Qho Lavxias teb sab advertising cov koom haum: daim ntawv teev. Ua lag luam ntawm advertising kev pab

Tej lag luam yuav ua kom muaj nyiaj, yog tias zoo thab muag khoom. Koj tus kheej ua tsis tau - muaj yog ib tug uas muaj feem yuav poob lub sij hawm thiab nyiaj txiag lub sij hawm. Hom nce qib yog ntshaw kom haj yam tso siab tiag tiag cov tub txawg. Ntawm cov hoob kawm, pre-yuav tsum tau xyuas cov qeb duas ntawm advertising cov koom haum thiab xaiv lub feem ntau haum lub tuam txhab.

Yuav ua li cas lub advertising cov koom haum?

Advertising chaw ua hauj lwm - ua lag ua luam raws li muaj tswv yim kev xav. Qhov no yog ib pab pawg neeg ntawm cov neeg uas paub yuav ua li cas nyiam cov neeg muas zaub dua nyiam tej buyers. Raws li ib tug txoj cai, cov no yog cov ywj siab koom haum uas ua hauj lwm tsis tau tsuas yog cov neeg sawv cev uas muaj tswv yim professions, tab sis kuj cov kws lij choj. Tom qab tag nrho, lub hom yuav tsum tsis tsuas tuaj, tab sis qhov teeb meem raws li txoj cai.

Lavxias teb sab advertising cov koom haum tuaj nyob rau hauv ob peb ntau yam. Cov feem nrov yog universal. Cov no yog cov tuam txhab uas muag uas yog nruab nrog tag nrho cov kev pab tsim nyog rau cov lus qhia kev ua ub no. Yeej muaj tseeb cov tub txawg koom nyob rau hauv txoj kev loj hlob ntawm logos, trademarks, tuaj mus nrog ib qho kev nthuav advertising rau sau thiab hauv internet qhov chaw, tsim tiag tiag li cov yeeb yaj duab.

Tseem muaj tshwj xeeb tuam txhab uas muag. advertising lub koom haum kev pab, nyob rau hauv cov ntaub ntawv no yog mus nrhiav qhov. Hais tias yog, cov koom haum ua raws li ib tug neeg tuaj daws kho.

Rating ntawm advertising cov koom haum uas muaj kev lawv cov kev pab nyob rau hauv Russia, yog hais hauv qab no.

Russ Sab nraum zoov

Cov feem nrov hnub no yog lub sab nraum zoov advertising. Qhov no yog ib qho pheej yig thiab siv tau txoj kev los ua kom paub ib tug tshiab lub koom haum, qhov kaj lug khoom los yog nco qab lub qub tuam txhab. Agency Russ Sab nraum zoov niaj hnub no yog ib tug ntawm cov loj tshaj plaws tswv ntawm sab nraum zoov advertising nyob rau hauv Russia. Tsis coincidence tias nws opens mus rau kev ntsuam xyuas. Lossis loj billboards, kev cai zog, txoj kev rooj tog - txoj kev loj hlob ntawm tej kev txiav txim siab yuav tsum sab laug mus rau cov tub txawg ntawm lub tuam txhab.

Yog hais tias peb xav txog qhov qeb duas ntawm advertising cov koom haum, lub koom haum no yuav siv sij hawm hauv thawj qhov chaw, thiab tag nrho ua tsaug rau tus nqi qis thiab txoj kev mus kom ze rau lub xav li cas ntawm cov neeg muas zaub. Niaj hnub no, cov neeg muas zaub yog hom kev pab, xws li Sberbank, Nivea, BMW thiab thiaj li nyob. D. Nws yog muaj kev ruaj ntseg hais tias Russ Sab nraum zoov yuav pab tsim ib lub lag luam.

-панелями. Lub highlight muaj los ntawm lub tuam txhab, yuav pom tau tias ib tug stand-alone tsim nrog Coj-panels. Lawv muaj ib tug siab daws teeb meem thiab ib tug zoo saib lub uas cia koj saib lub commercials ntawm ib tug deb deb.

