Marketing, Marketing tswv yim
Pricing tswv yim thiab lawv hom
Tam sim no, muaj ntau pricing tswv yim. Qhov xaiv thiab kev loj hlob ntawm ib tug pricing txoj cai muaj ib tug tej yam loj loj nyob rau hauv lub neej yav tom ntej khiav hauj lwm ntawm tej enterprise. Tom qab tag nrho, muab xam rau ntawm tus nqi rau cov muag khoom ntawm cov khoom yog nyob ntawm lub qhov ntau ntawm cov profits nrog cov muaj volume ntawm nws cov nqi.
Nyob rau hauv nws cov feem ntau cov kev daim ntawv yog cov nram qab no pricing tswv yim:
- High nqi.
- Nruab nrab tus nqi.
- Tsis tshua muaj nqi.
Tus thawj hom yog tsim los rau ib tug nqaim neeg tuaj saib, txij li thaum tsis yog txhua txhua cov pej xeem txaus siab kom nrog ib tug loj sum ntawm cov nyiaj rau cov purchase ntawm ib yam khoom tshiab. Txawm li cas los, xws manufacturers, raws li ib tug txoj cai, lees tias cov khoom zoo. Yog li, lub nqi theem yog tsis txhaum los ntawm lub high-zoo raw cov ntaub ntawv. Qhov zoo yog feem ntau zoo yog hais tias tus xaiv ya ntawm lub lag luam yog tsis muaj teeb meem loj sib txeeb. Nyob rau hauv ib tes, cov businessman txaus ntshai los ntawm kev ua ib tug tshwj xeeb cov khoom tsim rau affluent tau txais kev pab. Nyob rau lwm cov tes, nws muaj ib lub sij hawm teem lawv tus kheej tus nqi, uas yog, acquires monopoly hwj chim nyob rau hauv cheeb tsam no.
Ntawm cov hoob kawm, qhov teeb meem no yuav tsis kav mus ib txhis, vim hais tias ua ntej los yog tom qab ntawd cov neeg sib tw yuav ces yuav tsum xav txog lwm yam nqi tswv yim. Thiab li no taw tes nws yog pom tias yuav tau lub ntsiab hauj lwm ntawm lub chaw tsim tshuaj paus kom tau ntau li ntau tau, profit.
nruab nrab nqi lub tswv yim yog siv feem ntau ntawm cov qhauj thiab cov koom haum, raws li tsim nyog rau tag nrho cov ua sawv ntawm ntau lawm txheej txheem. Nws yog raws li nyob rau hauv lub maximization ntawm cov nyiaj khwv tau, tab sis yog tsim los rau lub sij hawm ntev. Hais tias yog, tus ua lag luam yuav tsum tsis txhob xav tias yuav ib lub momentary nyhuv, txij li thaum txoj kev loj hlob nyob rau hauv kev muag khoom yuav tsum nqa tawm maj. Tej pricing tswv yim yog nrov vim lub tsis muaj kev thov rau cov khoom los txo cov kev pheej hmoo vim hais tias ntawm nws cov high nqi. Nyob rau hauv cov ntaub ntawv no, koj yuav tau cia siab rau qhov nruab nrab nyiaj ntawm 8-10 hom% ntawm cov qhia capital.
Yog hais tias lub lag luam yog teem rau tus nqi qis, ces nws ua raws ib txoj cai ntawm tus nqi so. Raws li yog lub npe hu, txo tus nqi ntawm cov khoom kom ib qho kev nce nyob rau hauv kev thov. Muaj ntau cov lag luam nyob rau lub verge ntawm cov ntaub ntawv bankruptcy vim tus nqi qis expanding neeg tuaj saib, yog li ua profits.
Nyob rau hauv tas li ntawd, nyob ntawm seb lub hauj lwm ntawm lub lag luam, los ntawm kev ua lag luam ya, nyiaj txiag tej yam kev mob thiab lwm yam yuav qhia tau, thiab lwm cov tswv yim txog kev lagluam. Cov ntaub ntawv yog taw qhia kom paub mus rau tus uas twb muaj teeb meem thiab cov ntsiab hom phiaj kom ua tau tiav. Piv txwv li, nrov heev tag nrho cov thoob lub ntiaj teb no txaus siab rau tus nqi ntau yam txoj kev raws li ntau yam. Manufacturers tseg kom cov theem ntawm kev muag khoom vim caij nyoog nyiaj cheb los yog los ntawm tej yam tshwj xeeb, muab ib tug neeg pab pawg neeg mus yuav cov khoom ntawm ib tug ntau dua theem ntawm ib tug txo nqi.
Tsoom fwv koom txhawb xws pricing cov tswv yim, cov kev taw qhia ntawm dej siab thiab ruaj khov nqi. Feem ntau, preferential nqi nce mus txog ib theem qis tshaj tus nqi nqi uas yuav dramatically nce muag khoom nyob rau hauv lub shortest tau lub sij hawm. State tub ceev xwm kuj tswj pricing nyob rau hauv zus tau tej cov tseem ceeb npas. Tej tuam txhab uas muag muaj ib txoj cai ntawm ruaj nqi, kev cia siab rau cov kev khiav ntawm cov nyiaj khwv tau nyob rau hauv lub sij hawm ntev.
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