Yuav ua li cas yuav ua rau ib tug muaj tseeb piav qhia?

Feem ntau koj yuav pom tias beginners optimizers nruab thiab khiav SEO plugins, tab sis yuav luag tsis txhob siv lawv kom zoo. Qhov tshwj xeeb, feem ntau ntawm cov neeg siv tsuas yog tsis paub yuav ua li cas yuav ua rau ib tug hauj lwm. Peb yuav tau tham txog lub meta-cov ntaub ntawv nyob rau hauv SEO, t. E. Ntawm lub npe thiab meta hauj lwm.

Los ntawm SEO, siv rau txhua phab ntawv, kom raug, koj muaj peev xwm ho txhim kho qhov qeb duas ntawm kev tshawb fawb. Muaj ntau ntau txoj kev uas koj yuav siv los optimize koj blog posts, thiab lawv yuav ua hauj lwm nyob rau hauv ib tug ntau npaum nrhiav tau. Nyob rau hauv no tsab xov xwm hauv qab no nyob rau hauv kom meej yuav ua li cas yuav ua rau qhov zoo tshaj plaws txoj kev hauj lwm.

Xaiv lub ntsiab lo lus tseem ceeb

Qhov loj tshaj plaws yog qhov tseem ceeb lo lus tseem ceeb kab lus uas koj yuav tsum cia siab. Qhov no yog raws nraim li cas, cov neeg siv yuav tsum tau nrhiav thiab raws li ib tug tshwm sim nrhiav koj phab. Yog hais tias koj qhov chaw yog nyob rau hauv ib tug sib tw me me, muaj ib tug tau hais tias koj yuav lwv nrog lwm tus yam thiab authoritative kev pab, siv tib lub nrov keywords.

Nyob rau hauv no qhov teeb meem, koj yuav tau txais ib tug loj influx ntawm cov neeg tuaj xyuas, yog tias koj siv ntev lo lus tseem ceeb nqe lus. Nco ntsoov tias koj cov neeg tuaj saib - cov neeg, es tsis yog ib tug txheej ntawm kev tshawb fawb xyaw. Ib tug neeg tsis cia li yuav tsum sau ib lo lus tseem ceeb mus nrhiav, uas feem ntau siv thematic nqe lus. Yog li, koj lub ntsiab lo lus tseem ceeb kab lus yuav tsum.

Tshwj Xeeb plugins tso cai rau koj mus xaiv ib tug kab lus rau koj tus neeg cov nplooj ntawv. Qhov no yuav pab tau koj nrhiav tau cov keywords tom qab koj khaws cov kev qhia tswj.

Haum SEO-header

Zoo SEO-optimized header, ib qho yooj yim-rau-nyeem txiv neej, yuav tsum muaj koj lo lus tseem ceeb thiab tseem muaj tsis pub dhau 70 cim. Txawm li cas los, nws yuav tsum tau heev catchy. Thaum koj sab zoo nkaus li nyob rau hauv kev nrhiav tau, tus neeg siv yuav txiav txim seb nws xav mus rau cov nplooj ntawv raws li nyob rau hauv lub npe thiab cov hauj lwm nyob rau hauv SEO-nrhiav snippet. Uas yog vim li cas rau lo lus nug ntawm yuav ua li cas yuav ua rau ib tug hauj lwm rau txhua nqe lus tseem ceeb heev. Qhov kev piav qhia yuav raug hloov nyob rau hauv cov kev tshawb fawb xyaw thiab tso tawm nyob rau hauv ntau txoj kev, uas qhia cov feem ntau yam nug ntawm koj tsab xov xwm. Tab sis lub npe yuav nyob twj ywm rau hauv tib lub nyob rau hauv cov ntaub ntawv no. Xyuas kom lub npe ntawm SEO-optimized thiab tag nrho piav li cas rau cov neeg xav saib yog hais tias lawv clicked rau ntawm qhov link.

Thaum kawg, nws yog tsim nyog los piv lub npe, tsis mus rau xim nws ntev kab lus. Piv txwv li, "Tus taw tes ntawm view ntawm qhov sib txawv A thiab B yog txawv" - tsis yog ib tug zoo heev header. Nws yog zoo dua kom tsis txhob nyob rau hauv cov kev xaiv "A vs. B: cov kev xav." Qhov no lub npe yog tsis tsuas ciav, tab sis kuj muaj xws li optimally xaiv keywords uas, cov neeg siv tab tom nrhiav rau hauv tsab xov xwm.