"Alcazar" - lub thib ob qhov chaw nyob rau hauv qhov qeb duas

Nws yog qhov loj tshaj plaws advertising lub koom haum tau ua hauj lwm rau ntau tshaj 10 xyoo. Thaum lub sij hawm lub sij hawm no lub tuam txhab tswj kom nce lub koomhaum uas cov neeg muas zaub. Agency hom phiaj - ib tug zoo feem nyob rau hauv kev khwv nyiaj txiag los ntawm lub creation ntawm kev sib txuas lus raws ntawm cov lag luam thiab thaum kawg tau txais kev pab. Tau txais lus qhia txog cov kev pab thiab cov khoom, cov neeg muaj peev xwm ua kom paub xaiv. Advertising yuav tsum muab kev ncaj ncees. Qhov no yog kom coj lub koom haum ua ntej peb. Yuav ua li cas xyov yog koom nyob rau hauv "Alcazar"?

Advertising Agency muaj ib tug ntau yam ntawm cov kev pab cuam nyob rau hauv lawv cov cheeb tsam. Qhov no thiab cov yeeb yaj duab, thiab tiag tiag li scenes rau xov tooj cua, thiab cov kev loj hlob ntawm cov ntawv luam khoom. Lub tuam txhab ua hauj lwm nrog leading Lavxias teb sab TV raws. koj nqa tau koj cov ua lag ua luam mus rau ib tug ob peb theem nyob rau hauv cia li ib lub caij ua tsaug rau paaj kev koom tes.

Ingate

Yog hais tias peb xav txog daim ntawv teev cov advertising cov koom haum, lub tuam txhab yuav muab lub peb qhov chaw. Lub meej ntawm lub chaw ua hauj lwm yog nyiam cov neeg muas zaub los ntawm lub virtual web. Internet advertising gains nco tej chaw nyob rau hauv xyoo tsis ntev los. Ingate neeg ua hauj lwm paub yuav ua li cas nyiam cov neeg muas zaub los ntawm lub network. Lub tuam txhab tsis tau tsuas yog koom nyob rau hauv txoj kev loj hlob ntawm advertising, tab sis kuj yuav tsub kom hom paub vim mus nrhiav cav nce qib.

Lub tuam txhab tau raug kev khiav hauj lwm rau ntau tshaj 15 xyoo. tshaj 3000 cov yeeb yuj web tej yaam num muaj tau siv txij li thaum 2000. Tuam txab uas tau txiav txim siab los siv cov kev pab ntawm ib tug advertising lub koom haum, tswj kom tau ib tug loj kauj ruam nyob rau hauv txoj kev loj hlob ntawm lawv lub lag luam. Ingate cov neeg muas zaub - lub nram qab no zoo-paub hom, "Sportmaster", "Nestle", "Gazprombank", "Lub Messenger", Peugeot, etc ...

"Daim ntawv loj loj"

Cov neeg uas xav nyob rau hauv advertising cov koom haum nyob rau hauv St. Petersburg, yog tsim nyog hmoog rau lub tuam txhab, "daim ntawv loj loj". Lub tuam txhab yog ib qho ntawm feem nrov nyob rau hauv kev ua lag luam ntawm cov ntawv luam ntaub ntawv Russia, qeb duas nyob rau hauv plaub qhov chaw. Lub ntsiab kev ua si - kev tso kawm ntawm advertising ntaub ntawv nyob rau hauv banners thiab billboards. Tshaj 50% muaj sab nraum zoov advertising "daim ntawv loj loj" ntawm lub tuam txhab nyob rau hauv sab qaum teb capital.

Advertising chaw ua hauj lwm muaj kev txhawj xeeb tsis tsuas nrog ib tug loj-hom printing. Neeg ua hauj lwm kuj tsim souvenir khoom, ua lag ua luam phaib, catalogs. Nyob rau hauv lub arsenal ntawm lub tuam txhab - ib tug haib printing khoom mus tsim tiag tiag li high-zoo khoom.

