Internet, Marketing nrog rau lub xam nrog ntawm kev tshawb fawb xyaw
Pr nyob rau hauv Internet. Abstracts.
PR nyob rau hauv Internet. Abstracts.
Neeg qhov chaw tso cai ib lub koom haum kom tau ib tug saj zawg zog thiab free xov xwm thiab muab cov lus qhia tsis muaj intermediaries, pab tsim thiab ntxiv dag zog lub tuam txhab hom duab thiab mus nqa tawm PR-kev txiav txim.
Tsaug rau ntawm qhov chaw, koj yuav ceev nrooj kom daws tau qhov teeb meem ntawm tsim ntawm ib tug loyal cov neeg tuaj saib ntawm Internet tej yaam num, kom ua nws.
Lub tsev kawm ntawv muaj kev sib tham sib, uas tso cai rau koj kom tau tswv yim, mus huv tsom xam cov teeb meem no thiab teb cov lus yog tias tsim nyog.
Lub Internet yog ib qho hluav taws xob txhais tau tias kev sib txuas lus thiab muaj ob peb zoo dua lwm yam txhais tau tias ntawm loj kev sib txuas lus thiab muaj ib tug ntau yam zoo rau kev loj hlob ntxiv ntawm PR nyob rau hauv lub network.
Kev pab nyhuv ntawv hauv internet ntawv uas zoo sib xws rau effect qhov kev tso kawm ntawm cov ntaub ntawv nyob rau hauv lub sau xov xwm. Tej yam kev pab cuam ntawm no nce qib yog nyob rau hauv ib tug ntev heev (tejzaum nws tas mus li) nyob rau ntawm cov khoom nyob rau hauv lub archive site.
PR-activities nyob rau hauv Internet yuav tsum tau sib haum xeeb muaj nyob rau hauv lub hnab uas ntsuas tsom ntawm kev kho los yog kev tswj tus thawj PR-teeb meem, thiab yuav nyob rau hauv raws li lub tuam txhab zuag qhia tag nrho PR-kev ua si.
PR-specialist yuav tsum tsis tu ncua tshawb cov duab nyob rau hauv Internet, thiab mus ntsuam xyuas cov hauj lwm zoo ntawm ib tug advertising phiaj los nqis tes tom qab zoo sib xws.
Nws yog tsim nyog los xaiv tsim txoj kev online nce qib, nyob ntawm seb cov nyiaj txiag, target cov neeg tuaj saib, cov hom phiaj ntawm lub tuam txhab, neeg qhia tias yog leejtwg, kev ncajncees, thiab lwm yam uas ua rau ib txoj hauj lwm tshwj xeeb.
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daim duab ntawm lub koom haum
Sim tau mus zaum rau muab txhua yam ntawm daim duab nyob rau hauv ib qho txhais thiab muab ib tug muaj tseeb, meej nws lub tswvyim kuj tsis tau raug kev vam meej. Vim hais tias qhov no txhais yuav tau coj mus rau hauv tus account lub hav zoov ntawm kev puas hlwb thiab pab pawg neeg yam tseem ceeb ntawm nws tsim, lub luag hauj lwm ntawm cov cim nyob rau hauv nws cov creation. Nyob rau tib lub sij hawm tau zoo kev vam meej nyob rau hauv txhua tej lub hom phiaj pab pawg neeg.
Nyob rau hauv no tsab xov xwm, lub sij hawm "neeg duab" yuav tsum tau to taub taub hau thoob plaws tag nrho cov ntsiab ntawm nrig txog kev pom kev sib txuas lus, broadcasting rau pej xeem cov tswv yim yooj yim hais txog lub tuam txhab thiab tsim ib tug dej siab lo lus teb, uas tsub kom txog qib ntawm kev ntseeg siab ntawm cov neeg thiab cov neeg koom tes rau lub tuam txhab.
Tseem ceeb rau kev to taub lub essence ntawm cov neeg duab yog cov lus nug ntawm nws cov qauv. Nws muaj ib tug hierarchical qauv (saib. Daim duab 1.1). Txhua qib muaj ib feem nyob rau hauv lub nyob ib sab sab sauv block. Qeb duas feem yog vim hais tias ib theem hais yus muaj los ntawm txawv degrees ntawm qhov tseem ceeb rau txawv cov neeg.
