thiab twb muaj rau saib cov lus qhia txog laub.
3. Xaiv cov yam chaw, txwv tsis pub rau txais - nyob rau hauv Feem ntau, ua txhua yam li koj xav tau.

Tab sis yog hais tias koj xav tau los pab kom / lov tes taw laub-ceeb toom tsis yog rau txhua leej txhua tus, tiam sis tsuas yog rau ib tug daim ntawv thov? Cov ntaub ntawv no kuj los nrog ib tug algorithm:

1. Mus rau qhov chaw.
2. Mus rau xws li ib tug taw tes ua tus "alert".
3. Muaj yuav tsum tau nthuav tawm rau tag nrho cov ntsia daim ntaub ntawv rau ib tug kov lub xov tooj, thiab koj yuav tsum xaiv koj tus kwv los txhaj rau nws.
4. Lov tes taw los yog pab txais tos ntawm cov lus ntawm qhov kev pab cuam.

Raws li koj tau pom, nyob rau hauv qhov kev siv ntawm cov kev ua yog tsis muaj big deal, thiab nws tsis yog "hauv" operating system. Laub ntawv qhia raws li yooj yim muab rau / tawm, thiab lwm yam pab kiag li lawm.

iPhone thiab iPad

Raws li siv no muaj xws li Push-cov ntawv qhia? iPhone thiab iPad tsis txawv ntawm no. Nws yuav sib tham txog lub lag luam nrog lub cuab yeej ntawm lub yav dhau los hauv paus ntsiab lus. Yog li ntawd, yuav pab kom los yog lov tes taw rau lus tau txais los ntawm cov kev pab cuam, koj yuav tsum tau ua raws li nram no ib theem zuj zus ntawm kev ua:

1. Mus rau lub tsev tshuaj ntsuam ntawm koj ntaus ntawv thiab nrhiav lub khawm uas zoo nkaus li zoo li ib tug muab ob npaug rau lub vajvoog, uas yog qhov chiv keeb ntawm txoj kev diverges rau hauv ob cov lus qhia ntawm 90 degrees.
2. Nrhiav lub khawm "alert", thiab ces - daim ntawv thov uas koj xav nyob rau hauv.
3. Ntawm ib sab ntawm tus taw tes "Cia cov ntawv qhia" koj yuav pom ib lub pob, tsis muaj tsev nyob rau hauv ib lub slider. Yuav kom pab / lov tes taw kev ceeb toom, nias rau ntawm nws. Yog hais tias nws yog dawb, nws txhais tau tias tus tau txais cov lus yog tam sim no tsis pub. Nyob rau hauv lub rooj plaub thaum lub khawm ntsuab, koj twb tau txais cov ntawv qhia los ntawm qhov kev pab cuam.

Thiab yuav ua li cas rau nws lov tes taw cov lus ntawm tag nrho cov? Ua li no, nram qab no ib theem zuj zus ntawm kev ua:

1. Mus rau qhov chaw.
2. Mus rau koj tus account.
3. Mus rau lub daim ntawv ceeb toom.
4. Mus rau Thawb.
5. Hloov koj lub rau lawv tus kheej accord.

Ntawm no yog yuav ua li cas los pab kom Push-cov ntawv qhia rau cov iPhone. Muab hais tias lub chaw lawv tsis hloov ib yam nkaus thiab ho, qhov teeb meem nrog qhov kev hloov ntawm tsis nyob rau txawv versions yuav tsum tshwm sim.

Multipurpose xov tooj

Nws yuav tsum tau muab sau tseg tias nyob rau hauv cov ntaub ntawv no mus ua hauj lwm nrog Push-cov ntawv qhia tsuas yog nyob rau tej yam qauv, thiab cov kev xyaum ntawm no muaj nuj nqi yog tsis nrhiav. Tiam sis yog tias koj yog tus tswv ntawm ib daim ntawm cov khoom, peb muaj mus ntsib cov yuav ua li cas pab kom / lov tes taw rau xov tooj zoo li tsis tas li ntawd. Nco ntsoov tias txoj kev tej zaum yuav txawv nyob ntawm seb tus qauv, yog li ntawd yog koj tsis nrhiav tau cov tsim nyog vim cov lus qhia nyob rau hauv tsab xov xwm, koj yuav tsum tau saib rau lwm qhov chaw:

1. Los ntawm cov tshuaj ntsuam lub ntsiab, nyem rau ntawm qhov "Ntawv qhia zaub mov".
2. Xaiv "tej chaw" thiab saib rau «Push-cov ntawv qhia." Lawv yuav tsum tau ua mus rau hauv ib tug nyias muaj nyias ib sub-ntawv qhia zaub mov los yog nyob rau hauv lub "xov tooj chaw los yog kev sib txuas."
3. Qhov chaw li no technology rau koj saj.

xaus

Ntawm no yog peb maum kuaj cov Push-cov ntawv qhia, nws yog dab tsi, yog vim li cas lawv yuav tsum tau. Thaum kawg nco ntsoov tus mus ntsib tsis tau lub sij hawm ua ntej lawm. Push-cov ntawv qhia yog heev tseem ceeb nyob rau cov nqe lus txog kev lagluam thiab siv yuav coj tseem ceeb cov kev pab cuam mus rau lub enterprise thiab ua lub neej yooj yim dua rau cov kev pab. Tab sis nyob rau hauv tag nrho yuav tsum ua raws li cov golden mean.

Push-cov ntawv qhia yog tseem ceeb los ntawm lub fact tias yog hais tias tej ntaub ntawv thiab yuav tsis tau qhov muab faib rau ntawm cov ntaub ntawv nyob rau hauv lawv tus kheej, ces nws yuav siv tau rau advertising lub hom phiaj, muab ib lub sij hawm rau lwm yam developers los yog Enterprises (tuam txhab uas muag) mus qhia rau tus neeg siv hais txog cov txheej xwm tshiab. Tab sis nws yog ib qho tseem ceeb coj mus rau hauv tus account nyob rau hauv cov ntaub ntawv no, cov ntaub ntawv muab tematichnost.