Yuav ua li cas los nyiam Pr-practitioners ntawm lub University rau ib tug kws lub rooj sib tham nrog tus tub kawm ntawv?

Nyob rau hauv lub xyoo thib peb, muaj txiav txim siab los pib ua hauj lwm rau ib tug tshwj xeeb (PR) - Kuv tau ntsib nrog qhov tseem ceeb teeb meem. Nws muab tawm hais tias txawm tus zoo cim rau feem ntau cov tub ntxhais kawm, nyob rau hauv qhov tseeb kuv tsis paub dab tsi. Txawm li cas los, kuv kawm ntawv ua ke, ua kev rov sim tau ib txoj hauj lwm, qhia rau kuv hais tias lawv raug kev txom nyem tib txoj hmoo. Yog vim li cas yog no mas? Yuav ua li cas yog vim li cas tus menyuam kawm ntawv, uas kawm txog kev zoo nyob rau hauv lawv cov teb, muaj kev nyuaj siab? Peb muaj zoo xib fwb nyob rau hauv lub koom haum! Kuv ntseeg hais tias lawv tseem tabtom nyuaj thiab ua tsaug xav kom muab peb kev txawj ntse.

Qhia rau peb txog cov yeeb yuj hom PR, lawv yog convinced hais tias peb kiag li yuav tsum paub tus yam ntxwv ntawm txhua tus ntawm lawv. Yog li ntawd thaum koj tuaj mus ua hauj lwm, nyob rau hauv tag nrho cov cog qoob loo uas paub txog qhov public relations ntawm tag nrho cov xim tam sim ntawd muab cov hauj lwm kev loj hlob, tab sis nyob rau hauv kev muaj tiag nws tsis yog li ntawd. Lawm, lub instant lawb yuav tsis ua raws li, tab sis yuav pib tam sim ntawd tus thawj teeb meem thiab yuam kev thiab tsis, alas, yuav muaj ntau yam.

Ntawm cov hoob kawm, muaj ib qho kev xaiv thiab mus rau kauj ruam nyob rau hauv lub sua, uas muaj twb tau sim thiab mus soj ntsuam los ntawm pua pua ntawm cov menyuam kawm ntawv rau kuv. Tab sis vse-Taki xav kawm los ntawm yuam kev ntawm lwm tus neeg.

Tab sis leej twg? Leej twg yuav pab tau, tham txog tej teeb meem, uas muaj peev xwm muab tau yooj yim zam rau nws tus thawj ua hauj lwm hnub? Tej zaum muaj ntau yam otvetyat- "mus kawm ntawv qib siab, tsis txhob nco, thiab txhua yam yuav zoo." Tab sis lub koom haum yog ib feem nws yog ib tug kev tshawb xav, tsis xyaum. Nws hloov tawm hais tias txoj kev tshawb no tso nyiaj rau lawv yuam kev, uas yog ces beautifully hu ua "kev." Thiab yog hais tias koj xav hais tias qhov teeb meem yog solved kuj ceeb tias tej yam yooj yim. Ib tug muaj tsuas mus mloog cov menyuam kawm ntawv ntawm cov neeg uas ua rau kev txiav txim zoo nyob rau hauv PR, thiab nws hloov tawm hais tias tag nrho cov kuj ceeb tias yooj yim thiab ntau npaum li cas kev lom zem tshaj lub qhuav ziag no.

Thiab leej twg to taub lub tswv yim PR? Kuv ua tsis tau seb universities tiav uas tau ua tiav ib ob peb xyoos dhau los, kev cob qhia, thiab tam sim no muaj kev paub thiab kev txawj ntse, muaj ib tug impressive daim ntawv teev cov thawj yuam kev '?

Muaj ob peb hom ntawm PR cov tub txawg. Piv txwv li, cov neeg uas hu mus rau lub publisher nrog cov kab lus "peb tus thawj coj 45 lub xyoo laus, sau txog peb lub koom haum." Cov neeg uas ua rau tag nrho cov qauv, absurd, tsis zoo. Tab sis muaj lwm tus neeg. Cov neeg uas xav tau. Cov neeg uas siv 100% ntawm lawv cov creativity. uas pom tau ntawm pej xeem sib raug zoo thiab cov kev xav tau rau lawv. thiab lawv muaj ib yam dab tsi los qhia rau koj. thiab nws yog lawv xav kom peb kawm, kawm yuav ua li cas lawv tiav xws heights hais tias nws yuav tsum tau.

Tab sis rau ib txhia yog vim li cas lawv tsis tuaj, lawv tsis qhia lawv cov kev paub thiab kev txawj ntse, tsis txhob qhia dab tsi ... Thiab cov menyuam kawm ntawv sau lawv tus kheej cones los yog twb paub lawm tias PR yog tsis ib yam dab tsi muaj nqis siab ntso nws cov hauj lwm. Thaum ib tug ntawm cov xib fwb hais tias: "Feem ntau ntawm koj yuav ua hauj lwm raws li tus thawj coj ntawm kev nrhiav neeg, ib txhia yuav tsum koom nyob rau hauv advertising los yog muag khoom, thiab tsuas yog 3% yuav ua hauj lwm rau ib tug tshwj xeeb."

Txawm li cas los, nyob rau hauv kev ncaj ncees nws yog tsim nyog sau cia hais tias thaum kuv yuav tau ib co kev vam meej, kuv tsis mus nrog cov daim ntawv loj loj "Kuv xav qhia rau ib tug ntau yam txog cov menyuam kawm ntawv" rau cov uas nyob ze lub tsev kawm ntawv. Yog li ntawd kuv xav thov kom daws tau qhov teeb meem ntawm "low-teeb practitioners." Raws li variants ntawm nws cov tshuaj yuav npaj cov tub ntxhais kawm committees uas hnub thiab hmo ntuj mus nrhiav cov neeg uas xav kom lawv qhia lawv kev, caw hais lus thiab cov kws, qhia lawv hais txog cov pros thiab cons ntawm ua hauj lwm nrog cov tub ntxhais kawm.

Thiab xyaum zoo, tab sis yuav ua li cas flattering thaum koj nyob nraum hu mus rau lub tsev kawm ntawv thiab nrog zoo txaus siab mloog thiab nco ntsoov koj txhua txhua lo lus! PR Thiab dua nws tsis yog phem, neeg tshiab mus rau lawv kawm txog koj lub tuam txhab los yog ib qhov, qhia cov phooj ywg, cov phooj ywg ... Thiab cov tub ntxhais kawm tau txais txiaj ntsim, kev txawj ntse tsis yog cov phau ntawv, thiab feem ntau uas tsis yog ib tug tiag tiag, cov tswv yim, kev soj ntsuam txog nrog lawv tej kev kawm. Tab sis cov kev - lub hwj chim!