Logos uas nto moo hom ntawm cov khaub ncaws thiab khau. Logos-paub tuam txhab uas muag

Logo, nyob rau hauv qhov tseeb, yog ib tug yeeb yam uas sawv cev ntawm lub tuam txhab. Nco ntsoov lub golden arches ntawm Macdonald los yog zuam Nike - cov impressive logos uas nto moo hom tau pom tau hais nyob rau hauv nws banner lub ob coob faj tim teb chaws. Txawm li cas los, muaj ntau yam tuam txhab uas muag tseem mus skimp on txoj kev loj hlob ntawm no feem tseem ceeb ntawm lub tsev ib tug neeg zoo tagnrho. Zoo nco logo ho tsub kom txoj kev loj hlob thiab cov neeg siab ncaj, tsim txoj cai lub tswv yim rau cov neeg koom tes ua lag ua luam, tsim ib tug neeg yog leej twg.

Muaj 3 hom logos:

1. Ua ntsiab indefinitely. Piv txwv li, siv hwj chim ntawm lub IBM logo, Microsoft, thiab Sony tsim overlapping ntsiab uas ua rau lub cim txawv npe.
2. Muaj logos uas cia piav qhia li cas ua rau los yog muab los ntawm lub tuam txhab, piv txwv li, lub tsev painting yog feem ntau siv nyob rau hauv lub logo duab txhuam los yog cov xim tsev.
3. Siv paub daws teeb duab cim. Piv txwv li lub tuam txhab Nike. Thaum lub sij hawm, lub logo duab yog rau cov neeg ntawm lub tuam txhab ceeb toom nyob rau hauv tej teeb meem no.

Xav txog cov feem ntau nrov logos uas nto moo hom ntawm cov khaub ncaws thiab khau.

Nike

Logo nto moo lub tuam txhab hais swoosh nrov hom zuam, uas qhia txog cov tis ntawm cov Greek vajtswv poj niam Victoria (Victoria Greek lub npe txhais tias "yeej"). logo project twb launched nyob rau hauv 1971 los ntawm Carolyn Davidson, ib tug nraaj designer, ib tug me nyuam kawm ntawv nyob rau University of Oregon. Caroline pom tias cov cua ntsawj ntshab Filipp Nayt, ib tug ntawm cov founders ntawm lub tuam txhab. Knight tsis tshwj xeeb yog zoo li lub tswv yim Caroline kev xaiv, tab sis nws paub tias nyob rau hauv lub neej yav tom ntej tus logo yuav ua hauj lwm rau nws. Thiab, raws li peb pom, nws ua tsis yuam kev nyob rau hauv cov lus teb. Tom qab ntawd, thaum lub Nike hom sawv mus thoob ntiaj teb heights, Philip Davidson nyob rau hauv gratitude pob zeb diamond nplhaib nrog lub logo swoosh thiab ib tug lossis loj tus naj npawb ntawm cov kev ua si khaub ncaws thiab khau los ntawm lub tuam txhab warehouse.

adidas

Hom Adidas twb nrhiav tau los ntawm Adolf Dassler tom qab lub cev qhuav dej ntawm nws txiv lub tuam txhab, uas yog hu ua Gebrüder Dassler Schuhfabrik. Chiv, lub tuam txhab lub npe tsis nyuaj li Addas - lub acronym ntawm thawj zaug cov tsiaj ntawv ntawm lub tuam txhab tus tsim. Txawm li cas los, ib tug ob peb lub hlis tom qab Addas twb hloov mus rau Adidas (tus tsim lub npe menyuam yaus nrog nws cov phooj ywg Adi).

Cov khoom muaj npe peb bands xwm li nyob rau hauv lub logo twb yuav los ntawm lub Finnish ua si nawv tuam txhab Karhu nyob rau hauv 1950, thiab niaj hnub no nws yog tus style ntawm lub tuam txhab, uas yog ib feem ntawm cov feem ntau nrov logos uas nto moo hom. Los ntawm txoj kev, lub band piv cov muaj koob meej ntawm lub tuam txhab nyob rau peb continents.

