Yuav ua li cas kom tau txoj cai mus rau qhov chaw contextual advertising "Yandex". Daim ntawv pov thawj ntawm "Yandex"

Ib qho ntawm feem nrov chaw rau muab contextual advertising hnub no yog lub "Yandex". Yuav kom txiav txim kom advertising nyob rau hauv "Yandex" nws yog tsim nyog los saib ib tug kws nyob rau hauv kev them nyiaj yug, thiab pov tseg ntawm nws tus kheej thiab muab qhov kev zoo ntawm cov kev pab cuam rau cov lag luam, koj yuav tsum tau "Yandex" tus kws daim ntawv pov thawj. Yuav ua li cas yuav ua rau nws?

Kauj ruam ib - Access

Firstly, koj yuav tau mus xyuas hais tias koj muaj lub sij hawm los mus nrhiav tau ib daim ntawv pov, vim tsis yog txhua tus neeg muaj ib txoj cai rau nws. Neeg ua hauj lwm ntawm advertising cov koom haum nce tom qab 3 lub hlis ntawm kev ua hauj lwm nrog cov "Yandex". Yuav ua li cas kom tau ib tug daim ntawv pov thawj ntawm "Yandex" Feem ntau advertisers? Nws yuav tsum:

• nquag nqa advertising cov ntsiab lus ntau tshaj 6 lub hlis;
• thaum koj tsim ib tug kev interface siv "Yandex";
• siv rau advertising tshaj yav dhau los peb lub hlis ntau tshaj 300 dollars.

Yog hais tias cov mob no yog tau ntsib, koj yuav tau sau tus "Yandeks.Ekspert" thiab pib npaj.

Kauj ruam ob - kev kawm

Nws yuav tsum tau muab sau tseg hais tias kom tau ib tug daim ntawv pov thawj "Yandex" yog yooj yim. Koj yuav tau teb 42 cov lus nug uas yuav poob ntsej muag txawm lub tej tus kws khomob tshwjxeeb, muab 39 cov lus teb, thiab tag nrho cov no nrog ib tug tsawg lub sij hawm ntawm 30 feeb. Rov qab xeem ntawv tso cai rau thawj lub sij hawm nyob rau hauv ib lub lim tiam, thaum lub sij hawm thib ob thiab thib peb lub sij hawm - nrog ib tug caij nyoog ntawm 3 lub hlis, plaub lub sij hawm - tom qab rau lub hlis. Yog li ntawd, ua ntej tswv yim nrog rau cov kev kuaj, yog tsim nyog xav tias ib tug intensive kev npaj rau cov tub ntxhais, tsis txhob poob lub sij hawm, ces nyob rau hauv lub retake.

Kev kawm ntawv yuav mus rau ntawm lawv tus kheej, kawm tseem ceeb kev kuaj mob cov lus nug (ib daim ntawv teev cov ntsiab lus rau qhov kev kuaj ntawd yog hauv qab no) los yog los ntawm resorting rau kev pab los ntawm cov tub txawg nyob rau hauv contextual advertising thiab cov uas nws tau txais daim ntawv pov thawj "Yandex".

Kauj ruam peb - Certification

Raws li twb tau hais, qhov ntawv pov thawj yog ib tug dawb hauv internet kuaj muaj 42 cov lus nug, 39 uas yuav tsum tau muab rau tus tsuas yog lo lus teb. Qhov kev kuaj ntawd assumes uas siab kev theoretical paub nyob rau hauv lub teb ntawm cov ntsiab lus thiab muaj peev xwm mus thov lawv nyob rau hauv xyaum. Ntawm no yog ib cov qauv daim ntawv teev cov ntsiab lus uas yuav tsum tau ua examinee:

• nias tus nqi thiab kev them nyiaj ntawm ib tug advertising phiaj los nqis tes;
• Zoo thiab qhia tau hais tias cov kev cai;
• mus rau lub ntsiab lus teb ntawm tus uas yuav tsum tau;
• xaiv lub lag luam thiab tsis zoo keywords;
• CTR «Yandex»;
• tsom thiab lwm tus neeg.

Rau clarity, peb muab ib co qauv lus nug uas yuav tau ntes tau nyob rau hauv qhov kev xeem.

1. Yuav ua li cas yog ib lub lim tiam-ntev pob clicks?
2. thaiv tsev nyob rau hauv lub lav impressions?
3. Yuav ua li cas npaj ib tug qauv rau statistics?
4. Yuav ua li cas muaj ntau yam tsis zoo keywords yuav tau muaj nyob rau hauv tib leeg?
5. Nws muaj feem xyuam CTR?