Yuav ua li cas ua hauj lwm nyob rau hauv meta cim npe

Ib txhia kws txawj ntseeg tau hais tias nyob rau hauv SEO hauj lwm meta cim npe nyob rau sab yuav tsis tseem ceeb txaus. Cuaj kaum, feem ntau tsis pom zoo nrog lawv. Nws pom zoo kom yuav tsum tau siv meta hauj lwm rau txhua tus ntawm cov khoom thiab kev sau ntawv rau ntawm qhov chaw. Kom meta hauj lwm yuav qhia rau ib tug ntau ntxiv txog tsab xov xwm. Cov nqe lus nug ntawm yuav ua li cas yuav ua rau modx keywords thiab cov hauj lwm piv txwv li, yog heev tseem ceeb niaj hnub no. Ntxiv mus, Meta hauj lwm thiab nquag siv los ntawm social networking qhov chaw xws li Facebook, Google thiab Twitter.

Koj yuav tsum nco ntsoov hais tias cov neeg saib xyuas koj meta hauj lwm, yog li lawv tus nqi yog heev. Yog li ntawd, koj yuav tsum tau kom paub tseeb tias koj yeej paub hais tias mus hais koj lub ntsiab lo lus tseem ceeb nyob rau hauv qhov kev piav qhia. Nws yog tsim nyog mus nrhiav rau koj qhov chaw ntau cov neeg siv. Lub cim txwv rau Meta-qhia txog cov tib 155 cim. Sim los lo rau no txwv, los yog koj meta hauj lwm yuav raug muab txiav tawm tom qab tshaj no loj. Sim siv koj lub ntsiab lo lus tseem ceeb kab lus thaum pib ntawm lub narrative, es txog thaum kawg.

Raws li twb tau sau tseg, lub meta-hauj lwm los yog piav qhia, yog ib tug ntawm cov tseem ceeb tshaj plaws seev indexed rau cov kev tshawb fawb cav tau cov nplooj ntawv (SERPs) thiab nyiam cov neeg siv rau koj qhov chaw. Tu siab, qhov no yog ib yam dab tsi tshiab rau SEO yog lossi tsis saib tsis xyuas los yog tsis xav kom siab rau nws kom zoo. Tiam sis yog tias koj tsis ua ib qho kev rau siab nyob rau hauv qhov kev npaj ntawm meta-piav qhia, tej zaum koj yuav tsis tau tawm on ib tug zoo tsheb, uas yuav coj nyob rau hauv ib tug loj pes tsawg tus tshiab cov neeg thiab cov neeg muas zaub.

Yuav ua li cas yog lub meta hauj lwm?

Meta hauj lwm ua si ib qho tseem ceeb luag hauj lwm nyob rau hauv cov kev tshawb fawb tau. Thaum nws cov tub ntxhais piav qhia - nws yog ib daim ntawm cov ntaub ntawv uas yog tso tawm rau hauv qab no qhov link nyob rau hauv kev nrhiav tau. Nws aim yog kom piav lub ntsiab lus ntawm ib daim ntawv nyob rau hauv ib lub cav nrhiav. Lub hom phiaj yog mus hais rau tus neeg siv yuav tsum nias rau koj qhov chaw. Tej lus uas phim ib tug kev tshawb fawb cov lus nug, yog tseem ceeb nyob rau hauv bold nyob rau hauv qhov kev piav qhia. Nws yog vim li no nws yog ib qho tseem ceeb kom paub tias yuav ua li cas ua tau ib lub feem ntau yog cov hauj lwm.

Raws li yuav pom los ntawm cov coob zus tuaj xyuas, ib tug me me muaj pes tsawg tus ntawm cov neeg siv ntawm ib tug tsis tu ncua browsing tshawb fawb soj ntsuam kom zoo, mus txog hauv qab ntawm cov nplooj ntawv thiab nias rau ntawm cov kev tshwm sim muaj. Qhov feem pua ntawm clicks li qhia siv kuj dauv sai li sai tau raws li koj mus down cov nplooj ntawv raws li ntau yam tshwm sim, txawj, yuav tsum tau nyob rau hauv lub saum toj ntawm lub SERPs. Piv txwv li, yog hais tias muaj yog ib lo lus nug txog yuav ua li cas yuav ua rau qhov kev piav qhia sk gaming, koj yuav tsum tuaj nrog ib co lus uas zoo tshaj plaws suits cov kev kawm site.