Puma

Rudolf Dassler, tus tij laug ntawm Adolf Dassler, nyob rau hauv lem, nrhiav Puma hom. Tus thawj version ntawm lub tuam txhab logo yog txawv los ntawm ib tug peb paub tam sim no - thawj ua lag ua luam lub npe tsis nyuaj li «Ruda» (sawv cev ntawm tus tsim Rudolf, Rudoo). Raws li ib tug version, cov thawj version ntawm lub logo no yog tsim los ntawm Rudolph, thiab nyob rau hauv lub 60s ntawm lub xyoo pua 20th. cim tau mas yuav kis tau rau tag nrho cov paub ntaem ntawm lub Cougars.

Gucci

Lub tuam txhab Gucci - lub brainchild ntawm Guchchio Guchchi, uas muab tso rau lub hauv paus pib ntawm lub tam sim no nto moo hom nyob rau hauv 1921 nyob rau hauv Florence. Ib tug ntawm nws rau cov me nyuam thiab yog tus tsim tawm ntawm tus naas ej logo nyob rau hauv 1933. Niaj hnub no Gucci cim nrog ib tug nqaij yog ib feem ntawm lub logos uas nto moo hom ntawm cov khaub ncaws thiab khau, raws li yog ib tug ntawm cov thawj qhov chaw ntawm lub Vocabulary.

Lub peculiarity ntawm cov ua cim ua overlapping ntawv G. Txawm li cas los, nws tsis yog tsuas yog tsab ntawv, ib tug cim ntawm lub ob stirrups - ib tug legacy hom Guchchio Guchchi, uas twb muag accessories rau nees.

Givenchy

Givenchy - zam hom, uas yog founded hauv 1952 los ntawm Yuber Dzheyms Marcel Taffin de Givenchy. Niaj hnub no, lub tuam txhab kuj ua naj hoom, khaub ncaws thiab hniav nyiaj hniav kub. Logos uas nto moo hom, supplemented los ntawm ib tug nrov cim ntawm lub zam lub tsev.

Logo tsim yog yooj yim heev tab sis txaus nyiam thiab fascinating nyob rau tib lub sij hawm. Nws yog ib tug plaub 'G', occupying tag nrho cheeb tsam. Givenchy logo nco ornate Celtic hniav nyiaj hniav kub.

Levi Strauss & Co

Lub tuam txhab Levi Strauss & Co. (LS & CO) yog nrhiav tau nyob rau hauv 1853, ib lub sij hawm thaum Levi Strauss tsiv los ntawm Franconia rau San Francisco los txhawb lub haberdashery ua lag ua luam ceg ntawm nws cov kwv tij nyob rau hauv lub sab hnub poob ntug dej hiav txwv. Twb tau nyob rau lub caij 1870 lub tuam txhab launched ib tug loj heev kev muag khoom ntawm denim overalls, uas yog ntse dispersed cov tub lag luam.

Nws yog ib nqi sau cia hais tias lub ris nyob rau hauv daim ntawv, uas yog lub npe hu rau niaj hnub tus txiv neej nyob rau hauv txoj kev, pib yuav tsum tau ua tsuas yog tom qab 1920. Nws yog noteworthy tias lub tuam txhab thawj thawj lub logo nyob rau hauv 1886 thiab yog ib tug ob nees tearing ris ntauv txhav rau ntau qhov chaw. Logos-paub cov khaub ncaws hom, keeb kwm ntawm lawv cov creation, raws li ib tug txoj cai, yog overgrown nrog legends. Yog li, cov tsos ntawm LS & CO logo preceded by zaj dab neeg, uas yog ib tug qhia ntawm lub zoo ntawm cov khoom: tus neeg tsav tsheb khi ob disparate tsheb ris thiab tsav tsheb mus li no rau cov lo lus uas peb qhov chaw nres tsheb.