Company "daim ntawv loj loj" yog founded hauv 1993. Rau ntau tshaj 20 xyoo rau lub tuam txhab tau ib tug thawj coj nyob rau hauv lub tshav pob ntawm sab nraum zoov advertising lawm. Tsiv lub tuam txhab yog tseem nyob rau hauv lub teb ntawm online advertising. Txawm li cas los, nyob rau hauv no me me dua peaks mus txog lwm advertising lub koom haum nyob rau hauv Russia.

Goldfish Media - thib tsib qhov chaw qeb duas

Advertising chaw ua hauj lwm twb nrhiav tau nyob rau hauv 2002. Lub ntsiab kev ua ub no yog teem rau nqa tawm covert li nyob rau hauv Internet. Number of npe cov neeg muas zaub pib nce sai heev nrog txoj kev loj hlob ntawm cov ntaub ntawv technology. Nyob rau hauv txhua txhua lub tsev tsis muaj internet niaj hnub no. Qhov no txhais tau tias thov tau ua nyob hauv internet advertising.

Goldfish Media yog ib tug yeej muaj tseeb cov kws muaj txuj nyob rau hauv lub teb ntawm advertising nyob rau hauv lub chaw ua tshuaj ua lag luam. Hais txog 40% ntawm advertising txog lam cov khoom tsim los ntawm qhov chaw ua hauj lwm. Thov yog thaum advertising. Copywriters tuam txhab uas muag competently qhia mus yuav ib tug los yog rau lwm cov tshuaj nyob rau hauv ib tsab xov xwm hais txog ib tug tej kab mob. Nyob rau hauv tas li ntawd, ib yam li lwm advertising cov koom haum Russia, Goldfish Media muaj ua nce qib ntawm qhov chaw, nyiam lub hom phiaj cov neeg tuaj saib. Tsis txhob tsis saib tsis xyuas lub ruaj thiab kab mob li. Txawm li cas los, kev kawm tau yog muaj maj mam, thiaj li tsis mus tsis sib haum uas twb muaj lawm cov neeg muas zaub.

Goldfish Media advertising lub koom haum kuj muaj kev pab rau cov creation ntawm logos, website txoj kev loj hlob, nce qib thiab kev pab txhawb nqa ntawm tsim resources. Qhov ruaj yuav dej num raws li multi-functional. Tsis tsuas yog neeg ua hauj lwm koom nyob rau hauv txoj kev loj hlob ntawm cov ntawv luam khoom.

thawj coj video

"Sib Video International" - lub koom haum, los ntawm kev uas koj yuav saib tau tawm rau feem ntau domestic raws. Lub tuam txhab ua hauj lwm nyob rau hauv kev ua lag luam rau yuav luag 30 xyoo, cov kev ua launched nyob rau hauv 1987. Nyob rau hauv lub 90 xyoo peb tau xaus tau lus sib cog lus nrog loj TV raws, NTV, RTR, ORT, TV-6. Nrog lawv, lub advertising lub koom haum yog ua hauj lwm hnub no. Tus nab npawb ntawm cov neeg muas zaub yog nce txhua txhua xyoo. Nyob rau hauv xyoo tsis ntev los, lub tuam txhab tau tuaj mus rau encompass qhov Internet advertising lag luam.

Thaum lub hnub tam sim no nyob rau hauv ib tug loj tuav nws ntiav neeg ua txog 2,000 neeg ua hauj lwm. advertising lub koom haum ceg yog ua tau hauj lwm nyob rau hauv Ukraine thiab Belarus. Txhua xyoo luam turnover tshaj 3 billion rubles. Ua ib tug thawj coj nyob rau hauv video advertising lub tuam txhab muaj peev xwm mus vim hais tias ntawm lub tswv yim thiab tsis tshua muaj nqi ntawm thawj zaug rau theem ntawm nws txoj kev loj hlob. Niaj hnub no, advertising lub koom haum kev pab yog tsis pheej yig. Tsis yog txhua txhua lub tuam txhab muaj peev xwm them taus coj mus muag nyob hauv TV. Yog li ntawd, lub tuam txhab rau qhov chaw qeb duas.