Vim li no, Yog hais tias koj nplooj ntawv yog tso tawm kom pom nyob rau hauv cov kev tshawb fawb cav nyob rau hauv qab (los yog txawm nyob rau ntawm thawj nplooj ntawm kev nrhiav tau), koj yuav tsum poob ib tug ntau ntawm cov neeg tuaj saib. Qhov no teeb meem rog yuav detailed, yam thiab hloov zuj zuj meta hauj lwm, uas yog ntau npaum li cas ib qho tseem ceeb. Yog hais tias koj lub neej mus rau sab saum toj ntawm lub SERPs, logic siv ib tug rov qab, tab sis muaj ib co nuances, ib yam nkaus thiab. Meta hauj lwm yuav tsum muaj tseeb thiab pov, uas yog, lawv yuav tsum tau sai li sai tau kos tus neeg siv cov xim. Txwv tsis pub, cov neeg yuav pib them sai sai mus rau lwm cov kev tshwm sim. Nyob rau hauv luv luv, lub zoo dua cov meta hauj lwm, qhov ntau yuav hais tias koj yuav muaj ib tug zoo npaum li cas ntawm cov tsheb khiav.

Yuav ua li cas yuav ua rau ib tug hauj lwm

Meta hauj lwm muaj mus hais tau tus neeg siv yuav nyem rau ntawm qhov link. Qhov no yog ib tug yooj yim yuav tsum tau rau lawv.

Siv nkaus-taw qhia kom paub lus

Action-taw qhia kom paub lus zoo tagnrho rau ib tug hu mus ua hauj lwm - nws qhia nyeem raws nraim li cas lawv yuav ua li cas, yog tias koj kis tau los ntawm kev siv. Tej meta piav qhia yog zoo dua mus pib nrog ib tug qhia txog kev ua, xws li "qhib" los yog "zoo". Tham txog yuav ua li cas yuav ua rau qhov kev piav qhia rau Ucoz, yuav tsum tsis txhob hnov qab txog lub functionality ntawm lub cav - rau meta-cov ntaub ntawv cim tus neeg ntawv qhia zaub mov khoom.

Muab cov tshuaj los yog cov kev pab

Qhia cov neeg siv li cas lawv yeej yuav tau txais los ntawm txhaj qhov link saum toj no. Yog hais tias feem ntau ntawm cov neeg tuaj saib yuav nias "Rov qab" khawm, vim hais tias lawv mus tsis zoo li cas peb yuav tsum tau, zoo tsheb, koj yuav tsis tau. Hauj lwm yuav tsum phim muab rau lub site.

Sau ib tug luv luv kab lus nyob rau hauv ib tug saib ua ntej ntawm lub ntsiab lus los yog style ntawm ib daim ntawv hais txog vim li cas koj yuav tsum nyeem no tsab xov xwm. Muab tus neeg siv ib lub tswv yim ntshiab hais txog dab tsi nws pom nyob rau hauv koj phab. - Koj ua hauj lwm tsis yog tsuas yog nyiam cov xim ntawm cov neeg tuaj saib, tab sis kuj yuav ua kom nws.

Tsis txhob noj tshaj tus nqi ntawm 155 cim

Raws li ib tug txoj cai, lub meta hauj lwm yuav tsum tau tsis muaj ntau tshaj li 155 cim. Txawm li cas los, Google tsis tau ntsuas lub cim - Hauj lwm loj yog txiav txim los ntawm tus xov tooj ntawm pixels. Ntawd ces yog lub meta hauj lwm yuav tsum truncated tom qab ib tug tej yam dav. Yog vim li cas hais tias lawv hais txog 155 cim - nws yog ib tug general yeej. Koj yeej ib txwm saib qhov ntev ntawm lub meta kev piav qhia thiab title cim npe, tshwj xeeb SEO cov cuab yeej uas yuav pab yuav ua li cas ua hauj lwm (Wordpress, piv txwv li), thiab nws zoo-txiav los yog txiav.

Tsis txhob yuav fooled qhua

Yog hais tias koj meta hauj lwm nyiam cov neeg siv cov ntsiab lus tsis txheeb ze rau dab tsi lawv yuav tsum tau npaj kom txhij rau lub me me ntawm cov tsheb khiav. Ib txhia piav qhia ib tug siab cov ntsiab lus ntawm spam thiab uas tsis yog-yam keywords. Qhov no yog ib tug heev undesirable tus cwj pwm qauv yog tej zaum muab tau los ntawm lub tsev kawm ntawv laus to taub ntawm SEO. Thaum cov kev tshawb fawb xyaw thiab nrhiav xyaw saib feykovye keywords, lawv muaj kev ceeb toom cim, thiab qhov chaw twg thiaj li raug ib tug heev tsawg theem ntawm kev cog qoob loo.