Reebok

Lub tuam txhab yog founded hauv ces nyob rau hauv 1895, Foster thiab nws cov tub los ntawm lub siab xav ntawm tus tsim los siv rau nws cov tub khau ntaub spikes. Tom qab nce toj lub Olympus ntawm lub ntiaj teb producers nyob rau hauv 1958 tus tsim ntawm lub xeeb ntxwv, Joe thiab Jeff, renamed lub tuam txhab Reebok. Lub npe yog hais txog cov neeg Asmeskas teb chaws, nyob qhov twg «rhebok» - hom antelope. Logos uas nto moo hom Reebok thiab Adidas tam sim no yuav mus rau ib tug ib lub tsev zam - Reebok yog ib tug chaw hauj lwm ntawm Adidas txij thaum 2005.

louis Vuitton

Zam lub tsev Louis Vuitton qhib nyob rau hauv 1854, tom qab uas lub ntiaj teb no paub txog cov khoom ntawm lub siab tshaj plaws zoo thiab nqaij. lub tuam txhab logo sawv cev lub npe ntawm lub hom thiab tsim ib tug stylized, inspired los ntawm Japanese floral motifs.

nyob zoo daub

Sam cim yog invented thiab qhia rau cov pej xeem nyob rau hauv 1974 los ntawm Shintaro Tsuji, Sanrio lub tuam txhab tswv. Raws li nws twb tau sau npe ua ib tug luam lub tuam txhab logo duab ntxim hlub daub nyob rau hauv 1976.

Xub thawj, lub ob lub npe nyob ua ib ke, ntawm uas muaj ib tug kev xaiv: Nyob zoo daub thiab daub dawb. Tag nrho cov tib lub npe muab tau ntau txaus nyiam, thiab cov ua cim tau ua tus mlom ntawm lab ntawm cov me nyuam thiab lawv niam lawv txiv nyob ib ncig ntawm lub ntiaj teb no. Logos-paub tuam txhab uas muag thiab hom ntawm cov me nyuam cov khaub ncaws thiab cov khoom ua si, yav tas los ua li khiav ri, ua ib zaug xwb loj txhob nyob rau hauv lub teb ntawm ua lag ua luam.

converse

Keeb kwm, raws li tau zoo raws li nws cov logo, hnub rov qab mus rau 1908 thiab yog hu ua tus Converse Roj Hmab Khau tuam txhab. Nyob rau hauv 1915, qhov tus tsim ntawm Mills Converse pib ua khau ntaus tennis, tab sis tseem ceeb heev rau lub tuam txhab kev tshwm sim tshwm sim nyob rau hauv 1917: lub basketball neeg uas ua ntawv Charles H. Taylor Mills nkag mus hauv chaw ua hauj lwm nrog ib tug raug mob ko taw. Yuav kom pab txhawb lub zog ntawm tus neeg ncaws kab taub, Mills tau tsim ib tug khau nrog ib tug high school cov sab sauv txwv ntawm uas niaj hnub no tau ua classics ntawm lub ntiaj teb khau zam kev lag luam.

Converse - yog tsis yog ib hom tshuaj, nws yog ib tug tag nrho ntu, piv txwv li, nws yog nyob rau hauv no cov khau Uilt Chemberlen scored 100 ntsiab lus nyob rau hauv lub NBA kev ua si nyob rau hauv 1962, Maykl Dzhordan kuj coj qhws Converse, thaum tw lub decisive lub hom phiaj nyob rau hauv 1982. Nws yog tus official NBA khau rau ib ntev lub sij hawm, hnav los ntawm xws li legends ntawm cov kev ua si nawv raws li Medzhik Dzhonson, Larry Noog thiab Dzhulius Irving.

Txij li thaum 2012, tus tswv ntawm lub hom yog cov tsawg kawg yog nrov lub tuam txhab Nike.

Lacoste

Ib tug ntawm cov hiob thiab feem ntau fwm hom, uas nws logo yog ib tug ntsuab nab qa dej, lub npe hu rau tag nrho cov uas tsawg kawg yog ib zaug xav nyob rau hauv lub zam ntiaj teb no. Nyob rau hauv 1933, Jean Rene Lacoste nrhiav tau ib lub tuam txhab uas ua ntaus pob tesniv shirts, thiab lub npe twb tsim los ntawm cov consonance nrog cov kev ua si pseudonym ntawm tus tsim, leej twg tsis nyuaj li ib tug "khej tawv nqaij".