"Ntiaj teb no ntawm Advertising" - lub xya qhov chaw

Lub tuam txhab yog ib tug full-service xov xwm lub koom haum. Posters nyob rau hauv pej xeem thauj, billboards rau hauv txoj kev, hauv internet advertising, commercials hauv xov tooj cua - tag nrho cov uas yuav npaj lub tuam txhab. Lub koom haum twb nrhiav tau nyob rau hauv 1996. Chiv, lub ntsiab kev ua si yog txoj kev loj hlob ntawm cov ntawv luam ntaub ntawv. Ntau yam twb hloov nrog txoj kev loj hlob ntawm cov ntaub ntawv technology. Nrog lub nce nyob rau hauv lub xov tooj ntawm Internet cov neeg siv pib tshwm, thiab high-zoo yeeb yaj duab hauv internet ntawm lub tuam txhab "World of Advertising".

Niaj hnub no, lub koom haum ua hauj lwm ob peb pawg. Department of printing thiab sau npe ntawm qhov chaw ntawm kev muag khoom - ib tug tiag tiag khw loj hom printing. High-zoo printing khoom uas yog los txoj cai ntawm no. Yog hais tias peb xav txog qhov qeb duas ntawm advertising cov koom haum muab kev koom tes nyob rau hauv purely luam, "lub ntiaj teb no ntawm Advertising" yuav nyob ib leading txoj hauj lwm. Lub Media Division of lub tuam txhab paub ib kis zoo nyob rau hauv cov qib ntawm hom online. Lub nroog advertising department yuav siv sij hawm kev kho mob ntawm qhov nthuav ntawm cov ntaub ntawv nyob rau hauv lub thauj, nyob rau txoj kev banners.

"Prof-Media"

Lub tuam txhab occupies ib tug siab txoj hauj lwm nyob rau hauv Lavxias teb sab kev ua lag luam ntawm advertising kev pab (yim qhov chaw qeb duas). Media tuav tau nrhiav tau nyob rau hauv 1997. Rau 20 xyoo muaj kev tswj kom tau zoo tau nyob rau hauv lub teb ntawm advertising rau TV, Internet, nyob rau hauv ua ntaub ntawv. "Prof-Media" collaborates nrog cov hauv qab no raws: TV-3, 2x2, "Friday."

IMNO

Lub tuam txhab muag advertising chaw los txhawb lub site lub Runet. Lub ntsiab kev ua si - nce qib ntawm trademark rau lub Web site, branding. Nws twb nrhiav tau nyob rau hauv 1999 los ntawm ib tug advertising lub koom haum. Ua lag ua luam pib loj hlob sai heev thaum lub nce nyob rau hauv lub xov tooj ntawm domestic Internet cov neeg siv. Niaj hnub no, lub luag hauj lwm rau advertising rau cov hyped pab: "Yandex", "Rambler", "Bill", "Pib" thiab thiaj li nyob ..

Advertising chaw ua hauj lwm theem ua ke ntau tshaj 30 web sites tsuas nrog lub pov thawj cov ntsiab lus. Chais yog raws li nyob rau hauv lub hom phiaj cov neeg tuaj saib. Tsaug rau no lub tuam txhab, mus thov kev pab, yog tau sai heev nce tus naj npawb ntawm cov neeg muas zaub. advertising lub koom haum kev pab IMNO yog tsis pheej yig. Nrog rau qhov no txoj cai mus kom ze nyob rau hauv lub nyob ze yav tom ntej yuav tsum tau rov qab rau cov siv nyiaj txiag. Tuam txhab IMNO ranked cuaj nyob rau hauv qhov qeb duas.