Qhia qhov tseeb thiab cov

Qhov nruab nrab neeg siv yuav ntes ntau meta piav qhia txog thaum lawv pom lawv nyob rau cov kev tshawb fawb cov nplooj ntawv (txawm lub fact tias muaj ntau yam tsis paub raws nraim li cas no piav qhia txog). Uas yog vim li cas nws yog li ntawd ib qho tseem ceeb rau siv uas piav txog cov lus thiab cov ua txhua yam kom txuas nrog koj lub hom phiaj cov neeg tuaj saib.

Yuav ua li cas koj yuav tsis tau ua nyob rau hauv koj lub meta piav

Yog hais tias koj tsis muaj peev xwm xa cov meta hauj lwm rau koj qhov chaw, koj xav pom indexed, Google yuav tso ib snippet hauv cov ntawv nyeem los ntawm tus thawj pawg lus ntawm koj phab. Yog hais tias muaj yog ib tug txheej ntawm keywords nyob rau hauv cov ntawv nyeem, nws yuav tsum nyob rau hauv bold. Yog vim li cas yog no phem? Qhov no txhais tau tias koj tsis tau tawm rau lub sij hawm los mus nyiam feem ntau ntawm cov neeg siv.

Tham txog yuav ua li cas yuav ua rau qhov kev piav qhia, thiab nco ntsoov tias tej yam yooj yim qhia txog keywords nyob rau hauv lub meta hauj lwm yuav tsis ua rau koj tej yam zoo. Cov kev qhia txog yuav tsum tsom rau muab ib tug ntshiab thiab cos txog koj lub web page, ces koj yuav tsum tsis txhob ntev siv cov nqe lus thiab qhov tseem ceeb. Txawm yog hais tias tus neeg siv yog tab tom nrhiav rau cov ntaub ntawv ntawm ib tug tib kab lus, ib tug yooj yim txheej xws nqe lus yog tsis zoo li mus nyiam nws.

Pawg thiab cim npe

Pawg thiab cim npe kuj ua si ib tug tseem ceeb luag hauj lwm. Lawv yuav pab tau koj txheeb tus txheem ntawm ib qho chaw tsis tsuas yog rau cov neeg siv, tab sis rau lawv tus kheej raws li zoo raws li rau qhov kev tshawb fawb xyaw. Xa koj lub website rau hauv ib phau ntawv hais txog dab tsi. Pawg yog ib tug txheej txheem, thiab cim npe - zoo ntawm bookmarks.

Tom qab koj sau tawm ntawm qhov chaw tsis tu ncua rau tej lub sij hawm, koj yuav tau txaus rau nws cov nplooj ntawv cov ntsiab lus, uas yeej xav nyiam li ntau nyeem li sai tau.

Los ntawm sab hauv mus koj yuav nyiaj tso ncaj tshiab qhua mus rau nyeem koj cov yav dhau los cov khoom thiab kev sau ntawv. Internal linking yog ib txoj kev zoo los tsim enabling ntsiab lus teb ntawm cov laus thiab cov tshiab sau ntawv. Nyob rau hauv cov lus ntawm SEO yog hu ua nrog linking.

Ib txhia xyaw, xws li WordPress, tso cai rau koj mus nrhiav koj tus qub sau ntawv ncaj qha mus rau cov lus editor. Nyem qhov link khawm nyob rau hauv tus ncej editor interface, thiab xaiv "los yog txuas mus uas twb muaj lawm cov ntsiab lus." Nyob rau hauv cov ntaub ntawv no, ntawm lub box nrhiav yog tso tawm. Nrhiav qub lus uas koj xav kom tsim kom muaj kev mus thiab lawv yuav tso tau saib cov kev tshwm sim nyob rau hauv lub fact ntawm uas nkag mus rau. Xaiv lub post koj xav mus txuas, thiab nias cov ntawv qhia zaub mov yam khoom "Ntxiv link". Nyob rau hauv cov ntaub ntawv no, lub luag hauj lwm cov lus piav qhia yog kuj zoo kawg thiab - koj yuav tsum nyob qib qub cov nplooj ntawv uas zoo sib xws meta hauj lwm.

Internal txuas thiab nrhiav

Txhua cov ntawv nyeem uas koj post rau hauv lub site muaj lub peev xwm ua rau kom cov influx ntawm cov neeg siv ntawm tus search engine. Ua li no, nws yog ib qho tseem ceeb kom nkag siab txog yuav ua li cas yuav ua rau ib tug hauj lwm. Tag nrho cov no yog tiav los ntawm kev ntxiv meta-cov ntaub ntawv mus rau txhua txhua tsab xov xwm sau ntawv zoo muaj nuj nqis thiab relinking ntawm koj tus qub cov khoom. Los ntawm nqa tawm no, koj mam li sai pib pom txoj kev loj hlob ntawm kev tshawb fawb cav tsheb.