Yuav ua li cas yog neeg muab siab npuab thiab yuav ua li cas mus cuag nws?

Txhua lub tuam txhab xav tau txais kev pab rau nws cov khoom nyob twj ywm li ntawd rau ntau li ntau tau lub sij hawm ntawm lub sij hawm, thiab qhov ntim ntawm lawv yuav tau tshee zog. Raws li ib tug txoj cai, nws yog heev yooj yim mus cuag - koj yuav tsum sib ntaus rau tias ntawm tag nrho uas twb muaj lawm nyob rau hauv kev ua lag luam ntawm cov khoom thiab hom tus neeg tsis tsuas xaiv koj, tab sis tseem ncaj ncees rau nws rau ntau xyoo. Nyob rau hauv no tsab xov xwm no peb yuav piav li cas tus neeg muas zaub loyalty thiab yuav ua li cas sib ntaus sib tua rau nws.

Nyob rau hauv ib tug broad kev txiav txim zoo, loyalty - qhov no yog twv yuav raug hu ib tus zoo thiab tus phooj ywg cwj pwm ntawm ib tug neeg los yog ib yam dab tsi. Feem ntau cov feem ntau lub sij hawm yog siv nyob rau hauv lub ntsiab lus teb ntawm tus kev cog lus ntawm cov neeg nyob ntawm no los yog tias tsoom fwv, nom tswv tog, tsoom fwv, thiab hais txog. Rau lub tswvyim ntawm "cov neeg muab siab npuab" txhais yuav txawv me ntsis. Feem ntau cov niaj hnub kws tshawb fawb marketers pom zoo hais tias lub sij hawm yog hais txog mus rau ib tug zoo-tsim kev cog lus rau cov neeg muas zaub tib yam khoom los yog hom, tsim kom muaj thiab tswj lub xyoo. Yog li, cov neeg muab siab npuab - yog tsis yog ib tug momentary nyiam, nws yog cov rejection uas muaj muaj cawm, thiab, feem ntau, ua hauj hloov tus nqi.

Nyeem kom to taub dab tsi muab siab npuab, muab ib qho piv txwv. Piv txwv tus neeg siv yuav xaiv los ntawm ntau hom ntawm soaps muaj nyob rau hauv kev ua lag luam. Nyob rau hauv qhov tseeb, tag nrho cov muaj nyob rau hom ntawm cov khoom ua tib lub muaj nuj nqi - ntxuav ntawm daim tawv nqaij ntawm av, thiab lawv nqa nws nrog txog tib zoo.

Tab sis nug tej yam koj cov phooj ywg, ua lawv yuav txhua txhua lub sij hawm xab npum los ntawm lwm hom? Feem ntau cov yuav, lawv muaj rau ntau lub xyoos enjoyed tib Safeguard'om, Duru los yog Camay, thiab txawm yog hais tias tus nqi wedges nrog ib tug paub tsis hnov tsw yuav sawv, lawv tseem yuav tsis muab nyiam mus rau ib tug ntau hom.

Lwm cuab piv txwv - tus tib neeg muag khoom nyob rau hauv kev ua lag luam. Yog hais tias koj ntseeg nyob rau hauv qhov zoo tshaj ntawm cov khoom muag uas muaj rau lawv (tshwj xeeb tshaj yog thaum nws tawm los rau khoom noj siv mis thiab cov zaub mov lwj), koj yuav tsis tau mus nyob rau tom ntej counter - nyob rau tsis tooj, koj mam li them nyiaj ntxiv txawm rau nws tawm hauv koj nrog qhov zoo tshaj plaws daim. Tab sis nws yuav teb rau koj tib yam - tej zaum kuj ua khoom plig zoo li dawb cov roj los yog txiv hmab txiv ntoo ntsuas nrog rau lwm vaj, uas nws dua thiab yog nqa "cia rau koj".

Ib qho piv txwv ntawm cov neeg muag khoom nyob rau hauv lub lag luam yog ib tug txheej thaum ub lus piv txwv txog tej kev lag luam hom kev kawm raws li ib tug loyalty kev pab cuam - yog ib tug txheej ntawm kev ntsuas uas tsim los xyuas kom meej tias tau txais kev pab nyob twj ywm loyal rau cov hom thiab rov mus yuav ua nyob rau hauv lub yav tom ntej. Tej kev pab cuam muaj xws li system nco nyiaj cheb muab tom qab ua kev yuav khoom ntau tshaj ib tug tej yam nqi, raws li zoo raws li muab faib rau ntau yam khoom plig thiab prizes. Yog hais tias koj pom tias koj lub mailbox tshwm leaflets nrog lucrative muaj los ntawm lub manufacturers ntawm cov khoom yuav los ntawm koj, koj paub - lawv to taub hais tias xws li loyalty thiab pom tau hais tias uas twb muaj lawm cov neeg muas zaub kom ib tug yooj yim heev thiab ntau muaj txiaj ntsim tshaj rau nyiam ib lub tshiab. Qhov no txoj ntsiab cai yuav tsum tau ntaus nqi mus rau lub "golden cai" li vim hais tias nws yog ntau yam thiab ua hauj lwm nyob rau hauv tag nrho cov cheeb tsam ntawm kev ua si.

Lub fact tias xws li loyalty thiab yuav ua li cas los txhim kho, lossi sau ntawv, zaum los ntawm ib ncig lub ntiaj teb no, nyob rau hauv kev kawm tiv thaiv tus neeg sib tw thiab doctoral dissertations nyob rau hauv kev lag luam. Nws yog tus caum qab ntawm nws coj niaj hnub ua li rau hauv daim ntawv nyob rau hauv uas nws yog tam sim no - tsis txhob muag ib yam khoom los yog kev pab cuam, tsis profit, thiab cov neeg saib xyuas, uas muab tawm yuav tsum tau muaj nuj nqis saum toj no tag nrho lwm yam, cia tus neeg thiab realizes hais tias nws yog tus tom ntej li ploy manifested kom tau ntxiv nyiaj.