Advertising phiaj los nqis tes, ntaub ntawv ua lag luam

Cheeb tsam cov lus qhia ua lag ua luam yog expanding li sai raws li loj hlob buyer qab los noj mov. Thiab nws loj hlob tas li, xav tau ib yam dab tsi tsis yog tshiab, tab sis tshiab nyob rau hauv lub tswv yim ntawm "tag nrho ib zaug" thiab txawm nyob rau hauv zoo nkauj ntim. Lub koom txoos ua ntau nyuaj, thiab tib lub sij hawm qhov kev sib raug zoo ntawm tus neeg tsim khoom thiab tus neeg yuav khoom. Thiab kom paub txog qhov no leej twg yog tus neeg yos hav zoov, thiab tus neeg raug tsim txom yog qhov nyuaj heev.

Tsis yog, tsuas muaj ib yam xwb - ib tug neeg hais qhov xwm txheej, thiab ib tug neeg ua tiav lawv. Tus khiav ntawm cov ntaub ntawv yog tsiv ntawm ib qho zoo kawg li, yog li cas tau suav hais tias txawv txawv nag hmo hnub no rated li "tsis phem". Qhov no, tej zaum, yog qhov teeb meem loj ntawm cov ntaub ntawv ua lag luam.

Cov kev sib raug zoo ntawm qhov ntau thiab qhov zoo tau huam tau. Nws kuj tsis yooj yim xaiv thiab muaj ntau tus tswv yim thiab cov tswv yim yog ib yam tseem ceeb heev. Thiab lub peev xwm los tsim ib yam dab tsi zoo tsis rau ib hnub los yog ob, tab sis rau decades lossis centuries feem ntau yog cia tawm. Thiab yog hais tias nws tsis cais tawm, ces qhov twg yog qhov uas nws yog koj qhov phiaj xwm kev tshaj tawm (RK) uas ua rau tus neeg tshaj tawm khoom muag nyob rau hauv lub hlwb ob peb tiam? Qhov teeb meem yog topical, thiab, feem ntau yuav, rhetorical.

Lub peev xwm los tsim cov koom haum nrog cov neeg, qhov no, cov neeg tau txais kev pab, yog qhov tseem ceeb. Qee zaum, nws yuav zoo li ruam, tab sis nws yog qhov zoo dua kom muaj ib feem ntawm absurdity tshaj ib feem ntawm "tsis muaj dab tsi." Qhov no yog cov tuam txhab tshaj tawm kev lag luam uas tau muab coj los ua thaum tsim lawv txoj haujlwm tshaj tawm. Nws yuav tsum raug sau tseg tias lawv ua haujlwm zoo heev.

Txhua yam nyob ntawm tus neeg muaj lub siab xav, tau kawg. Txhua tus neeg muag khoom yuav ua tau kom tus tub txawg tau txais uas nws xav tau ib lub tswv yim "hnub qub los ntawm lub ntuj" thiab tsis yog ib qho kev xav yuam kev rau nws cov khoom. Thiab hauv kev ua tsov ua rog, raws li paub, txhua txhais tau tias yog qhov zoo. Xwb zoo, vim hais tias tsis yog tag nrho cov neeg siv khoom noj khoom haus yog piam sij thiab ntxeev siab, zoo hmoo.

Tsis txhob hnov qab yuav pib li cas ntawm tag nrho cov kev ua ub no ntawm advertising. Nrog kev pab los ntawm txhais tau hais tias tau txais kev vam meej nyob rau hauv feem ntau nto moo thiab muaj kev vam meej advertising campaigns. Lub peev xwm los "rov qab mus rau lub hauv paus pib" yog xaiv ib qho tseem ceeb ntawm cov khoom, thiab ua rau nws pom - nws yog ib qho txuj ci nrog lub sijhawm, tiam sis tsis yog txhua tus.

Tsis muaj teeb meem li cas qhov kev ua lag luam kev kawm tau nce zuj zus ntxiv, yuav muaj ib daim ntawv teev npe ntawm cov uas txhais tau hais tias yuav muaj nyob ntawm seb tsis muaj teeb meem los yog tastes. Nws tsis yooj yim xav tias advertising yuav dheev noj thiab ploj li useless los yog vim nws siv sij hawm, nyiaj thiab ib feem tseem ceeb ntawm creativity los tsim nws. Kev muaj zog yog nyob rau hauv cov ntaub ntawv, paub txog cov tastes ntawm cov neeg tuaj saib uas ib qho phiaj xwm advertising yog tsim. Yog hais tias koj tswj ua nws zoo kawg kiag li los ntawm kev sib tsoo, qhov hais tsis zoo "qhov dag yeeb yam" ib zaug, ces qhov twg yog tus guarantees tias koj tseem yuav muaj hmoo lub thib ob lub sij hawm?

Muaj txaus lovers txhua qhov, ntawm cov ntaub ntawv ua lag luam raws li ib tug tag nrho suffers. Tej zaum, vim li no, qhov kev tshaj tawm ntawm kev tshaj xov xwm maj mam pib poob. Tsis yog txhua yam khoom los yog cov kev pab cuam yooj yooj yim thiaj li coj thiab tsim kom muaj kev ywj siab tshaj tawm rau kev tshaj tawm hauv lub sijhawm luv luv. Feem ntau, cov khw tsis xav txog nws, tej zaum vim nws txoj kev lag luam yog los tsim. Thiab feem ntau, qhov tsis ua hauj lwm ntawm ib qho kev tshaj lag luam luam tau qee yam yuav txav mus rau nws. Yog li ntawd, ua ntej kev lav phib xej rau kev tsim kho ntawm RC nws yog qhov tsim nyog rau kev ntsuam xyuas tsis yog nws qhov peev xwm xwb, tab sis kuj yog to taub hais tias qhov yuav tshwm sim yog cov cuab yeej ntawm kev ua tsis ncaj ncees hauv kev phem.