Cim ntawm Rene Lacoste tau yug los, raws li zoo li ntau lwm logos uas nto moo hom. Tsim nyob rau hauv cov ntaub ntawv no. Lub keeb kwm ntawm lub cim yog raws li nram no: ib tug phooj ywg ntawm Rene kos ib tug me me khej yog rau kev lom zem, tab sis nws tsis ntev los ua lub hom logo, uas yog tam sim no lub npe hu mus rau tag nrho.

Fendi

Lub tuam txhab logo yog feem ntau yog muab piv rau ib tug puzzle: cov kev xav impel ob inverted txheeb ze rau txhua tus lwm yam ntawv F. Qhov tus tsim ntawm lub hom - ib tug nrov designer Karl Lagerfeld, uas yees ua ib tug logo rau lub zam lub tsev ntawm ob peb Edward thiab Adele Fendi. Coj lub cim ntawm lub zam lub tsev yog tam sim no emblazoned rau txhua daim ntawv, kos npe los ntawm cov neeg sawv cev ntawm lub Fendi raws li ib tug zam sau Fendi colletions.

Chanel

Lub npe nrov logo nyob rau hauv daim ntawv ntawm ib tug muab ob npaug rau "C" sib tshooj txhua lwm yam thiab txheej txheem "rov qab-mus-rov qab", twb luam tawm rau thawj lub sij hawm nyob rau hauv lub ntiaj teb no zam nyob rau hauv 1925 nyob rau hauv lub raj mis Chanel tooj 5 naj hoom.

Logos zoo tshaj plaws-paub hom feem ntau muaj ob peb cov dab neeg ntawm lawv cov creation, raws li tshwm sim nrog cov Chanel hom. Ib tug version ntawm zaj dab neeg ntawm Mikhail Vrubel, uas nyob rau hauv 1886 tab xim ib tug horseshoe, zoo li tam sim no Chanel-logo. Lwm version hais tias tsis muaj Vrubel tsis koom nyob rau hauv cov creation ntawm cov ua cim, tab sis cia li ob hla horseshoes raws li ib tug cim ntawm kev vam meej thiab koob hmoov tau siv. Tsis tau feem ntau designers ntseeg tau hais tias lub logo nruab nrab yog cov npe ntawm Koko Shanel - tus tsim ntawm lub Fabkis txoj kev zam lub tsev.

Calvin Klein

Kaum ib hlis 19, 1942 Calvin Klein hom yog tsim, lub logo ntawm uas tau ua muaj rau cov pej xeem tsuas yog tom qab 30 xyoo. Hnav thiab yooj yim nco SC logo evokes koom haum ua teb ntawm ib hom tshuaj, li ntawd nws yog ua li cas rau lub hnab tshos ntawm txhua txhua khub uas ris. Tsis ntev nws los ua ib tug nrov cim siv tsis tau tsuas yog raws li ib tug cim ntawm lub chaw tsim tshuaj paus, tab sis kuj raws li ib tug collector tus stamp.

Versace

Lub cim ntawm lub hom nto moo symbolically txuas rau Greek mythology thiab depicts lub intertwined nab lub taub hau, uas feem ntau ua rau luag qhuas handbags logos. Paub hom yog ib tug heev ob peb, tab sis lub Versace logo yog ib qhov nyuaj rau yam nrog lwm ruaj.

Logo designer pib nyob rau hauv 1978 Dzhanni Versachi, uas twb obsessed nrog rau lub classics nyob rau hauv kos duab, ces tus version nrog lub Gorgon Medusa, thim saib mus rau hauv cov pob zeb, nws tau ua ib lub cim, embodies lub designer tus neeg tuag taus attraction rau lub ntiaj teb no ntawm zam.