"Dizaynmaster"

Yog hais tias peb xav txog qhov qeb duas ntawm advertising cov koom haum nyob rau hauv Siberia, qhov no lub tuam txhab yuav nyob ib leading txoj hauj lwm. Lub teb chaws thoob plaws "Dizaynmaster" yog lub kaum qhov chaw qeb duas. Lub ntsiab chaw ua hauj lwm yog nyob rau hauv Novosibirsk. Raws li lub tuam txhab yog nyob rau hauv 1995. Rau ntau tshaj 20 xyoo ntawm kev coj noj coj tau zoo nyob rau hauv txoj kev loj hlob ntawm cov ntawv luam khoom. Niaj hnub no "Dizaynmaster" nkag mus rau hauv sab saum toj 5 Lavxias teb sab tuam txhab uas muag nyob rau hauv lub teb ntawm sau advertising. Sib nrug los ntawm Novosibirsk, lub tuam txhab yog sawv cev nyob rau hauv cov nram no lub zos: Irkutsk, Omsk, Yekaterinburg, Chelyabinsk, Samara, Khabarovsk, Vladivostok, Barnaul.

Lub ntsiab yam ntawm cov kev pab cuam: logo tsim, printing, logistics, them nyiaj yug rau lub nroog cov txheej xwm, advertising rau sab nraum zoov (cov billboards, banners, lub teeb thawv). Cov mus kom ze rau txhua tus neeg - lub motto ntawm lub advertising lub koom haum. Lub dlaws attracted ib tug loj loj cov neeg tuaj saib ntawm cov neeg muas zaub.

Yog hais tias koj ntseeg hais tias cov txheeb cais uas lub koom haum "Dizaynmaster" txhua lub hlis, ntau tshaj li 500 zoo advertising campaigns. Cov neeg muas zaub tau coj kom zoo dua ntawm tag nrho cov pob ntawm cov kev pab cuam. Qhov no muaj xws li txoj kev loj hlob thiab tsim layouts, advertising rau sab nraum zoov lug, kev tso kawm ntawm cov ntaub ntawv hais txog lub tuam txhab nyob rau hauv lwm yam xov xwm raws.

"Txoj kev Media"

Txawm tias muaj tseeb hais tias lub tuam txhab ua tsis tau tejyam yuav ua rau lub sab saum toj 10, nws yog tseem heev nrov. Advertising chaw ua hauj lwm twb nrhiav tau nyob rau hauv Tomsk nyob rau hauv 1996. Lub ntsiab kev ua si - sab nraum zoov advertising. Lub tuam txhab yog koom nyob rau hauv qhov kev tso kawm ntawm sab nraum zoov advertising supersite, billboards, banners, lub teeb cov ntxaij vab tshaus. Tau thiab kev cai ntsiab (nce qib hom nrog kev pab los ntawm balloons). Rau hnub tim, lub advertising lub koom haum yog ua hauj lwm tsis tau tsuas yog nyob rau hauv Tomsk. Duab kos tau tshwm muaj nyob rau hauv Penza, Chelyabinsk, Barnaul, Saratov, Krasnoyarsk, Tyumen.

Tsaug rau high-quality loj hom printing chaw ua hauj lwm ua hom nce qib, kev txhawb hom khiav. Lub tuam txhab muaj cov kev tsim nyog cov khoom rau zus tau tej cov lus, booths, tej thawv, lub teeb thawv. Nws yog ho sib txawv, thiab tus nqi ntawm cov kev pab cuam. Tshwj xeeb yuav muab ob qho tib si kim thiab yig tov. Nyob rau kev nqis peev yog ncaj qha nyob rau hauv lub txiaj ntsim ntawm lub phiaj los nqis tes.

es tsis txhob ntawm ib tug epilogue

Nyob rau hauv no tsab xov xwm kuv tau surveyed nrov tshaj plaws advertising lub koom haum nyob rau hauv Russia. Cov npe muaj tiav zoo tau ua tsaug rau lub tswv yim mus kom ze. Nws yog ua tsaug rau high-zoo neeg muab kev pab uas piav txog lub ruaj yog tau txais mus rau hauv lub saum toj 10 nyob rau hauv kev ua lag luam. Txawm li cas los, yam tsawg kawg qualitatively ua hauj lwm thiab lwm lub koom haum nrog me ntsis kev. Raws li, tus nqi ntawm lawv cov kev pab yuav tsum tau npaum li cas qis.