Raws li ib tug tshwm sim ntawm kev vam meej kawm tiav ntawm cov tub ntxhais koj yuav tau txais ib daim ntawv pov ntawm "Yandex", tam sim no 1 xyoo, lees tias koj tsim nyog direktologa.

Yuav ua li cas muab daim ntawv pov thawj direktologu?

Rau cov tuam txhab koom nyob rau hauv Internet nce qib, cov ntawv pov thawj ntawm "Yandex" qhib txoj kev mus rau loj thiab kim tej yaam num. Qhov ntau ib tug advertising lub koom haum daim ntawv pov thawj direktologov, ntau dua qhov nws raws li txoj cai nyob rau hauv lub lag luam ntawm contextual advertising, qhov ntau cov neeg muas zaub yuav xav mus ua hauj lwm nrog nws. Tshwj xeeb tshaj yog hais tias "Yandex" tsis tu ncua luam tawm phau ntawv tau ntawm ib lub xyoo ntawm ntawv pov thawj.

Rau tus kws khomob tshwjxeeb nws yog ib qho tseem ceeb kauj ruam rau cov qib. Direktolog muaj daim ntawv pov thawj "Yandex", guaranteed yuav tau kev high-zoo advertising phiaj los nqis tes, los mus txiav txim pom nyiaj txiag rau nws, ua ib tug competent cov ntsiab lus lus, tsom xam statistics thiab rau kev ntsuam xyuas cov hauj lwm zoo ntawm kev ua hauj lwm ua, yog li cia nyiam ib tug loj npaum li cas ntawm tsom tsheb.

Ntawm cov hoob kawm, cov ntawv pov thawj ntawm "Yandex", cov lus nug rau cov uas tau hais saum toj no tsis hais kev txawj ntse ntawm "Yandeks.Metriki" nta, export koj Excel los yog API coj thiab lwm yam kev seem ntawm web analytics li yuav tsum tau direktologu competent, tab sis, yog hais tias tsim nyog, koj yuav tau txais ib daim ntawv pov rau cov kev txawj ntse nyob rau hauv tib "Yandex".

"Yandeks.Metrika" daim ntawv pov thawj

Cov tsab xov xwm mas suav hais tias, yuav ua li cas kom tau txais cov ntawv pov thawj ntawm "Yandex", tam sim no tham ib tug me ntsis txog cov ntawv pov thawj "Yandeks.Metrika" - tsis muaj tsis tseem ceeb, tab sis ntau npaum li cas sophisticated cuab yeej nyob hauv internet advertiser.

Yog hais tias lub tsev kawm ntawv yog "Direct" qhia cov kws muaj txuj kev txawj ntse nyob rau hauv lub teb ntawm contextual advertising, lub "metrics" platform qhia tau hais tias yuav ua li cas tus neeg saib xyuas muaj peev xwm rau kev ntsuam xyuas qhov kev tshwm sim thiab cov hauj lwm zoo ntawm lawv cov chaw ua hauj lwm. Daim ntawv pov thawj "Yandeks.Metriki" kwv yees:

• kev txawj ntse ntawm qhov chaw cov neeg tuaj saib;
• nkag siab txog cov kev coj cwj pwm thiab cov kev ua ntawm cov neeg tuaj saib rau lub chaw muab kev;
• .. Cov muaj peev xwm los soj ntsuam qhov hloov dua siab tshiab ntawm qhov chaw, xws li yuav ua li cas muaj ntau yam ntawm cov neeg saib xyuas tom lub chaw tiag tiag ua lub purchase;
• cov muaj peev xwm los soj ntsuam cov hauj lwm zoo ntawm hauv internet thiab offline advertising;
• cov muaj peev xwm los soj ntsuam koj cov tsheb qhov chaw thiab ntau dua.

Muab ib daim ntawv pov nyob rau hauv no thiab lwm qhov chaw (lub Google lub Adwords, lub Google Analytics), koj qhia tau tias koj tsis txawj txaus raws li ib tug tshwj xeeb. Qhov ntau koj cov txuj ci yuav tsum ua lag luam nyob rau hauv lub phiaj los nqis tes, qhov ntau tej yam nws yuav ua kom nyob rau hauv koj lub hom phiaj cov neeg tuaj saib.

Tsis txhob tso tseg kev txhim kho, koj dua los pauv hloov!