Daim duab 1.1 - Neeg duab Model A. Chumikova
Lwm qauv uas cov neeg duab ntawm cov qauv no yog muaj nyob rau hauv Daim duab 1.2. Nyob rau hauv cov ntaub ntawv no, lub faib plaub constituent hais: ib tug siv duab, sab hauv thiab sab nraud duab, txuam duab. Qhov tseem ceeb tshaj ntawm no yog cov thawj yam khoom - cov duab los luj. Tom qab tag nrho, nws kom cov creation, kev loj hlob thiab preservation ntawm ib tug zoo daim duab ntawm lub tuam txhab. tag nrho lwm cov Cheebtsam yog ua rau nws cov hauv paus.
Xam 1.2 - Model rau lub neeg duab B.Dzhi
lub koom haum cov duab tej zaum yuav ib nyuag txawv rau txawv zej zog vim hais tias cov kev kawm coj tus cwj pwm ntawm cov pab pawg nyob rau hauv relation mus rau lub koom haum tej zaum yuav txawv. Ua li no, koj yuav tsum nqa mus rau hauv tus account cov neeg tuaj saib feem xws li:
a) tau txais kev pab;
b) cov neeg ua haujlwm;
c) lub thoob ntiaj teb lub zej zog;
g) lub zos cov zej zog;
d) cov neeg koom tes;
e) lub xeev cov qauv;
g) non-tsoom fwv cov koom haum;
thiab) cov nyiaj txiag zej zog.
Cov tib lub koom haum yuav tsum ntaus nqi nyob rau ntau txoj hau kev (los yog nrhiav kev pab rau kev xaav) tub ua lag luam, lub xeev cov koom haum, lub zos thiab thoob ntiaj teb pej xeem. Piv txwv li, rau cov pej xeem nyiam lub teb chaws civil txoj hauj lwm ntawm lub tuam txhab. Rau lub thoob ntiaj teb lub zej lub zos yuav tau ntiaj teb no tuam txhab uas muag 'neeg pej xeem ntawm lub ntiaj teb no. " Affiliate tseem ceeb siab kev sib tw txoj hauj lwm. Lub synthesis ntawm cov tswv yim hais txog cov koom haum ntawm ntau yam lub zej lub zos pab pawg tsim ntau general thiab succinct sawv cev ntawm lub koom haum.
Nws yog ib qho tseem ceeb mus ua hauj lwm nrog txhua lub zej zog ya. Ntawm kuv kev, yog tias koj tsis nkag mus rau hauv kev sib txuas lus nrog rau tej yam ntawm lawv, nyob rau hauv cov huab hwm coj pem ntawm no pab pawg neeg yuav tsim lawv stereotypical chaw. Nws ua ib tug formidable barrier nyob rau hauv lub tom ntej ua raws li cov ntaub ntawv.
Yog li ntawd, nyob rau hauv xaus, peb nco ntsoov cov nram qab no. Cov duab ntawm ib tug multifaceted, ntau txoj tag nrog ib tug plurality ntawm active zog. Ua hauj lwm rau nws tsim yuav tsum tau meej thiab coj mus rau hauv tus account lub yam ntxwv hais txog txhua yam ntawm lub zej zog.
- Sokhin, I. Pawg neeg duab ntawm lub tuam txhab / I. Sokhin // Advertology.Ru - 2005. - [electronic pab]. - Electronical magazine / RIP-tuav - M.: Kislovskiy hauv qab. . Lane 3, 1999. - Access: http://advertology.ru/article16598.htm
- Chumikov, IB Public Relations: Theory thiab kev xyaum [Text] / IB Chumikov, M. Bocharov. - M.: Delo, 2006. - 552 p.
- Gordin, I. Duab ntawm lub koom haum raws li yam khoom ntawm kev tswj / Gordin // Kuaj ntawm advertising, marketing thiab PR. - 2007. - № 1 (50) [Electronic kev pab]. - Hauv Journal / RIP-tuav - M.: Kislovskiy hauv qab. . Lane 3, 1998. - Access: http://www.advlab.ru/articles/article565.htm
- G, thiab B. Cov duab ntawm lub tuam txhab. Planning, tsim, nce qib [Text] / B. G - SPb.: Publishing tsev "Peter", 2000. - 224 p.
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